32 episodes

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

The Bossy. Type Alyce Greer

    • Business
    • 5.0 • 55 Ratings

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

    Getting Into Bed With... A Copywriter

    Getting Into Bed With... A Copywriter

    Today we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a freelancer, small biz or agency.

    Naturally, we're starting with — drum roll — copywriting. Have you thought about outsourcing your copy, now or in the future? Start here. I'll take you through the questions to ask, things to look out for and my briefing tips for the best copy ever. 

    In this episode, I cover: 
    The big reasons you might outsource to a copywriter How to find the best copywriter for you How to approach said copywriter What information to provide when you reach out Questions to ask before teaming upProviding the best brief for the best results What your copywriter should be getting from you Red flags to look out for!Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
    Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

    • 21 min
    The 7 Mindset Traps I Fall Into & How I Claw My Way Out

    The 7 Mindset Traps I Fall Into & How I Claw My Way Out

    Ok, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn’t feel motivated, I was constantly chasing my tail and always putting out a fire. At the end of the day, business is HARD — but it all comes down to mindset. 
    Here I share with you some of the triggers that pop up from time to time for me, and exactly  how I deal with them. 

    In this episode, I cover: 
    My experience with mindset blocks How your thoughts, feelings & behaviours are linked The behind-the-scenes of most businesses Why you shouldn't believe social media The comparison trap Cash flow problems Motivation slumps Quiet periods Tricky clients (or wrong clients!) Creative blocks That plateau feeling ... And how to deal with all of themDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
    Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

    • 25 min
    Why Instagram Captions Are More Important Than Your Content (+ Your FAQs Answered!)

    Why Instagram Captions Are More Important Than Your Content (+ Your FAQs Answered!)

    It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do's and don'ts of a great caption... but you have trouble actually put into practice. That's okay; most of us freeze when we see that blank caption box. 

    Let's talk about why Instagram captions are MORE important that what you're posting! I'll also answer your top 5 Instagram caption FAQs that you submitted via - you guessed it - Insta. 

    In this episode, I cover: 
    Why Instagram captions are so important How they can make you more money, build a following and grow a community How to sell on Insta without selling How to keep an audience engaged The ideal length for a caption - and why How to create witty captions for basic content How to save time writing captions Bonus: How many Drake lyrics is too many Drake lyrics?Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
    Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

    • 13 min
    Haters Gonna Hate: Why Being 'Polarising' Is My Secret Weapon

    Haters Gonna Hate: Why Being 'Polarising' Is My Secret Weapon

    What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being called polarising, but in my opinion, it’s a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely.

    Here I  share with you 5 ways that being polarising can actually blow-up your brand… for the better. 

    In this episode, I cover: 
    My experience with being called polarising Why we're nervous to be ourselves Getting more attention Standing out from the competition Attracting your dream clientsBuilding a loyal AF following Communicate confidence and convictionMaking loads more moneyDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
    Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

    • 10 min
    6 Copywriting Mistakes You're Probably Making

    6 Copywriting Mistakes You're Probably Making

    I’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it’s expensive, so if you’re not there yet, I’ve got some tips that will hopefully help you to write confident, effective and on-brand copy in the meantime. These are the mistakes that I see ALL the time when it comes to copy, and the biggest traps that I fell into... before I knew what I was doing. 
    It’s not always going to be easy to write your own copy — and you will stare at the blinking cursor a lot — but if you can at least focus on avoiding these mistakes, you’ll be so much better off. 

    In this episode, I cover: 
    Features vs. benefits Connecting with your audienceDefining your tone of voicePlanning your messages The overthinking trap My favourite trick for great copy Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
    Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

    • 14 min
    Business New Year's Resolutions for Kicking Ass in 2021

    Business New Year's Resolutions for Kicking Ass in 2021

    To celebrate the sparkly new year, I'm sharing some business-themed New Year’s resolutions for your best year of business yet. Often we find it easy to come up with personal goals — we want to save money, or read more books or stop eating a bag of Twisties every night on the couch (just me?) — but for some reason its not so easy to set business goals. Until now. 
    These goals are like mini challenges — some will require effort, time or courage — but all of them are designed to help you level up your business or finally achieve something you’ve been putting off. 

    In this episode, I cover: 
    UpskillingBusiness finances Building relationships Goal setting Diversifying your income Stepping out of your comfort zone Showing up on social media Reviewing your prices Outsourcing Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.
    Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

    • 16 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

ashtempler ,

Love love love

I love this poddy so much! Alyce is so personable and I feel like I’m listening to a friend. Her tips are so easy to implement 🙌🏻

Dontpushhim ,

Ruining My Life!

This podcast! I just can’t! I listen in the car and the information is so great that I have to go home, listen again, and take notes! It’s ruining my life because I can’t just listen, smile and nod and move on. I encourage everyone to destroy their life with Alyce, too! 🤣

Zvina ,

it was great the first few episodes

Then it became too much of promoting her own brand, plus her friends brand.

Top Podcasts In Business