61. The new lead quality with Steve Olson

In today's podcast, you'll hear Kingston Lane President, Steve Olson talk about one of his favorite subjects: lead generation.  If you are fearing change, or hesitant about the new market updates, this is for you.

You'll learn:

• Why it's not worth your time to call 80 leads if 20 are worth talking to.
• How the true job of automation is to allow you to talk to leads who are ready to buy now, or in the near future.
• How to transfer an emotion so the buyer is ready to work with you.