105 episodes
The LinkedIn™ Branding Show Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
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- Business
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5.0 • 4 Ratings
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The LinkedIn™ Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding.
Buy The LinkedIn™ Branding Book at MichelleSquared.com
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LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them
IN THIS EPISODE:
LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook,
50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have
supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international
personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal
Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn:
https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
For more tips, subscribe to Michelle's YouTube
Channel: https://www.youtube.com/@MichelleJRaymond
LINKS
MJR's post new LinkedIn Company Page features
Are Your Ruining Your Brand With AI episode
Get Featured: Listener Shout Out Questions: Send Us Yours
TRANSCRIPT
Read Here
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Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message -
Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn
IN THIS EPISODE:
We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get on the platform with you, your expertise, and your message to be unique, keep going and win on LinkedIn.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook,
50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have
supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international
personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal
Branding Community, The P.Y.O.T. Community
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
For more tips, subscribe to Michelle's YouTube
Channel: https://www.youtube.com/@MichelleJRaymond
TRANSCRIPT
Read Here
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Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message -
The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series
IN THIS EPISODE:
This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?"
From two LinkedIn expert perspectives, we answer this with the Power of Two branding and business approach and the when, how, and why to start your business page.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook,
50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have
supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international
personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free Personal
Branding Community, The #PYOT Community
https://michellebgriffin.com/pyotcommunity/
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
For more tips, subscribe to Michelle's YouTube
Channel: https://www.youtube.com/@MichelleJRaymond
TRANSCRIPTRead Here
LINKS
Connect with Jarrod Kenney on LinkedIn
Kenney Legal
SEND US YOUR QUESTION~
DM us with your questions about a future topic, and shout out on the show.
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Send in a voice message: https://podcasters.sp -
How to Boost Your LinkedIn Presence and Get Visible Without Posting
IN THIS EPISODE:
In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T - Put Yourself Out There Community to Build and Boost Your Personal Brand
https://michellebgriffin.com/pyotcommunity/
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read Here
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message -
Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind
IN THIS EPISODE:
Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T - Put Yourself Out There COmmunity to Build and Boost Your Personal Brand
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses. https://www.linkedin.com/groups/14049931
TRANSCRIPT
Read Here
LINKS
LinkedIn Headline Writing Tool:
WordCounter.net
Authored Up Free Headline Optimizer Tool
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Send in a voice message: https://podcasters.spotify.com/pod/show/thelinkedinbrandingshow/message -
How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration
IN THIS EPISODE:
Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2.
#MichelleSquared has you covered!
As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on LinkedIn. We'll share tips from our book, top podcast episodes, and new ways to step out and stand out here.
Let's make the next 90 days your kick-off to visibility, credibility, and opportunities galore. 🎉
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses.
Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn™️ Group for women who own businesses.
Customer Reviews
LinkedIn Experts!
Give this a listen. Professional podcast about growing your personal brand on LinkedIn. Really good for both personal and business aspect on LinkedIn. These two are the experts so please listen in.
Quality podcast right here 👍
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