Overcoming Self-Limiting Beliefs - Liz McCutcheon

In this episode, Liz McCutcheon, Chief Executive of inspirent, discusses the challenges faced by women in business, including self-limiting beliefs and lack of investment.

She emphasises the importance of confidence and support for women entrepreneurs in Scotland. Liz shares inspiring success stories of women she has supported, highlighting the need for practical assistance and the impact of societal expectations on women's entrepreneurial journeys.

In this conversation, Mark and Liz discuss the journey of entrepreneurship, focusing on the challenges faced by women in business, the importance of confidence and authenticity, and the impact of COVID-19 on small businesses.

They share personal stories and insights on overcoming fear, building a successful business, and the significance of mentorship and support. The conversation culminates in practical tips for aspiring female entrepreneurs, emphasising the need for thorough research, hard work, and self-belief.

Key Takeaways:

• Women face unique challenges in entrepreneurship.​

• Self-limiting beliefs hinder women's business success.​

• Ninety-eight per cent of capital investment in Scotland goes to men.​

• Women often need practical support to succeed.​

• Confidence is crucial for women entrepreneurs.​

• Many women prefer lifestyle businesses over traditional jobs.​

• Support networks are vital for women-led businesses.​

• Success stories can inspire other women to pursue entrepreneurship.​

• Investment in women-led businesses benefits the economy.​

• Women are often seen as primary caregivers, affecting their business opportunities.​

• The journey of entrepreneurship often starts with unassuming individuals.​

• Fear of success can hinder potential entrepreneurs from taking action.​

• Building confidence is crucial for pitching and selling a business.​

• Authenticity is key; being true to oneself resonates with others.​

• Preparation and self-awareness are vital for successful interviews.​

• COVID-19 forced many businesses to adapt and innovate quickly.​

• Research and understanding of the market are essential for success.​

• Visualising success can help in achieving business goals.​

• Surrounding oneself with supportive people is important for resilience.​

• Hard work and perseverance are necessary for entrepreneurial success.

  Timestamps:

  00:00 – Empowering Women in Business

  08:00 – Challenges Faced by Women Entrepreneurs

  14:57 – Success Stories of Women Entrepreneurs

  18:37 – The Journey of an Unassuming Entrepreneur

  21:06 – Overcoming Fear of Success

  22:54 – The Importance of Self-Promotion

  25:29 – Building Confidence in Women Entrepreneurs

  29:42 – Authenticity in Business

  35:10 – Key Tips for Aspiring Female Entrepreneurs