The LinkedIn Marketer: Karen Hollenbach

Karen Hollenbach

If you want to elevate your LinkedIn presence, this podcast is for you. Listen to Karen Hollenbach, Australia's LinkedIn Expert Consultant, Educator, Mentor and LinkedIn Profile Writer, as she shares her LinkedIn expertise, helping you move from quietly capable to visibly confident on LinkedIn. Learn the importance of being intentional and strategic on LinkedIn. Increase your confidence and comfort with the largest professional networking platform.

  1. 17 HRS AGO

    S6 #15 The Art of Identity with Jason Malouin

    In this episode of The LinkedIn Marketer I chat to Jason Malouin about his work with real people doing big things who care deeply about how they show up and the impact they have in the world. Helping real people portray themselves with effortless authenticity, honesty and integrity is at the heart of Jason's work. He believes ‘Authenticity’ is not just a buzz word. He helps you create something way more powerful than branding. He helps you communicate who you are at your deepest by playfully exploring the complex and subtle body language and expressions you do all the time… and harness it for really meaningful connection to your audience. For my listeners I want you to hear from thought leaders like Jason, who are helping people confidently navigate LinkedIn (and beyond). It is my hope that Jason's story will inspire you to consider how you are showing up for yourself and on LinkedIn. Connect with Jason on his website at https://www.superpowerportraits.com/ Resources: Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/ Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    1h 1m

  2. 27 JAN

    S6 #14 Creating Great Content for LinkedIn

    In this episode I explore what’s involved in creating great content for LinkedIn. If you’re responsible for your organisation’s LinkedIn page – or you’re part of the executive team expected to “lead by example” online – you already know that simply being on LinkedIn isn’t enough. The real challenge is creating content that cuts through, sparks meaningful engagement, and aligns with your organisation’s purpose. When I work with clients on their LinkedIn strategy, our conversations inevitably turn to content. Not just what to post, but why – and whether there’s a broader framework guiding their approach. From updates on your personal LinkedIn profile to posts on your company page, from blog articles to behind-the-scenes photos, the principles of content marketing remain the same. Resources Read the full article on this topic: https://thinkbespoke.com.au/creating-great-content-for-linkedin/ Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    14 min
  3. S6 #13 Storytelling with Jennifer Woodward

    13 JAN

    S6 #13 Storytelling with Jennifer Woodward

    In the latest episode of The LinkedIn Marketer I chat to Jennifer Woodward about her approach to LinkedIn. As the person responsible for Thought Leadership Engagement at Starlight Children’s Foundation, Jen amplifies the work of Starlight’s CEO and team, empowering communities, partners, and supporters through strategic communications. Starlight has seen significant growth on social media, especially LinkedIn, where storytelling drives results. Contributing to Starlight’s mission to brighten the lives of seriously ill children and their families is deeply fulfilling for Jen, with countless inspiring stories to share - about the children supported, Starlight’s growth, values, culture, and the creativity and innovation woven into everything they do. Jen loves brands and the people and stories behind them. Storytelling is at the heart of her work - building trust and driving reputation through meaningful connections. She believes public perception is critical, as reputation fuels growth for organisations and shapes every individual’s personal brand. Jennifer’s experience has taught her cutting through takes strategy, creativity, and a finger on the pulse, whether the goal is to win customers, donors, or influence for action. At the centre of her expertise and extensive experience is this idea of reputation management and delivering positive social and commercial outcomes. Her career began in PR and Marketing agencies with brands like BenQ, Dell, Sony, PlayStation, Fosters, Penfolds, and Virgin Australia, followed by a decade in-house at Procter & Gamble and Virgin Australia. Across these roles, Jen has amplified social impact by engaging teams at every level and connecting them to organisational purpose. Connect with Jen on LinkedIn at https://www.linkedin.com/in/jennifer-woodward-01547aa/ Resources: Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/ Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    53 min

  4. 30/12/2025

    S6 #12 How to Improve Your Resume and LinkedIn Profile for Job Search Success

    In this episode I explore how to improve your resumé and LinkedIn profile for job search success because I am noticing many organisations are restructuring resulting in many people finding themselves looking for a new job. Please share this episode with anyone in your community who could use some help in this area at the moment. Resources Job Application Template https://thinkbespoke.com.au/product/job-application-template/ LinkedIn Profile Writing Course https://thinkbespoke.com.au/linkedin-profile-writing-course/ Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    12 min
  5. S6 #11 Thought Leadership with Ian Hamilton

    16/12/2025

    S6 #11 Thought Leadership with Ian Hamilton

    In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn. For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's story will inspire you to take action on LinkedIn - wherever you are on your LinkedIn journey. Ian is a culture-fit recruitment leader who has led Carroll Consulting for nearly three decades. His focus is helping organisations align values, culture, and people to drive long-term performance and minimise the risk of poor hires. Guided by Stoic philosophy, Ian combines strategic insight with practical experience, developing Carroll Consulting’s unique Culture-Fit methodology and leading a specialist team of trusted advisors. His contributions are recognised globally, including Platinum Recruiter status in NPAworldwide, awarded to the top 3% of recruiters worldwide. In this episode we explore Ian's love-hate relationship with LinkedIn, and how he manages to consistently show up on with thought provoking insights - and videos - about what he's observing. Connect with Ian on LinkedIn at https://www.linkedin.com/in/brisbaneexecutiverecruimentian/ Resources: Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/ Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    40 min

  6. 02/12/2025

    S6 #10 Why you might be hesitating to show up on LinkedIn

    In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort. Resources The LinkedIn home feed clean up I mention in this episode: https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/ Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/ LinkedIn profile writing course with Karen Hollenbach https://thinkbespoke.com.au/linkedin-profile-writing-course/

    17 min
  7. S6 #9 Educational Leadership with Janine Stratford

    18/11/2025

    S6 #9 Educational Leadership with Janine Stratford

    In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose. After 28 years in schools, including as a Deputy Principal, Janine started Coaching Focus in 2015 to empower school leaders to step up, stand out, and make a lasting difference. As a Professional Certified Coach (PCC) and Certified Professional Behavioural Analyst, Janine helps leaders understand themselves and their influence so they can lead with authenticity and strategic intent. Janine is valued for her deep understanding of schools, her strategic insight, and her genuine commitment to helping leaders create positive, sustainable change. In this episode we explore how Janine uses LinkedIn to engage with educators she works with across Australia and New Zealand, and fellow speakers she's meet at conferences. Janine's LinkedIn journey demonstrates a willingness to use LinkedIn as a platform to learn from others, as well as share her insights to help educators on their own career journeys. Her commitment to consistently showing up on LinkedIn as well as what she's learnt about herself along the way make for some great listening and insights for those wanting to elevate their own LinkedIn presence. I hope you enjoy this episode as much as I enjoyed this conversation with Janine. Connect with Janine on LinkedIn at https://www.linkedin.com/in/janinestratford/ Resources: Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/ Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    42 min

  8. 04/11/2025

    S6 #8 If LinkedIn was a mirror, what do you see in your reflection?

    In this reflective episode of The LinkedIn Marketer, I explore the idea of your LinkedIn profile as a mirror- an honest reflection of your professional story. I invite you to look beyond headlines and job titles to consider what your presence truly reveals. Every section of your profile - from your headline to your featured posts - tells part of a larger story. What you show (and don’t show) reveals your priorities. Being genuine resides in being aligned - when your digital reflection matches your real-world values and voice. Featuring insights from The Elevate Map, this episode is an invitation to pause, look closer, and ask yourself: If LinkedIn were the only way someone knew you, what story would it tell? Listen for: - Why your profile is more than a résumé or sales pitch - How alignment to your values is more genuine - A reflective prompt to refine your digital story Resources Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke's Knowledge Base https://thinkbespoke.com.au/insights-blog-2/ Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/

    5 min
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4.8
out of 5
5 Ratings

About

If you want to elevate your LinkedIn presence, this podcast is for you. Listen to Karen Hollenbach, Australia's LinkedIn Expert Consultant, Educator, Mentor and LinkedIn Profile Writer, as she shares her LinkedIn expertise, helping you move from quietly capable to visibly confident on LinkedIn. Learn the importance of being intentional and strategic on LinkedIn. Increase your confidence and comfort with the largest professional networking platform.

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