Lookers into Bookers, The Tourism Marketing Podcast

Tourism Marketing Agency/Tourpreneur
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Lookers into Bookers, The Tourism Marketing Podcast

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

  1. 13 HR AGO

    TikTok as a Search Engine, A New Frontier for Tour Operators

    In this episode, we explore the surprising rise of TikTok as a search engine, especially among Gen Z, who are turning to the platform more than Google to find everything from travel tips to destination inspiration. Join us as we dive into how TikTok is revolutionizing the way travelers discover and book tours, and how tour operators can harness its power to reach new audiences. We discuss the impact of video content, authenticity, and influencer marketing, and share strategies for optimizing TikTok to turn views into bookings. If you’re a tour operator looking to connect with the next generation of travelers, this episode is a must-listen! Lookers into Bookers, The Tourism Marketing Blueprint“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings. With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers. Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success. Purchase from all good bookstores or direct.

    8 min

  2. 8 JAN

    10 Tips for Recording Video for your Tour and Travel Business

    Welcome to another episode of Lookers into Bookers, the podcast that helps tour and travel businesses turn their audience into loyal customers. I’m your host, Chris Torres, and today, we’re diving into one of the most powerful tools at your disposal: video marketing. In this episode, we’ll be exploring 10 tips for recording video for your tour and travel business, inspired by a popular post from Chris Torres of the Tourism Marketing Agency. Whether you’re a seasoned filmmaker or just starting out, these practical strategies will help you create high-quality, engaging videos that captivate your audience and drive bookings. From planning your content with purpose to mastering simple shooting techniques like the rule of thirds, and even editing to the rhythm of a music track, we’ll cover everything you need to know to make your videos shine. And here’s the best part: you don’t need expensive equipment. With a smartphone and some thoughtful execution, you can produce professional-looking videos that tell your story, promote your tours, and connect with travellers. So, grab your notepad, get inspired, and let’s make video marketing work for your business. It’s time to turn those lookers into bookers!

    8 min

  3. 1 JAN

    Marketing to the Luxury Consumer

    Welcome to Lookers into Bookers, the podcast where we share strategies to elevate your tourism marketing game. In today’s episode, we’re diving into how to market luxury travel experiences to high-net-worth clients. We’ll explore eight key strategies, including the power of high-quality visuals, the importance of a sophisticated website, and how personalized interactions can make all the difference. We’ll also cover targeted marketing efforts on platforms like Facebook, email, and LinkedIn, as well as the value of creating exclusive, one-of-a-kind experiences. Plus, we’ll touch on the growing influence of podcasts in reaching this discerning audience. Tune in for tips on how to position your luxury offerings to attract the high-end traveller! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    13 min

  4. 25/12/2024

    Marketing to the Solo Female Traveller

    Welcome to Lookers into Bookers, the podcast where we explore the trends shaping the future of tourism. In today’s episode, we’re focusing on the rise of solo female travel and how businesses can tap into this growing demographic. With more women choosing to travel alone, understanding their motivations, spending habits, and desired experiences is key to reaching this market. We’ll share practical marketing strategies, from offering empowering and safety-conscious travel options to promoting flexibility and building a supportive community. Tune in as we discuss how to create campaigns that resonate with solo female travellers and help your business thrive in this evolving landscape! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    11 min

  5. 18/12/2024

    Tour & Activities: 15 Years From Now

    Welcome to Lookers into Bookers, the podcast where we explore the future of the tourism industry. In today’s episode, we’re taking a look at how technology could reshape the tours and activities sector over the next 15 years. From the rise of AI-powered tour guides to the decline of physical cash, the future is filled with exciting possibilities. We’ll also explore the potential for autonomous vehicles, flying cars, and how personalisation will play a bigger role in creating unforgettable travel experiences. We’ll discuss the shift toward domestic travel, the impact of industry consolidation, and how these trends could transform the way tour operators do business. Join us as we look ahead at what the future might hold for the tourism industry!

    11 min

  6. 11/12/2024

    The Psychology of Consumer Behaviour in Marketing

    Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missing out (FOMO), trust and authority, the desire for unique experiences, emotions, and the convenience and ease of booking. We’ll also provide practical tips on how you can leverage each of these factors to create more compelling marketing campaigns and increase your direct bookings. Join us as we uncover the psychology that can turn potential customers into loyal bookers! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    13 min

  7. 04/12/2024

    Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

    Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected changes in the market. We’ll explore three key sales channels: local partnerships, OTAs, and direct sales, highlighting the benefits of each. Whether it’s reducing risk, gaining more control, or unlocking new growth opportunities, we’ll provide tips on how to successfully manage each channel to build a balanced and resilient business model. Tune in to discover how diversifying your revenue streams can set your business up for long-term success! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    12 min

  8. 27/11/2024

    Dealing with Negative Reviews

    Welcome to Lookers into Bookers, the podcast that helps you turn challenges into opportunities in the tourism industry. In today’s episode, we’re tackling the topic of negative reviews. While it’s easy to see them as a setback, they can actually be valuable tools for improving customer satisfaction and refining your services. We’ll share practical tips on how to respond quickly and professionally, address specific complaints, and use feedback to fix recurring issues. Plus, we’ll discuss the power of showcasing positive reviews to balance out any negative ones. Join us as we explore how handling reviews the right way can strengthen your business and build trust with your customers! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    6 min
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About

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

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