The Press Office with KateCo. PR KateCo. PR

Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.
Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact.
Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred podcast platform for more expert advice.

In this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela.
Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York internship with Alexander Wang to launching her own label in 2016. Rochelle shares how she turned setbacks into stepping stones towards success.
Learn how Rochelle first started gaining traction for her brand and the strategies she employed to get noticed in the competitive fashion industry, leaning on celebrity connections and brand storytelling.
Discover the story behind one of Rocky Rafaela's key moments; getting her leather jacket featured on Ruby Rose in a Maybelline commercial. Rochelle shares insights into this exciting collaboration and how it unfolded.
Additionally, Rochelle discusses her collaboration with Alana Hadid, gifting to the elite in the fashion world and the importance of relationships with stylists in the fashion world.
To learn more about Rochelle and Rocky Rafaela, visit their website at https://www.rockyrafaela.com/ and make sure you're following The Press Office on your favourite podcast platform.

In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne delve deeper into the world of social media marketing following the previous interview with special guest Nat Welfare from SZN social.
Marisa & Kate discuss their own experiences with social media and going viral, including insights on leveraging TikTok and harnessing social trends. Tune in for valuable tips on amplifying your online presence!

In this week's episode of The Press Office with Kate Co. PR, host Marisa Jayne sits down with Nat Welfare, the creative genius behind SZN Social, a premier marketing agency shaking up the scene in Melbourne.
With a client roster boasting the likes of Aje Athletica, Novo, and Tony Bianco, Nat and her team have mastered the art of going viral on social media platforms such as Instagram and Tik Tok to drive sales.
Join Marisa & Nat as the duo delve into the world of social marketing, exploring what exactly constitutes as 'viral' in today's digital landscape. From dissecting the essentials of crafting a killer social strategy aimed at selling products to uncovering the secrets behind increasing engagement and going viral, Nat leaves no stone unturned.
When it comes to social media, it's not all about following trends; Nat emphasizes the importance for brands to carve out their own unique path in the crowded social sphere. Drawing from her experiences, she shares insights on why thinking outside the box is crucial for long-term success.
To find out more about Nat and her work at Szn Social, head to https://www.sznsocial.com/, and make sure you are following The Press Office on your favourite podcast platform.

In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.'
Rachelle utilised a number of PR tactics, including hosting unique and intimate events at her mother's home, leaning on her relationships from her career as a journalist, pitching around significant dates and attending writer's festivals.
Listen now and make sure to follow on your favourite podcast app.

To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust', head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust. 


 

In this week's episode of The Press Office with Kate Co. PR, we welcome a guest we've eagerly awaited since our early days - celebrated journalist turned author, Rachelle Unreich. Known for her work in prestigious publications like Harper’s Bazaar, Elle, and the Sydney Morning Herald, Rachelle has recently transitioned into the realm of authorship with her debut book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust."
In this episode, we delve into Rachelle's remarkable journey from chronicling the lives of others to penning her own family's history. We explore the challenges and revelations she encountered during this transition and discuss the unexpected impact her book has had, reaching audiences beyond her expectations in the UK and US.
From navigating the competitive literary scene to having her work featured in publications like the New York Post, Rachelle shares insights into the process of bringing her deeply personal story to the world stage.
Discover the behind-the-scenes process of writing her book and learn about the special connection between narrator and Actress Rachel Griffiths and Rachelle's mother, Mira, in bringing the audiobook to life.
To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust", head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust.