46. David Allison On Using Valuegraphics Database To Boost Your Marketing ROI by 8x

Imagine taking the guesswork and intuition out of identifying your target audience and replacing it with data analysis and science. You can make better and smarter decisions when it comes to designing your product, service, or your brand all while reducing risk and boosting your ROI. David Allison, founder of The Valuegraphics Database, is a consumer behavior expert and a leading advocate for eliminating demographic stereotypes. With over 600,000 surveys around the world, his innovative consumer research company provides B2B buyer personas and B2C consumer profiles. And by using this data to target your audience, you can boost your marketing ROI by as much as 8x. David is revolutionizing the marketing approach for organizations using a map of what everyone cares about - 56 core human values such as belonging, money, and personal growth. The understanding of a customer's value system will fundamentally build a data-driven marketing strategy, optimize customer journeys, improve engagements to encourage your customer to take action, and increase your market share. "We must use our shared human values to guide us. For better marketing and a better world," says Allison.