Got Marketing?

Mia Fileman
  • 4.9 (30)
  • MARKETING
  • UPDATED BI-MONTHLY
Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

  1. A new odyssey and Mia's no-BS approach to marketing

    5 HRS AGO

    A new odyssey and Mia's no-BS approach to marketing

    It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful. Here’s what's in this episode:   Why formulas in marketing suck What’s new in Season 6: Solo episodes, weekly drops and exciting new segments The seven principles of Mia’s no-BS marketing approach, including why brand building beats shortcuts, how to work smarter (not harder), and why differentiation is everything. Why excitement is your secret weapon in marketing—and how to harness it for your brand.  Plus, Mia breaks down her big-picture goals for the podcast: manageable growth for her business but rapid growth for Got Marketing? She’s unapologetic about chasing podcast success—and if you’re curious about how she’s doing it, you won’t want to miss this episode.  Whether you’re tired of cookie-cutter templates or just looking for fresh ideas, this episode will inspire you to think differently about your marketing and business. Hit play and join Mia on this exciting new journey. It’s time to shake things up and make waves together.  What segments to expect in Season 6:  Gurus in the wild: Calling out unethical marketing moves. Strong opinions are sexy: bold takes on business, marketing, or life that challenge how you think. The big swing: Celebrating audacious marketing moves, whether they succeed or fail. Low-hanging fruit: Quick, actionable tips to level up your marketing today. Source of truth: Busting myths and cutting through the noise. Making waves: Exploring pop culture moments and their lessons for marketers.      Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast      Mentioned in this episode: Doctor Odyssey on Disney + The Digital Buzz, Carol   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

    20 min
  2. Got Marketing? Trailer 2025

    SEASON 6 TRAILER

    Got Marketing? Trailer 2025

    Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better?  If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame. The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

    2 min

  3. 15 JAN

    How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert

    Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies.  Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback.  Julia’s expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective. From setting clear agendas to asking the right questions, this episode is packed with practical advice to nail your approach to discovery calls: ✨ The four-step agenda that transforms your client conversations ✨ How to ask great questions that uncover actual client needs (and avoid common pitfalls) ✨ The shopping list framework: addressing all objections upfront ✨ Why preparation and handwritten notes make all the difference Get ready for a masterclass in handling objections, building trust, and structuring purposeful conversations, leading to better client relationships and improved sales outcomes. Whether you’re a seasoned pro or just starting to refine your sales process, this episode is your ultimate guide to more effective, collaborative conversations. Tune in, take notes, discover how to lead confidently, and create impactful discovery calls that turn conversations into customers. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: Adam Grant Adam Grant discussing the challenge vs support network on the Diary of a CEO podcast Objection handling framework From Pitch to Profit by Julia Ewert     Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Connect with Julia: - LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    38 min

  4. 8 JAN

    What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris

    The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience’s journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter.   Hit play and start rethinking your content approach today.     ––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Shein Temu Scandal Nara Smith and stolen content brand collab Marc Jacobs DISSH Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kryshla Salaris: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    49 min

  5. 1 JAN

    Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone Media

    New year, new marketing mindset In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald’s and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and social campaigns that truly deliver. If 2025 is the year to make your brand stand out, this episode is packed with practical tips and insights to help you succeed: ✨ How to grab attention on social media channels (hint: it’s all about knowing your audience and playground) ✨ The key to creating far-reaching content that aligns with your business goals ✨ Why partnerships can fast track your growth—and how to find the right fit ✨ The importance of consistency: be seen, be heard, be everywhere   Tune in, take notes, and tackle one of the biggest New Year pitfalls: trying to do it all. Discover why delegating tasks and narrowing your focus is a make-or-break for entrepreneurs across all industries. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands mentioned in this episode: Timeout Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Connect with Rita: - Instagram - LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    31 min

  6. 18/12/2024

    2025 marketing trends: 13 best guesses to inspire you

    What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here’s what’s inside: ✨ Surprising brand collaborations and why they work ✨ The power of nostalgia marketing in connecting with your audience ✨ Lo-fi content: why “relatable” beats “perfect” ✨ How to strike the right balance between performance marketing and long-term brand building ✨ Ways to avoid trend-jacking disasters (bye, Corporate Cringe!) Whether you’re a seasoned marketer or just starting out, Mia’s predictions will spark ideas and give you a competitive edge in the year ahead. Press play and step confidently into 2025!––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: FTC’s “Click to Cancel” rule Puresport Report: https://www.gotracksuit.com/au/report/the-awareness-advantage. Temu Shein Mc Donald's Grimace Milkshake TikTok: Nutter Butter TikTok: Ryan Air TikTok: Duolingo Volvo’s tear-jerking cinematic ad for the EX90 Forty Winks’ “The Unslept” campaign Google’s Search Generative Experience (SGE)  ChatGPT Preply’s "UK Polite Cities Index" TripAdvisor Georgie Stevenson (Naked Harvest Supplements) Alix Higgins (Alix Higgins) Brittany Saunders (Fayt the Label) Zoe Kalar (Weare8) Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    12 min

  7. 11/12/2024

    How to build an engaged community with Tori Kopke

    Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive real growth. Here’s what you’ll learn:✨ How to foster a value-driven, inclusive community✨ The role of word-of-mouth marketing in building trust and loyalty✨ Why an active community is the secret weapon for small business success✨ Practical tips to make community a pillar of your marketing strategy, e.g. running a challenge Tori’s down-to-earth approach and unique perspective make this a must-listen for any entrepreneur building a coveted brand. Hit play and start building a community that strengthens your business and amplifies your impact. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands/groups mentioned in this episode: Kevin Kelly: 1000 True Fans Facebook group: Motherland (Stephanie Trethewey) Facebook group: One Roof (Cherie Rubinstein) Facebook group: Mecca Chit Chat Mamamia Out Loud Business Chicks The Power Project –Mastermind (Tori Kopke) Your Social Team (Manu Muraro) Facebook group: The HUB for Regional and Rural Business Women  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tori Kopke: Instagram LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    42 min

  8. 27/11/2024

    Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield

    What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused, story-driven campaigns. Forget boring, discount-driven tactics—this is about crafting campaigns that double sales, create lasting customer loyalty, and make your brand unforgettable. Here’s what you’ll learn:✨ How to run campaigns that drive sales without discounts✨ Tips to get more mileage out of every campaign you create✨ The hidden role campaigns played in the success of Frank Body (spoiler: it’s not just branding!)✨ How Mia and Fi sold out a business retreat in 2 days with a zero-cost campaign  Plus, Lucy dives into how syncing campaigns with consumer behaviour—and even the lunar cycle—can deliver out-of-this-world results. If you’ve been struggling to balance branding with performance or wondering how to make campaigns work harder for your business, this episode is packed with actionable insights. Hit play and start designing campaigns that drive revenue and build your brand’s legacy. ––––––––––––––––––––––––––––––––––––––––––––––––––  Brands mentioned in this episode: Frank Body Willow and Blake Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lucy Bloomfield: Instagram  LinkedIn   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    45 min
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Trailers

4.9
out of 5
30 Ratings

About

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2025
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © 2025 Mia Fileman
  • Show Website
    Got Marketing?

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