57 episodes
Content, Briefly Superpath
-
- Business
-
-
5.0 • 2 Ratings
-
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.
-
Wistia: Sam Balter on video content marketing strategies for brand building
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.
************************
Timestamps:
00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing has changed post-pandemic. 13:09 How customer expectations have influenced video marketing.17:23 Video content creation and organization strategies.23:49 Benefits of video for content marketers.31:29 Text vs. Video: Which is of higher priority for Wistia?36:56 How Wistia’s state of video report works.38:42 Maintaining brand consistency: marketing by committee vs autonomy.44:01 Cons of the traditional assembly line model of content creation.46:25 Thinking about video production like creators. 47:57 The rise of 10x content marketers.50:16 Learn more about Sam Balter and Wistia and get in touch.51:09 Outro
************************
Useful Links:
Website: http://www.wistia.com/
Sam on LinkedIn: https://www.linkedin.com/in/sambalter/
Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel. -
Some Good Content: John Bonini on building a great content brand
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.
************************
Timestamps:
00:00 Intro01:28 The origin of the Louder Than Words podcast.
03:48 Building a personal brand on the side.
06:59 John’s background.
15:15 Learnings from leading marketing at Databox.
22:27 How Some Good Content Company came about.
25:32 Knowledge sharing and consulting.
27:30 How industry changes affect companies’ content programs.
31:46 Does the Content Brand framework change?
34:37 Coaching vs execution.
37:46 Learn more about John and Some Good Company and get in touch.
40:05 Outro
************************
Useful Links:
Website: https://somegoodcontent.com
John on LinkedIn: https://www.linkedin.com/in/jbonini/
John on Twitter: https://twitter.com/bonini84
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel. -
Ten Speed: Ryan Sargent's system for content at scale
In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more.
This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).
************************
Timestamps:
00:00 Intro
02:27 Who is Ryan Sargent?
02:52 Ryan’s background.
04:02 What is Ten Speed?
06:38 In-house vs. agency experience.
10:03 Ryan's reflections on changes in content marketing.
13:21 Strategic partnerships with agencies.
15:30 Content reporting and recommendations.
17:10 Numbers vs. narrative in content reporting.
19:31 Redefining content marketing.
21:37 Enhancing content quality through strategic briefing.
25:35 Tools for building a content system.
28:47 Tips for being a good content agency customer.
32:00 What to expect from Ryan and Ten Speed.
34:25 Learn more about Ryan and Ten Speed and get in touch.
35:22 Outro
************************
Useful Links:
Ten Speed Website: https://www.tenspeed.io/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel. -
An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.
************************
Timestamps:
00:00 Intro
01:44 Launch of the ‘Create Once, Distribute Forever’ book.
02:45 Why did Ross write a book now?
04:17 Focused on story distribution.
05:36 Blurred lines between content marketing for B2B and B2C.
07:18 Befenits of communities.
14:07 Constraints on content distribution.
19:03 Understanding the fundamentals of content marketing.
23:51 Meta process of writing a book.
32:21 Learn more about Ross and Foundation and get in touch.
33:38 Outro
************************
Useful Links:
Foundation Website: https://foundationinc.co/
Ross Book: https://rosssimmonds.com/book/
Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Ross on Twitter: https://twitter.com/TheCoolestCool
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel. -
Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom
In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
************************
Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building different ‘muscles’ on side projects.
12:59 Build in public.
15:04 Overview of Dock’s content initiatives.
17:37 Dock’s podcast and its role in Dock’s content strategy.
21:10 Building a content library.
24:23 ‘Permissionless Co-Marketing’.
25:29 Automating the podcast production.
27:11 Is building a podcast worth it?
29:12 The skillset of content marketers is changing.
32:50 Content team structure at Dock.
33:47 Synergy between different departments.
37:29 Changes to the content strategy based on working with sales.
40:45 PLG sales motion at Dock.
42:09 Learn more about Eric and Dock and get in touch.
43:28 Outro
************************
Useful Links:
Website: https://dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel. -
Minuttia: George Chasiotis on the content recession. Is it finally over?
In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.
This episode is brought to you by our friends at Minuttia.
************************
Timestamps:
00:00 Intro
03:35 Who is George Chasiotis?
03:52 Insights on the content marketing recession.
08:47 What is Minuttia?
10:22 Introducing GrowthWaves, a B2B growth newsletter.
12:48 Launching a diversified set of services.14:34 Adapting team skill sets for evolving content marketing.18:08 The evolution of GrowthWaves as a media company.20:04 Changes happening in the content marketing industry.24:12 Redefining content roles.28:48 Benefits of outsourcing.31:53 The role of reporting content marketing impact. 41:22 Learn more about George and Minuttia and get in touch.42:15 Outro
************************
Useful Links:
Minuttia Website: https://minuttia.com
GrowthWaves: https://growthwaves.com
George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency
************************
Previous Episodes:
► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y
► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI
► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Customer Reviews
From Amateur to Afficionado
I stumbled into content marketing headfirst.
Jimmy happened to (unknowingly) catch me.
Luckily, I was able to tread water well enough to survive the first few years; however, it wasn’t until I made a concerted effort to seek out support and resources that I really started to motor.
The first Slack community I found for content marketers was Superpath - as it turns out, it’s still the best one I’m a part of, 10 communities later.
Through Superpath, I found Jimmy. Through Jimmy, I found Content, Briefly. This podcast is now my preferred flotation device, my first choice as a run companion, and my favourite way to absorb content marketing advice.
Hang out, listen to the pros, and impress your team with the knowledge. I promise, it’s a good idea!
Incredibly insightful pod!
So many content podcasts repeat the same abstract, high-level advice. Content, Briefly has done an awesome job at digging into the actual day-to-day challenges of working in content. Awesome job, Jimmy!
Also, the episode with Eric from Dock is the best one 😘
Top Podcasts In Business