逐句讲解 | 腾讯Q2营收创新高 AI助力广告与小游戏齐飞

Tencent Q2 Revenue Hits Record High as AI Powers Ads and Mini Games

腾讯Q2营收创新高 AI助力广告与小游戏齐飞

Tencent announced its Q2 2025 financial results on August 13, with revenue reaching 184.5 billion yuan, up 15% year-on-year.

腾讯于8月13日公布2025年第二季度财报，当季营收达1845亿元，同比增长15%。

Marketing services revenue hit 35.8 billion yuan, up 20% year-on-year, setting a new record, driven by AI-powered improvements to its advertising platform.

营销服务业务收入达到358亿元，同比增长20%，并创下历史新高，这主要得益于AI驱动的广告平台优化。

The company leveraged artificial intelligence to enhance ad system efficiency, offering advertisers more precise targeting tools and unlocking greater value.

腾讯利用人工智能提升广告系统效率，为广告主提供更精准的投放工具，进一步释放广告价值。

Monthly active users of WeChat and Weixin reached 1.411 billion, reflecting the steady growth of its social ecosystem.

微信及WeChat月活跃用户数升至14.11亿，显示社交生态持续稳健增长。

Mini games’ total gross revenue grew 20% year-on-year this quarter, highlighting Tencent’s strong momentum in diversified business segments.

本季度小游戏总流水同比增长20%，彰显腾讯在多元化业务上的强劲势头。