The Power of Identification to Build Employee and Customer Connection | Aaron Painter

Today we talk about the power of identification to build employee and customer connection, so we brought on Aaron Painter who is the CEO at Nametag. He explains what makes good customer experience and that comes down to how employees are treated and how they treat customers. Companies need to help employees feel and understand that their opinions matter, which will help create connection with the company and even create culture as these employees interact with the customer.

• Aaron’s background 1:00
• What makes good customer experience? 4:40
• Building culture of happy employees 8:13
• Why is customer support such a hard job in today’s world? 11:44
• Benefitting both employee and customer and why he build Nametag 15:54