The Ecommerce Roadmap

Susan Bradley: E-commerce Expert
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

  1. 250: The strategy that will generate the sales you want

    -1 J

    250: The strategy that will generate the sales you want

    Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here’s what you’ll learn in this episode: How Birgit connected with her audience by sharing her personal interests and passions. Birgit’s top-of-funnel “Vault” strategy, she used to grow her email list from 200 to 17,000 subscribers. Why investing in expert help saved her time and made her business more profitable. Tune in to hear Birgit’s inspiring journey and learn how to apply her proven strategies to your own business! RELATED LINKS: See Birgit’s Website here: https://thewishingthorn.com/ Learn more about the Reliable Revenue Course: https://classroom.thesocialsalesgirls.com/reliable-revenue Stabbing in the dark is gone. I know how to create income https://thesocialsalesgirls.com/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249/ We’re Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    38 min
  2. 249: "Stabbing in the dark is gone. I know how to create income..."

    7 JANV.

    249: "Stabbing in the dark is gone. I know how to create income..."

    Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she’s here to share how she turned things around. In just a few months, Sarah stopped “stabbing in the dark” and learned how to create reliable, predictable income for her handmade business. Here’s what you’ll learn in this episode: How to fast-track your growth when time is limited by getting expert help. Why focusing on ONE task—like weekly email campaigns—can move the needle faster. The importance of tracking your metrics to understand what’s really working in your business. Tune in to hear Sarah’s inspiring story and get actionable tips to create consistent sales in your business! RELATED LINKS: Check out Sarah’s website: https://ediblemuseum.com and Instagram: https://www.instagram.com/theediblemuseum/ Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue We’re Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ Make your business run without you. Here’s how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    36 min
  3. 248: We can teach you how to sell anything. Even if...

    2024-12-31

    248: We can teach you how to sell anything. Even if...

    This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode. Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success. Here’s the back story for this episode: Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year. It’s so important we’re offering it to non members for only $15. In Brand Video Bootcamp we’ll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons. Here’s a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp It’s important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100. And what you need to know is that all the things you may have been telling yourself about why you aren’t getting the sales you want are just not true. I can teach you how to sell anything online, even if you have multiple barriers to getting sales. I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future. Hang on till the end, because I’ll be back to share the catalyst - and give you your next step. ______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    28 min
  4. 247. Incredible Focus Leads to $40k Months

    2024-12-24

    247. Incredible Focus Leads to $40k Months

    Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I’m sharing Glory Puljak’s incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle. Here’s what you’ll learn in this episode: How expert coaching helped Glory master ads and drive traffic. The reliable system she implemented to consistently acquire new customers. Her game-changing subscription strategy that boosted repeat purchases and lifetime customer value. Tune in to hear how Glory achieved massive success in just a few hours a day—and how you can apply her strategies to your own business!   RELATED LINKS: Glory’s website: https://www.hampermystyle.com.au/ Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue Make your website a lead generating machine https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/ Ready For Results? I Think You Should Hear This https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already, make sure to follow the podcast so you don't miss an episode! Follow now

    36 min
  5. 246. 5 Things to do every month (Don't skip this)

    2024-12-17

    246. 5 Things to do every month (Don't skip this)

    Feeling like there’s never enough time to get everything done? In this episode, I’m walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too. Here’s what you’ll learn in this episode: How to use your calendar to stay on track and make the most of your time. Why picking one focus at a time is the secret to making real progress. The weekly email task that keeps your audience engaged and buying. How monthly planning and sales events can drive consistent growth. Tune in to learn the steps that will have the biggest impact on your results and help you stay on course, no matter how busy things get. _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    32 min
  6. 245. Add this to your "Must do" list for 2025

    2024-12-10

    245. Add this to your "Must do" list for 2025

    Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I’m sharing the strategy that will help you cut through the noise and make your products truly stand out. Here’s what you’ll learn in this episode: Why talking about too much is hurting your sales—and how to fix it. The power of repetition and how it helps your audience remember your product. A simple 7-day content plan to focus your message and drive sales. Tune in to learn how simplifying your messaging can lead to clearer communication, stronger engagement, and better results for your store. Don’t miss this one!   RELATED POSTS: How to get 1M eyeballs on your products every month https://thesocialsalesgirls.com/how-to-get-1m-eyeballs-on-your-products-every-month-episode-244/ Do this One Thing and get sales in December https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/ Build a Massive Audience with a Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ A genius Brand Content strategy https://thesocialsalesgirls.com/a-genius-brand-content-strategy-episode-115/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    14 min
  7. 244. How to get 1M eyeballs on your products every month

    2024-12-03

    244. How to get 1M eyeballs on your products every month

    Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today’s episode, I’ll reveal the one social media metric you should focus on, and why it’s so much more valuable than the others. Plus, I’ll share a simple way to stop the scroll and attract your perfect audience. Here’s what you’ll learn in this episode: Why tracking likes and followers isn’t helping your sales—and what to focus on instead. The one social media metric that shows how much of your audience is actually clicking through to your site. How brand videos can showcase your product, communicate your message, and capture attention like never before. Tune in to discover how these insights can transform the way you use social media to grow your store. Don’t miss it!   RELATED LINKS: Get on the waitlist for our next Brand Video Bootcamp - it’s coming up soon. It’s only $15, and we’ll show you exactly how to make a Brand Video that will make your product and message stand out and get noticed, CLICK HERE! Want to see examples of brand videos that work? Check out some successful videos our members have made: MamaSuds: https://www.facebook.com/MamaSuds/videos/608797384435542 Bonny and Blithe: https://www.facebook.com/BonnyandBlitheVintage/videos/464767912291246 Birdmoss: https://www.facebook.com/BirdmossBox/videos/919504675917728 _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    14 min
  8. 243. Ready for results? I think you should hear this.

    2024-11-26

    243. Ready for results? I think you should hear this.

    Ready to see real results? In today’s episode, I’m sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you’re looking for a way to boost your sales without increasing ad spend, this is a must-listen. Here’s what you’ll learn in this episode: Why multi-session users convert at twice the rate of first-time visitors. The magic number for returning visitors—and how hitting 30% of your traffic can improve your conversion rate over time. Tune in to find out how focusing on returning visitors can transform your eCommerce store’s performance. Don’t miss these actionable insights to start driving more sales today!   RELATED LINKS: Check out our "Ecommerce Email Marketing Made Easy" guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/ 25% of my sales from this one strategy – Episode 4 Are you leaving $ on the table? Here’s what you MUST know about Popups. Episode 27 Organic results that will shock you. Episode 120 _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

    20 min
4,9
sur 5
28 notes

À propos

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

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