Sync Beast Podcast Graham Barton

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.
Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.

(00:43) - Style vs. Behavior

(04:05) - Graham’s sync structure origin

(07:22) - Sync Beast track structure #1

(17:48) - Sync Beast track structure #2
Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC

Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.
The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.

(02:27) - - What syncs should I target?

(04:30) - - What tracks perform well in my catalog?

(06:21) - - Which tracks DON’T perform well in my catalog?

(08:47) - - What music does my library want?
Links: Sync Beast Accelerator | Instagram
© 2024 Sync Beast LLC

In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration.
Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the rewards for years to come.
Links: Sync Beast Accelerator | Instagram

In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way.
In the new age of sync, it doesn’t take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs down the drain with minimal effort. Listen in to find out how.

(01:00) - #1 suck the life out of ideas via the perfection trap

(02:35) - #2 start new ideas and stop before they’re done

(05:50) - #3 isolate yourself and work with no one

(09:10) - #4 gate-keep your best ideas, techniques, & tools

(13:35) - #5 never add specialists to your collab roster

(15:32) - #6 fill your catalog with too many tracks at once

(19:11) - #7 never emulate tracks that sync in ads

(23:55) - #8 make more relationships, not valuable relationships
Apply for the Sync Beast Accelerator: https://www.syncbeast.xyzConnect with Graham on IG: https://www.instagram.com/syncbeast.co/

© 2024 Sync Beast LLC

In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators.
He also tackles nailing down creative directions to pursue when you’re in a tornado of exciting ideas, setting yourself up for success while at writing camps, and advice for crafting a magnetic brand for sync projects.
Welcome to Sync Beast, where we talk about the methods Graham developed for getting his music in front of big brands, securing predictable sync placements, and helping producers and songwriters do the same. So strap in because sync loves speed and so do we. 🔥
Learn more about the SBA:https://www.syncbeast.xyz/Get in touch on Instagram:https://www.instagram.com/syncbeast.co/

(01:33) - Locking in on references the Sync Beast way

(07:35) - Making final track edits to align with stories in ads

(16:12) - Prioritizing creative directions amidst the chaos

(23:54) - Slowing down to write higher-value tracks

(26:06) - Working well with strangers at writing camps

(31:13) - Getting artwork and branding inspo for sync projects

(39:19) - Strategizing on an in-demand Sync Beast brief
© 2024 Sync Beast LLC

In this episode, Graham talks through one of the biggest mistakes he made early on in his sync career. He did what everyone says to do, it didn’t work, and he did something about it.
Since taking on those scars, Graham has built a 6-figure sync catalog and boiled the game down to a science. Listen in for crucial gems on how to set yourself up for longevity in sync.

Grab the Sync Beast Production Plan:https://www.syncbeastaccelerator.com/plan
Grab my 300+ Lyric Themes That Sync:https://www.syncbeastaccelerator.com/300-lyrics
Get in touch on Instagram:https://www.instagram.com/syncbeast.co/
Intro song available for license here:https://www.trackclub.com/artist/3583/chocolate-milk-boys/
© 2024 Sync Beast LLC