100 episodes

Digital marketing tips and insights for jewelry designers and retailers, updated weekly. Hosted by jewelry marketing expert Laryssa Wirstiuk.

Joy Joya Jewelry Marketing Podcast Laryssa Wirstiuk

    • Marketing
    • 5.0 • 1 Rating

Digital marketing tips and insights for jewelry designers and retailers, updated weekly. Hosted by jewelry marketing expert Laryssa Wirstiuk.

    105 - Customer Touchpoints in Jewelry Marketing

    105 - Customer Touchpoints in Jewelry Marketing

    In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter.

    • 16 min
    104 - How to Host a Giveaway for Your Jewelry Brand

    104 - How to Host a Giveaway for Your Jewelry Brand

    Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Listen to this episode to find out how you can do it successfully.

    • 14 min
    103 - How to Leverage Color in Jewelry Marketing

    103 - How to Leverage Color in Jewelry Marketing

    In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing.

    • 12 min
    102 - Jewelry Email Marketing Subject Lines

    102 - Jewelry Email Marketing Subject Lines

    Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Arguably, your subject line matters more than any other aspect of your jewelry brand's email campaign. In this episode, we'll share some email subject line types, so you can diversify your approach to email marketing.

    • 12 min
    101 - Jewelry Marketing "Vampires" Drain Time and Money

    101 - Jewelry Marketing "Vampires" Drain Time and Money

    In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires.

    • 12 min
    100 - “Jewelry Marketing Joy” Is Officially Here

    100 - “Jewelry Marketing Joy” Is Officially Here

    Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Visit JewelryMarketingJoy.com for more information.

    • 17 min

Customer Reviews

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1 Rating

KachiriR ,

Lots of tips

Loving the tips for jewellery marketing! :)

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