54 episódios
The FMCG Podcast Consumer Hub
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- Negócios
This is The FMCG Podcast, where we speak with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Expect real conversations on all things food and drink, advice on how to cope with the ups and downs of the fast-paced FMCG sector, and tips on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential. Enjoy!
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S3 Finale: Establishing a Brand with Zara Godfrey, Pupkip
This week Rich sits down with Zara Godfrey (Pupkip) to discuss her experience in growing a start-up brand in the UK market.
We talk wonky fruit, Marketing and Sustainability & Product development
The FMCG Podcast will Return in Autumn 2024 -
Sustainable Branding with Emma Vass and Adele Ward, Ecotone
Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them
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Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing
Timestamps
(00:00) Intro
(00:32) Intro to out-of-home activations and his role
(03:00) Who are GottaBe! Marketing and how do they operate?
(05:38) The approach and culture they lead with (quality over quantity)
(07:08) How are they different and what are their activation missions?
(08:55) What makes a great out-of-home activation?
(13:07) Examples of previous activations
(16:20) Challenges with activations
(19:00) Future of GottaBe! and campaigns in the pipeline
(21:30) Advice about building an FMCG career
(26:10) Resources, books, tips and outro
Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing -
The Chocolate Industry Deserves MORE, with Ella & Hannah-Jane of FATSO
Timestamps
(00:00) Intro
(02:10) Background of the founders
(08:45) The idea behind FATSO
(11:00) Mission of FATSO
(14:00) How to stand out on the shelf
(17:40) Leveraging social activations
(21:35) FATSO discuss the range on sale!
(23:50) What's around the corner for FATSO
(25:00) Skills and tips for people in the industry and outro
Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO. -
Revolutionising Workplace Nutrition - with Harry Slagel & Lucy Adams, co-founders of Martee’s
Timestamps
(00:00) Intro
(00:57) Who is Martee's
(02:00) Idea behind Martee's
(04:02) Why Martee's are NOT a vending service
(05:30) Martee's leading the way in the UK obesity crisis
(05:50) Where the term 'micro-retail' came from
(07:10) Brands that fit the Martee's vision
(09:25) Where the name 'Martee's' came from
(11:48) Where Martee's can be found
(14:00) Martee's scaling up shortly
(17:30) How Martee's attract new customers
(21:40) Day in the life of Martee's
(25:00) Resources & advice for the FMCG industry from Martee's
(28:05) Background of Harry and Lucy, the co-founders of Martee's
(30:24) Socials and links for Martee's and outro to video
Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm.
Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more.
Enjoy! -
Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants
Timestamps
(00:00) Intro
(00:30) Intro to Brandon Consultancy and the history of the founder
(02:15) Mission of Brandon Consultancy
(04:18) Brandon in practice and their activation with Horlicks
(07:08) The process of how they work and a look behind the scenes
(09:28) How to maintain a clear vision in the ideation process with clients
(11:10) What gives Richard the drive to perform at work
(12:00) Where does Brandon position itself?
(15:30) An insight on shopper marketing
(20:15) Exciting things for Brandon Consultancy moving forwards
(24:25) What's it like to be a founder in the FMCG industry?
(26:48) Tips and advice for upcoming talent in the industry (PASSION!)
(33:38) Books, resources, tips for people in the industry and outro
On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.
We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.
Enjoy!