44 min
002: Want eyes (ears) on the sponsorship deck? The Tom Brown Audio Show
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- Business
Summary
The idea for DTC Unscripted originated from a brainstorming session in November 2023. The goal was to build a new brand from scratch with low risk and document the entire process. The project involved approaching sponsors and offering various sponsorship packages. The plan was to create daily content across multiple platforms and integrate sponsors naturally into the narrative. The project aimed to redefine the playbook of D2C brand building and create a transparent and authentic storytelling experience. The chapters cover the origin of the idea, building a brand from scratch, sponsorship opportunities, projected reach and impact, engaging the audience, sponsorship tiers, the sponsorship process, and future goals and sustainability.
Takeaways
The idea for DTC Unscripted originated from a brainstorming session in November 2023.
The project aimed to build a new brand from scratch and document the entire process.
Sponsorship opportunities were offered to integrate sponsors into the content naturally.
The project aimed to redefine the playbook of DTC brand building and create a transparent and authentic storytelling experience.
Chapters
00:00 The Origin of the Idea
02:51 Building a Brand from Scratch
08:13 Sponsorship Opportunities
14:00 Projected Reach and Impact
19:02 Sponsorship Tiers
27:53 The Sponsorship Process
35:02 Future Goals and Sustainability
Sponsors:
Replo – hands down the best Shopify landing page builder I've ever used.
Recart – if you're using any other provider to manage SMS for your Shopify store, you're probably doing it wrong.
Wonderpack Eco – it's rare to be able to recommend a 3PL. Run toward Wonderpack.
Kynship – influencer management + Meta ad account management on steroids. These guys transformed my last brand.
Summary
The idea for DTC Unscripted originated from a brainstorming session in November 2023. The goal was to build a new brand from scratch with low risk and document the entire process. The project involved approaching sponsors and offering various sponsorship packages. The plan was to create daily content across multiple platforms and integrate sponsors naturally into the narrative. The project aimed to redefine the playbook of D2C brand building and create a transparent and authentic storytelling experience. The chapters cover the origin of the idea, building a brand from scratch, sponsorship opportunities, projected reach and impact, engaging the audience, sponsorship tiers, the sponsorship process, and future goals and sustainability.
Takeaways
The idea for DTC Unscripted originated from a brainstorming session in November 2023.
The project aimed to build a new brand from scratch and document the entire process.
Sponsorship opportunities were offered to integrate sponsors into the content naturally.
The project aimed to redefine the playbook of DTC brand building and create a transparent and authentic storytelling experience.
Chapters
00:00 The Origin of the Idea
02:51 Building a Brand from Scratch
08:13 Sponsorship Opportunities
14:00 Projected Reach and Impact
19:02 Sponsorship Tiers
27:53 The Sponsorship Process
35:02 Future Goals and Sustainability
Sponsors:
Replo – hands down the best Shopify landing page builder I've ever used.
Recart – if you're using any other provider to manage SMS for your Shopify store, you're probably doing it wrong.
Wonderpack Eco – it's rare to be able to recommend a 3PL. Run toward Wonderpack.
Kynship – influencer management + Meta ad account management on steroids. These guys transformed my last brand.
44 min
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