19 episodes

The LinkedIn Branding Show empowers women experts, entrepreneurs, and founders to stand out to rise up as they build personal and business brands on LinkedIn.

Join your hosts, Michelle B. Griffin and Michelle J. Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and amazing women business owners looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com

The LinkedIn Branding Show Michelle B. Griffin and Michelle J. Raymond (#MichelleSquared)

    • Business
    • 5.0 • 1 Rating

The LinkedIn Branding Show empowers women experts, entrepreneurs, and founders to stand out to rise up as they build personal and business brands on LinkedIn.

Join your hosts, Michelle B. Griffin and Michelle J. Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and amazing women business owners looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com

    Get More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Links Feature

    Get More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Links Feature

    Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content. 

    IN THIS EPISODE:

    New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means, how to use and more. (NOTE: As for this episode, it's being rolled out in phases and on mobile app only. The desktop feature will be coming soon.) As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.

    ABOUT US

    Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.

    LinkedIn: https://www.linkedin.com/in/michellebgriffin/

    Website: https://michellebgriffin.com/

    Join Michelle's free LinkedIn Community, The #365 Creators

    Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.

    LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Website: https://goodtradingco.com.au/

    Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.

    ABOUT THE SHOW

    The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.

    THE BACKSTORY

    We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.

    We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.

    We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com

    TRANSCRIPT

    Read here


    ---

    Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

    • 13 min
    How LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Company Brand

    How LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Company Brand

    LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places.

    IN THIS EPISODE:

    Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and authority in your space. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.

    ABOUT US

    Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.

    LinkedIn: https://www.linkedin.com/in/michellebgriffin/

    Website: https://michellebgriffin.com/

    Join Michelle's free LinkedIn Community, The #365 Creators

    Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.

    LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Website: https://goodtradingco.com.au/

    Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.

    ABOUT THE SHOW

    The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.

    THE BACKSTORY

    We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.

    We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.

    We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com

    TRANSCRIPT

    Full transcript here 


    ---

    Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

    • 23 min
    LinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Company Brand

    LinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Company Brand

    LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year.

    IN THIS EPISODE:

    As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.

    ABOUT US

    Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.LinkedIn: https://www.linkedin.com/in/michellebgriffin/

    Website: https://michellebgriffin.com/

    Join Michelle's free LinkedIn Community, The #365 Creators

    Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.

    LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Website: https://goodtradingco.com.au/

    Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.

    ABOUT THE SHOW

    The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.

    THE BACKSTORY

    We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.

    We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.

    We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com

    TRANSCRIPT

    Listen here

    LINKS

    MJR's post on new features in LinkedIn Groups

    Download LinkedIn's new community growth guide

    How to set up a LinkedIn group


    ---

    Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

    • 17 min
    First Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile Picture

    First Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile Picture

    People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots.

    IN THIS EPISODE:

    Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.

    ABOUT US

    Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.

    LinkedIn: https://www.linkedin.com/in/michellebgriffin/

    Website: https://michellebgriffin.com/

    Join Michelle's free LinkedIn Community, The #365 Creators

    Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.

    LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Website: https://goodtradingco.com.au/

    Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.

    ABOUT THE SHOW

    The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.

    THE BACKSTORY

    We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.

    We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.

    We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com

    TRANSCRIPT

    Listen Here

    LINKS

    Tools we discuss: 

    Snappr

    Profile Picture Maker

    Background Remover

    Don't forget to check out photo editing apps as well.


    ---

    Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

    • 19 min
    How to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's Attention

    How to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's Attention

    Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences.

    IN THIS EPISODE:

    It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn.

    ABOUT US

    Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.

    LinkedIn: https://www.linkedin.com/in/michellebgriffin/

    Website: https://michellebgriffin.com/

    Join Michelle's free LinkedIn Community, The #365 Creators

    Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.

    LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Website: https://goodtradingco.com.au/

    Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.

    ABOUT THE SHOW

    The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.

    THE BACKSTORY

    We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.

    We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.

    We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com

    TRANSCRIPT

    TRANSCRIPT

    LINKS

    Michelle B. Griffin's article: 6 Tips to Write a LinkedIn About Section that Instantly Attracts Clients


    ---

    Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

    • 16 min
    How to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size

    How to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size

    "It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections.

    IN THIS EPISODE:

    If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we dish out the real deal strategies, insightful tactics, and tips so you can take action to "build your brand and business for good on LinkedIn.

    ABOUT US

    Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.

    LinkedIn: https://www.linkedin.com/in/michellebgriffin/

    Website: https://michellebgriffin.com/

    Join Michelle's free LinkedIn Community, The #365 Creators

    Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.

    LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

    Website: https://goodtradingco.com.au/

    Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses.

    ABOUT THE SHOW

    The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.

    THE BACKSTORY

    We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.

    We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.

    We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com

    TRANSCRIPT

    TRANSCRIPT

    LINKS

    Buy the internationally best-selling and world's first book on LinkedIn Company Pages - getbook.at/BusinessGold, "Business Gold, Build Awareness, Authority and Advantage with LinkedIn Company Pages" by Michelle J Raymond & Lynnaire Johnston


    ---

    Send in a voice message: https://anchor.fm/thelinkedinbrandingshow/message

    • 14 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

You Might Also Like

Michelle Griffin
Mark 'Mr LinkedIn' Williams
Michael Stelzner, Social Media Examiner
Amy Porterfield
Denise Duffield-Thomas