Content Kettle (eCommerce Special)

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Content Kettle (eCommerce Special)

Starting an online store may have gotten easy. But promoting your brand, reaching the right consumers and turning visits or queries into sales, is still overwhelming. In this podcast, hear from Founders and marketers of brands big and small, that made their mark in the market with strategies that came straight from experience and were driven by their passion. Skip the to-do articles on the internet and learn from the actual doers.

  1. 2023-07-15

    How an Indian Jewelry Brand Gained Customer's Trust with Quality Content | Richa Sheth - Founder, Bliss Diamonds

    Bliss Diamond is a jewelry brand that celebrates exquisite craftsmanship and one-of-a-kind designs. This remarkable brand emerged from the founder's deep-rooted passion for design and the desire to create something truly special. In the early days, the founder immersed herself in the realm of local goldsmiths, learning invaluable insights about design styles and understanding the customers' needs. With this knowledge, Bliss Diamond offers unique pieces that capture hearts and inspire admiration. Harnessing the power of Instagram, Bliss Diamond strategically utilizes this popular platform as their primary marketing channel. With a focus on attracting more sales, they curate compelling content that captivates and entices their audience. Despite operating on a modest marketing budget, they prioritize quality and strive to create content that leaves a lasting impression. Join us as we delve deeper into the growth story of Bliss Diamond. Tune into our conversation to gain complete insights.

    24 min

  2. 2023-07-08

    How an eCommerce Marketplace is Helping Small DTC Brands Grow with Their Platform | Ishita Sawant - Founder, Meolaa

    Meaolaa is a dynamic marketplace that helps small direct-to-consumer (DTC) brands. With a steadfast commitment to purpose and curated experiences, Meaolaa has created a platform tailored for the next generation of conscious consumers. Their impressive roster boasts over 750 brands across six verticals, all sharing a common vision of fostering a community of purpose-driven, contemporary brands. What distinguishes Meaolaa is its unwavering dedication to helping brands stand out in their marketplace. They go the extra mile by promoting their customers' products in unique and innovative ways, enabling them to effectively market their offerings and make an impact. Embracing the power of Instagram marketing, they have harnessed its potential to benefit both their platform and the brands they support. Their expertise in leveraging this popular social media platform has proven instrumental in driving success and amplifying brand visibility. Discover the key insights and why partnering with platforms like Meaolaa can unlock new opportunities for growth. Tune in to our podcast and unravel the secrets of successful marketplace strategies.

    24 min

  3. 2023-07-01

    How a Botanical Lifestyle Brand Focused on Aesthetic Content to Attract More Customers | Supriya R - Founder, Leafy Affair

    Leafy Affair is India's top botanical lifestyle brand that celebrates nature's serene beauty. With an unwavering dedication to precision and craftsmanship, Leafy Affair searches far and wide for a diverse selection of flowers, seeds, and botanicals. These precious treasures are transformed with meticulous care into stunning designs, creating exquisite keepsakes that captivate people of all ages and genders. What began as a simple curiosity in 2016 has blossomed into a thriving business for the founder of Leafy Affair. Driven by a deep passion for botanicals, she embarked on an incredible journey to bring the elegance of nature into the lives of others. At the heart of their marketing strategy lies the power of content. Leafy Affair puts significant effort into crafting valuable posts that resonate with their audience. The founder understands the importance of aesthetics and ensures that every piece of content is imaginative and relatable. Starting with personally captured photographs, she has successfully nurtured a team that shares the brand's unique aesthetic vision. The brand reached new heights after an exciting appearance on Shark Tank India. Viral content featuring the esteemed guests of the show propelled Leafy Affair's business to new horizons, captivating an even wider audience. Leafy Affair's philosophy revolves around the essence of quality content, regardless of follower count. They firmly believe that genuine efforts to create something beautiful will yield long-term rewards, fostering a loyal and appreciative community. Tune in to our podcast episode to delve deeper into the enchanting world of Leafy Affair and hear their inspiring story firsthand.

    31 min

  4. 2023-06-24

    How a Women Haircare Brand Utilizes Marketing Funnel to Make More Sales | Anshita Mehrotra - Founder, Fix My Curls

    Fix My Curls is the go-to haircare brand for women with curly hair. They’re more than just products – a community of curly heads coming together to share their hair journeys and support one another. The brand was born out of the founder's personal struggle to find suitable haircare solutions for her own curly hair. Realizing that many women faced the same challenge, she created a brand to meet their unique needs and empower them in their haircare routines. Fix My Curls found success by leveraging Facebook communities where women actively sought out haircare products. Their marketing strategy revolves around creating valuable content at every stage of the marketing process. They target specific audiences and provide educational content to engage with their community and establish themselves as trusted experts. To reach a wider audience and boost sales, Fix My Curls embraced influencer marketing and user-generated content on Instagram. They connect with a larger audience and build trust by showcasing real results and customer testimonials. They also closely monitor industry trends and competitors, always looking for ways to add their own twist and enhance the customer experience. During our podcast conversation, we dove into the art of running ads tailored to different stages of the marketing journey. Tune in to listen to the entire conversation.

    45 min

  5. 2023-06-17

    How a Gifting Solution Brand Leverages Gifts with Purchase Campaigns for Marketing | Gunjan Malhotra - Founder, Lemonade

    Lemonade is India's top destination for personalized gifting solutions. Created with a vision to bridge the gap between extravagant and budget-friendly gifts, they have captured the hearts of countless individuals with their unique and thoughtful offerings.At the heart of Lemonade's marketing strategy is the founder, who possesses a natural talent for photography. Their content is meticulously curated to exude an aesthetic appeal, captivating their target audience and leaving a lasting impression.Content marketing and paid advertising have played pivotal roles in Lemonade's quest to attract more customers. However, it's their ingenious "gift with purchase" campaigns that have truly propelled their success. With every purchase, customers are treated to a delightful gift, and as the average order value increases, the value of the gift proportionally escalates. Additionally, strategic collaborations with other brands have provided a compelling reason to share their remarkable products with an even wider audience.If you're eager to gain deeper insights into Lemonade's remarkable marketing strategy, join us as we delve into an enlightening conversation on our podcast.

    36 min

  6. 2023-06-08

    How a Planners Brand Harnesses the Ramadan Season for Increased Sales | Fathima Hudhabedi - Founder, Artificient

    Artificient is a brand committed to crafting invaluable planners for Ramadan. What began as a passion for the founder, driven by a desire to organize and optimize her life, has blossomed into a thriving venture. Starting with her college friends, who quickly became fans of her meticulously designed planners, Artificient found its humble beginnings on Instagram. Distinct from other planners in the market, these specialized creations cater specifically to the sacred occasion of Ramadan, captivating customers with their unique features and unparalleled usefulness. At the core of Artificient's marketing strategy lies the creation of engaging reels that revolve around the art of planning and self-organization. These captivating visual snippets offer invaluable insights and tips for a more fulfilling Ramadan experience. In this episode, we delve deeper into the journey of Artificient, gaining exclusive insights from the founder herself. Tune in now to listen to the complete episode.

    25 min

  7. 2023-06-03

    How an Indian Sustainable Food Brand Takes an Educational Approach to Marketing | Sairaj Dhond - Founder, Wakao

    Wakao is India's pioneering brand that creates products from the extraordinary superfood - Jackfruit. This Goa-based sustainable food brand is on a mission to positively impact the planet through their handpicked natural offerings. The visionary founder of Wakao recognized the unfortunate reality of jackfruits going to waste in India and saw the potential that could be unlocked. With a clear and educational branding approach, they embarked on a journey to introduce this unique product. To ensure customers enjoy their jackfruit creations, recipe cards were thoughtfully included, guaranteeing the perfect cooking experience and delighting their loyal customer base. Wakao has been actively engaged in pop-ups and collaborative efforts, connecting with diverse individuals. Their focus extends beyond the direct consumer market, reaching out to cafes and restaurants, and enriching the culinary landscape with the wonders of jackfruit. A significant turning point came when Wakao caught the attention of Shark Tank India. Since then, they have made rapid strides toward their goals, propelled by newfound exposure and opportunities. Listen to our episode as we dive into a fascinating conversation with the founder of Wakao, uncovering his inspiring journey and vision for a sustainable future.

    29 min

  8. 2023-05-27

    How an Indian Activewear Sells Their Products with the Right Influencer Marketing Strategy | Ujjawal Asthana - Founder, Zymrat

    Zymrat is an Indian activewear brand redefining the industry with cutting-edge products crafted from the finest fabrics, all at India-friendly prices. What sets Zymrat apart is its incredible community of athletes who go above and beyond, becoming true advocates of the brand. Their passion and dedication create a powerful bond that resonates with athletes and enthusiasts alike. In an era where the spotlight has shifted from celebrities to influencers, Zymrat recognizes this shift and has strategically prioritized influencers. By staying in tune with the latest trends on platforms like Instagram, they not only provide value but also foster a genuine connection with their audience. Zymrat's campaigns are driven by conversations with their influencers, enabling them to understand their daily challenges. By collecting valuable insights and thoughts, Zymrat curates experiences that resonate with individuals personally. Their story is both inspiring and captivating, showcasing their unwavering commitment to elevating the activewear experience. Tune in to our podcast episode to hear about their extraordinary journey.

    53 min
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About

Starting an online store may have gotten easy. But promoting your brand, reaching the right consumers and turning visits or queries into sales, is still overwhelming. In this podcast, hear from Founders and marketers of brands big and small, that made their mark in the market with strategies that came straight from experience and were driven by their passion. Skip the to-do articles on the internet and learn from the actual doers.

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