Are You Capturing The Demand for Your Business That Already Exists?

In this episode of The Racki & Symes Podcast, hosts Matt and Racki delve into the world of marketing. Racki discusses his thoughts on demand generation versus capturing existing demand, while Matt seeks advice on where to focus his marketing efforts for his coffee company and consultancy. The hosts also touch on the concept of first touch attribution and emphasize the importance of choosing the best marketing approach for one's specific audience and company needs, rather than blindly following industry trends. Tune in to gain valuable insights on effective marketing strategies.