264 episódios

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

Campaign podcast Campaign

    • Negócios

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

    News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week

    News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week

    It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...
    In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.
    Further reading:
    The creative backlash against Apple 'Crush' missed the point
    OMD UK head of strategy departs for sustainability startup
    Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader
    WPP chief exec Mark Read targeted by deepfake scammers
    Peroni Nastro Azzurro launches global creative review
    William Hill to place bets on T&Pm as creative agency


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    • 19 min
    Campaign Podcast: It's never too early to start thinking about christmas

    Campaign Podcast: It's never too early to start thinking about christmas

    In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:
    • How shopping behaviour changes at Christmas
    • Why brands can avoid falling for fads
    • What tools are available to predict the coming crazes
    Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso
    This podcast episode is sponsored by Pinterest.

    Hosted on Acast. See acast.com/privacy for more information.

    • 30 min
    What to expect from Cannes Lions 2024

    What to expect from Cannes Lions 2024

    Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.
    Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.
    Plus, the good and the bad of the festival itself and tips for first-time attendees.
    Further reading:
    Seven UK adland figures on Cannes Lions Shortlisting Jury


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    • 34 min
    Media Week Podcast: The power of creativity

    Media Week Podcast: The power of creativity

    There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. 
    Tickets on sale here: https://media360.campaignlive.co.uk/booking
    Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
    Figures quoted in the MediaWeek podcast were accurate at the time of recording.
    Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6

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    • 21 min
    Levi's picks UM for global media | Adland's hybrid working disconnect | Santander and Moneysupermarket ads

    Levi's picks UM for global media | Adland's hybrid working disconnect | Santander and Moneysupermarket ads

    In this news episode, the Campaign editorial team take you through some of the biggest stories making headlines in the last week.
    Tech editor Lucy Shelley and media editor Beau Jackson discuss Levi’s picking UM for their global media account, research revealing adland's hybrid working disconnect and the release of Campaign's market report, The Big Divide, which delves deeper into the "big six" holding companies.
    Also in this episode, hear about the ads that have caught their eye this week. They discuss Santander's "Bank of Antandec" ad by House 337 and Mitre Studios, promoting the Edge current account and the use of celebrity. Plus, they reveal their thoughts on Moneysupermarket's next ad starring Dame Judi Dench in command as the "MoneySuperSeven" go undercover at the opera.


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    • 21 min
    Campaign Podcast: Where are all the shoppers?

    Campaign Podcast: Where are all the shoppers?

    Campaign and Media Week have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about: 

    How shopping behaviour has changed since the pandemicWhere and when consumers are in a shopping mindsetPurchasing behaviours among different demographics The importance of every touchpoint The future of shopping
    Featuring: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish
    This is podcast episode is sponsored by Pinterest.

    Hosted on Acast. See acast.com/privacy for more information.

    • 39 min

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