It's Google's World, We Just Live in It

Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss:

• Google's algorithm and the evolution of search advertising
• How Google algorithm changes—and new priorities like voice search—impact your marketing
• Why continuing to learn about and try new SEO tactics is a good investment in the future of your business

For more information on the tools and resources mentioned in this episode, please visit:

• https://www.searchprimer.com/
• https://search.google.com/search-console/about