B2B Marketing with Dave Gerhardt

Dave Gerhardt
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY
B2B Marketing with Dave Gerhardt

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.

  1. 1 DAY AGO

    #210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

    In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing. Dave and the Tenon team cover: The importance of aligning marketing goals with overarching business objectives to drive meaningful resultsHow to create a marketing operating system that prioritizes clarity, efficiency, and flexibilityPractical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    54 min

  2. 6 DAYS AGO

    #209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

    Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.  They share lessons they both learned on their content journeys and discuss things like: Prioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular contentTimestamps (00:00) - - Intro (01:52) - - Underrated Content Strategy for B2B (02:07) - - SERP and Mindshare Domination (02:07) - - ChatGPT and Closing Thoughts (02:12) - - Search as a Distribution Channel (02:12) - - Why We're Doubling Down on X (02:27) - - Adjusting Your Tone with the Times (02:32) - - Why Followers Aren't a Vanity Metric (02:33) - - How to Repurpose Popular Organic Social Content (02:47) - - An Easy Content Distribution Tactic (02:48) - - The Sales Team as a Distribution Channel Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    57 min

  3. JAN 6

    #208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

    This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement. Dan covers: How community marketing transforms brands by turning customers into primary distribution points for your story.Why it’s important to map influence spaces and leverage customer relationships.Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.Timestamps (00:00) - - Intro to Dan (07:03) - - Community Marketing Transforms Brands (10:11) - - Defining “Community” and “Community Marketing” (11:51) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence (22:51) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points (36:12) - - Community Phase 3: Build Amazing Spaces That Hold Influence (37:12) - - How to Determine your Community Strategy? (37:42) - - How to Evangelize Across Communities? (38:42) - - Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    49 min

  4. JAN 2

    #207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

    Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discuss: Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps (00:00) - - Intro (07:26) - - Understanding the Importance of Revenue Goals (10:50) - - Evolving Motivations and Changing Perspectives (14:56) - - From Solopreneur to Founder: The Journey of Exit Five (18:52) - - The Challenge of Transitioning from Solopreneurship (20:51) - - Insights into Jason's Content Creation Process (23:35) - - Efficiency in writing: a five-minute rule (30:34) - - LinkedIn: A Haven for Text-Based Writers (32:00) - - LinkedIn's Good Community and Marketing Potential (36:36) - - Importance of Building Relationships in Business (41:21) - - Marketing Essentials: Brand, Field, Demand, Growth (43:58) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision (47:03) - - Finding Alignment: The Role of Marketing in Company Leadership (51:15) - - CROs and Marketing (54:04) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership (57:24) - - Event Planning (59:19) - - SaaStr: Connecting Founders and Revenue Professionals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    1h 1m

  5. 2024-12-30

    #206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

    This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies. Kyle covers: Why developing a provocative point of view is critical to differentiate your brandHow to build a content flywheel that aligns operations, drives consistency, and improves velocity.Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.Timestamps (00:00) - - Intro to Kyle (06:03) - - Content is strategy, but most companies have bad content (07:14) - - Force a choice, not a comparison (10:16) - - Book recommendations for thinking about your company differently (13:11) - - Identifying core problems and target audience (16:30) - - What is GTM Bloat? (20:34) - - Beat the friction out of your process (22:38) - - How to create a demand flywheel (29:11) - - Non-negotiable content types (30:34) - - Real thoughts from real subject matter experts (35:18) - - Harness the power of the internet (37:11) - - Always-on ways to capture the demand you create (40:29) - - Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    54 min

  6. 2024-12-26

    #205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

    Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one. Timestamps (00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave. (07:55) - - The Emotional Impact of Parental Leave. (10:31) - - Navigating Career Paths in Marketing. (14:01) - - SparkToro's Audience Research Tool and Growth Strategy. (16:22) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events. (21:02) - - Rethinking the pursuit of status in business. (24:01) - - Contemplating financial gains and their true value. (26:52) - - Prioritizing time over extra income for happiness. (33:08) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five. (35:43) - - The challenges and potential rewards of solopreneurship. (37:58) - - Navigating Hiring and Trust in a Small Team (41:47) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact. (44:48) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics. (46:50) - - The challenge of balancing marketing strategies. (52:07) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content. (54:14) - - Embedding Webinar Links in Blog Posts for Engagement (56:35) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    51 min

  7. 2024-12-23

    #204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

    In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025. Dave and the team cover: 2024 stats: How treating community as a product drove nearly 80% growth this yearThe hottest content topics in B2B marketing in 2024What's ahead for the Exit Five community in 2025Timestamps (00:00) - - Intro to the Exit Five Team (11:48) - - Exit Five’s Year in Review (13:46) - - Community Growth Stats (17:40) - - Exit Five Content Strategy (19:44) - - Community Awards (26:56) - - Gameshow with Ding Zheng (44:41) - - What’s in store for 2025 (51:53) - - Closing remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  8. 2024-12-19

    #203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

    In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation. Dave and Gurdeep cover: The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack’s team structure and how they plan for growthTimestamps (00:00) - - Intro to Gurdeep (07:33) - - Brand and Audience Marketing (08:45) - - How the Role of Demand Gen is Changing (12:55) - - Brand and Reputation > Lead Generation (17:45) - - How Contentstack is Doing Demand Gen (20:23) - - How to Create Urgency to Win Sales Deals (22:04) - - Making a Good Offer in B2B Marketing (23:20) - - Why Being Bold and Taking Risks is Important in Marketing (29:45) - - Selling Your Vision to Leadership (32:26) - - How Contentstack Has Over 10,000 Global ICP Accounts (37:09) - - Team Structure at Contentstack (42:07) - - Running Marketing and Operating a High-Performing Team (44:23) - - Setting Effective Annual Plans (46:38) - - AI’s Role in Marketing (50:12) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership ***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit. That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow. Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss. Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    54 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.

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