This is the story of a truck and the story of a country. The Ford Bronco is one of the most beloved brands in American automotive history. But when the last one rolled off the assembly line in Wayne, Michigan on June 12th, 1996, it was the end of the brand, and the start of a lot of questions.
Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back.
This 8-part serial is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of the post-war boom, to the most watched police chase in American television history and this year’s rebirth of the Bronco.
1 - The American Dream – 1965 to 1969
The Bronco was created to be a truck you can take off-roading in the morning and drive to the opera in at night. It was a hybrid of rugged freedom, and practical quality. But getting it from a design sketch book to a dealership lot, took sacrifice and bravery.
What does the Bronco tell us about 1966, the year it was officially released?
2 - Cracks in the Pavement – 1967 to 1978
In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to happen, even though there’s no obvious sign of it. For the Ford Bronco, that’s 1967.
Are these just bumps in the road? Or is this the beginning of the end?
3 - Going Downhill – 1979 to 1994
In the 1990’s the Bronco hit the national headlines for two completely different but equally horrific reasons: The Bronco II rollover controversy, and the OJ Simpson highway chase.
Which of those was the lethal blow that killed the Bronco Brand?
4 - End of the Road – 1994 to 1996
The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever, we take you inside Ford to discover what was happening that night: Inside a Ford factory, Inside the Ford Call Center, and inside the Chairman’s office.
Did OJ kill the Bronco?
5 - Driving in the Dark – 1996 to 2004
Almost as soon as the last Bronco rolls off the line, people begin scheming for it to return. From fans in the hills of East Tennessee, to renegade employees within Ford, we follow the desperate attempts to revive the brand.
If you love something enough can you bring it back to life?
6 - Stuck in the Mud – 2004 to 2009
It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a new off-road vehicle. It’s affordable, rugged, and stylish.
Will Millennials buy a Bronco?
A gift for Bronco’s fans
I never listen anything like that before. I really appreciate who helps to bring back bronco back for new generation.
Entertaining and informative podcast. I love Broncos and I am learning lots of things I previously didn’t know. I highly recommend it to any Bronco lover.
Donut Media sent me to this love it so far