FinMar Today

Craig K. Hall

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FinMar Today

FinMar Today brings together those looking to succeed within the financial realm for firms, clients, agencies and anyone looking to leverage longstanding marketing techniques. FinMar Today looks to focus on community sourced questions so the discussions can be what you submit and you want addressed.

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Shaping Your Firm's Mission, Vision and Values

In this episode, we discuss the role of mission, vision and values. We also discuss some strategies that you can use to develop your unique value proposition that is centered around who you are, what you believe in order to connect with others who believe what you believe.

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Social Media Marketing with Amber Sullivan

The explosion of social media has left a lot of individuals and firms scratching their heads trying to figure out how to make it work for them. Listen in as Craig Hall and Amber Sullivan share important insights on how to look at social media in a responsible way to promote and grow your business. In this episode, Craig and Amber talk a little about the differences between organic social and paid social and how each of them may be used to support your growth goals.

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Key Performance Indicators & Pipeline Growth

On this week’s Marketing Wiz podcast, we discuss how lead value, KPIs, marketing activity, and metrics should work in tandem to support your firm's growth. This is an important topic, as it's easy to get overwhelmed by the sheer number of data points, trends, and measurements available to marketers in the digital age. How can your firm cut through the noise to find a path forward? Tune in to get our take.

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Tax Education & Financial Marketing

Tax day. What does it mean for your firm's marketing? On this episode, we share some of the experiences we've had working with financial firms who have used tax-related messaging to engage clients and prospects.

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Marketing in a Polarized World

Craig Hall and Logan Burgess discuss how marketers can provide impactful messaging to a diverse and polarized prospect field.

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The Inbound Marketing Methodology

Craig Hall and Logan Burgess sit down for a 15-minute discussion on how financial firms are leveraging the inbound methodology as part of their firm's marketing activities.

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Experimentation Drives Marketing Success

Do you embrace the experimentation mindset or does it scare you to death? Today we are talking about the importance of the experimentation mindset and how it can help to expand your marketing and ultimately grow your firm. The reality is most firms should be investing more than they do in marketing if they want to remain competitive and grow over the coming years. Our research shows that firms should be spending a minimum of 1.8% of revenue and that high growth firms are spending a lot more than that. This is a big number and you should not try to get there in one fiscal year. The growth in your marketing budget should be tied to your firm’s 3 to 5 year strategic plan for growth and the only way you are going to feel comfortable expanding your investments in marketing is by identifying winning solutions and eliminating the losing ones. The only way to do that is by getting started, tracking results, remaining agile and adapting to changing market demands. In short by experimenting.

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Wealth Management Advertising Needs a Boost

In this episode we talk about some old school advertising topics like top of mind awareness and frequency and how your firm could be missing massive opportunities by failing to effectively stay in front of prospects using modern day advertising channels. When the market corrects and we all know its coming, will prospects think of your firm when they are considering a change?

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مشاهدة الكل (١٥)

FinMar Today brings together those looking to succeed within the financial realm for firms, clients, agencies and anyone looking to leverage longstanding marketing techniques. FinMar Today looks to focus on community sourced questions so the discussions can be what you submit and you want addressed.

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Craig K. Hall
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FinMar Today