The Bossy. Type Alyce Greer

This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.

Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. 
I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words. 

In this episode, I cover: 
How I came up with the Bad Cookie concept The creative exercises that developed the voiceBrainstorming word + phrase banks Bad Cookie's fun About Us page (+ dating profile!) Writing welcome emails in character Using content themes + caption formulas Examples of Bad Cookie's Insta captionsAttention-grabbing unboxing copy For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.

Wanna be friends?
Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.

In my upcoming masterclass, I'm  diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too can break the internet. 

In this episode, I cover: 
Why I've been giving a lot more attention to Insta lately What I do to get bigger, better results How long it takes me to write a caption My exact start-to-finish process for Instagram posts A look at 5 of my best performing posts + a breakdown of how I wrote each caption My secret hack for writing captions FAST How you can learn more about caption writing with me You'll also need these Instagram posts to follow along: 
Music to write to How I make emails more funDeep thoughts Supergroupie spotlightSocial retainer serviceJoin me on Thursday for the Bossy. Summer School masterclass! Register here to come along live, or receive the replay link.

I'm also doing a workshop with Allbright Australia soon: How I write Instagram captions that stop the scroll. RSVP for that one here!

For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. 

Wanna be friends?
Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance. 
Here, I run through the email flows that you absolutely need if you’re a ecomm business. For 'open me!' subject lines to match, follow this ep with episode 35.

In this episode, I cover: 
The benefits of a *chefs kiss* automated email sequence The email flows you need like, yesterday The purpose of each email + what to includeHow to save time when creating your email flows For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. 

Wanna be friends?
Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves. 

Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College. 

In this episode, I cover: 
The two parts of your subject line you need to knowTop tips for open-me subject lines, from Bossy.'s creative copywriter, AnnaA sneak peek into our process for writing fun (+ effective) subject linesOur subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy CollegeFor more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. 

Wanna be friends?
Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

One of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't. 

Our SEO writer, Taylah, hosts a guest lecture as part of Bossy. Copy College and for today's ep, I'm stealing some of her favourite tips that you can implement for yourself. 

In this episode, I cover: 
What is SEO What killer SEO can do for your business Why it's near impossible to have SEO copy, without forfeiting tone of voice (and our special process for making it happen) Where to research your SEO keywords Taylah's tips for weaving them through your copyFor more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. 

Wanna be friends?
Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories. 

After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page. 

In this episode, I cover: 
Why none of us like the About Us page My checklist for a 'successful' About Us page How I write them differently to everyone — including other copywriters Why About Us pages are not like other website pages My exact 4-step framework to an attention-grabbing About Us The free workbook that's packed with visual layouts, hidden gems, topic lists and a full example, written by me Details on Bossy. Copy College, launching early December! Before you listen, head to bossycreative.com to download the Can I Get Your Attention?  workbook (look for the orange banner!) 

Wanna be friends?
Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.