Why Jonny Rose Believes Podcasting Is Just Getting Started Jonny Rose is no stranger to content. As the founder of The Story Club, he’s built his name around thoughtful, well-produced conversations that connect. He recently joined us at Podcast Studio Glasgow to chat about all things podcasting, video, and why authenticity always wins. For Jonny, content starts with care. He spoke about the importance of passion in podcasting and video creation, reflecting on his time across studios in Glasgow and London. That experience shaped his approach, matching strong storytelling with high production values, without losing the raw energy that makes content feel human. It is not just about the tech. It is about meaning, message and connection. Jonny shared his thoughts on the differences between studios in London, Manchester and Glasgow. While London might offer volume and scale, he pointed out that the competitive nature of the scene there can sometimes overshadow the craft. He prefers a studio that feels like a living room—somewhere comfortable, familiar, and honest. That, he says, is the secret to capturing something real on mic and on camera. Authenticity was a running theme throughout the episode. Jonny knows how easy it is to overthink how you look or sound. But he argues that the more you try to control perception, the less people actually connect with you. “People respond to real. They always have.” He encourages business owners to embrace their actual selves—flaws, accents, awkward pauses and all. Because when you do that, you stop performing and start building trust. Jonny also touched on the financial realities of podcast production. Prices vary widely across the UK, but he was quick to point out that you’re not just paying for a room with mics. A good studio brings structure, quality, direction and audience-ready results. His advice? See podcasting as an investment, not a cost. If you are thinking about jumping into content creation, Jonny has three practical bits of advice: 1. Start With What You Have Use free resources. Watch YouTube. Use your phone. Light the shot with a lamp if you have to. Just start. 2. Get Accountable Have someone in your corner who pushes you to hit publish. That extra nudge makes all the difference. 3. Focus On One Platform Do not try to be everywhere. Pick the platform that makes the most sense for your message and master it. Final Thoughts Jonny Rose is proof that great content is not about ego, gimmicks or viral hacks. It is about consistency, authenticity and putting something meaningful out into the world. If you are thinking about starting a podcast or making the move into video, Jonny’s advice is clear—start small, stay real and focus on connection. 🎙️ You can follow Jonny on LinkedIn and check out The Story Club Podcast on Spotify, Apple and YouTube for more of his work. Looking to start your own journey? At Podcast Studio Glasgow, we help you sound great and feel confident doing it. Book a session → 00:00 Introduction and Guest Welcome 01:38 Connecting Through LinkedIn 01:53 Podcast Studios in London vs. Glasgow 03:35 Challenges with Remote Recording 04:21 Cost and Quality of Studio Services 05:57 Client Expectations and Market Differences 09:45 The Scottish Business Mentality 13:16 The Importance of Video Content 19:47 Coaching and Comfort on Camera 23:19 Overcoming Video Creation Fears 38:07 The Importance of Authenticity in Video Content 43:50 Challenges and Solutions for Founder-Led Content 45:28 Tips for Self-Starters in Video Content Creation 47:51 Conclusion and Where to Find More
