How a Planners Brand Harnesses the Ramadan Season for Increased Sales | Fathima Hudhabedi - Founder, Artificient

Artificient is a brand committed to crafting invaluable planners for Ramadan. What began as a passion for the founder, driven by a desire to organize and optimize her life, has blossomed into a thriving venture. Starting with her college friends, who quickly became fans of her meticulously designed planners, Artificient found its humble beginnings on Instagram.

Distinct from other planners in the market, these specialized creations cater specifically to the sacred occasion of Ramadan, captivating customers with their unique features and unparalleled usefulness.

At the core of Artificient's marketing strategy lies the creation of engaging reels that revolve around the art of planning and self-organization. These captivating visual snippets offer invaluable insights and tips for a more fulfilling Ramadan experience.

In this episode, we delve deeper into the journey of Artificient, gaining exclusive insights from the founder herself. Tune in now to listen to the complete episode.