#004 – You might be overcomplicating it The Tom Brown Audio Show

Most people overcomplicate starting an ecommerce business.

Here's how I look at it and how I've built multiple brands.

Each of which does 7-figures+

A guide for 2022*:


Define your customer
Decide upon 2-5 products that customer will buy
Engage with your audience & customers
Share your work
Make your customers happy so they voluntarily shout about your business & give feedback
Receive high-quality reviews
Ask for follow-up sales
Scale product 1 to 20-30 sales per day
Release product 2
Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for product 1 if it's for the same person)  
Repeat the process for products 3, 4 & 5

This works in any year, but I’m glad you’re paying attention.  

TLDR;  Obsess over a small customer base & serve them well exceptionally well.  

3 products at $30, selling 30 units per day is a $1,000,000 business

See the original tweet here.

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