#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.

Dave and the team cover:

• 2024 stats: How treating community as a product drove nearly 80% growth this year
• The hottest content topics in B2B marketing in 2024
• What's ahead for the Exit Five community in 2025

Timestamps

• (00:00) - - Intro to the Exit Five Team
• (11:21) - - Exit Five’s Year in Review
• (13:19) - - Community Growth Stats
• (17:13) - - Exit Five Content Strategy
• (19:17) - - Community Awards
• (26:29) - - Gameshow with Ding Zheng
• (44:14) - - What’s in store for 2025
• (51:26) - - Closing remarks

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today's episode brought to you by Navattic.

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They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now. 

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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• Visit hatch.fm to learn more