Craft Brewery Financial Training Podcast Craft Brewery Financial Training Podcast

Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.Key TopicsLessons Bria...

In today's podcast we'll cover the key drivers of brewery profitability, and give you specific action steps to follow to improve the bottom line in your business. Key TopicsKey drivers of brewery profitsScorecards to measure and improve the bottom lineMost effective ways to cut costs, increase margins and grow salesHow to create a profit plan and profit routineResourcesLearn more about the brewery financial round tableWatch the video and get the financial templates: How to Drive Brewery Profi...

On today's podcast you'll hear about a new project from A-Bay Engineers called the Craft Brewing Community Dashboard.Many brewery owners and managers are looking for financial and operational benchmarking data, and this new dashboard could be just the thing.Jamie Schild, CEO and Jim Oilschlager, COO share details on the community dashboard, what it is, how it works, and how breweries can use this information to make data-driven decisions. Key TopicsHow to join the brewery community dashb...

Larry Chase is a certified Open Book Management Coach and teaches companies how to be financially transparent with all of their employees. In this podcast, Larry and I talk about brewery compensation and bonus plans. Larry shares what NOT to do, and best practices to follow if you are thinking about putting a bonus plan in place for managers or staff. Key TopicsTop reasons why bonus plans fail...and how to avoid themBonus plan best practicesHow to use mini-games to create 'early wins'Resource...

Today on the podcast we hear from Chris Overlay, CEO of Get Hoptimized, a craft beer marketing and advertising agency. Chris' company helps breweries and craft beer businesses grow with effective and affordable marketing services, from label designs, to social media ads, to strategizing world domination. Key TopicsHow much to spend on brewery marketingThe marketing metrics that matter for craft breweriesHow to use 'funnels' to bring more customers into your taproomResourcesConnect with Chris ...

Today on the podcast I'm joined by Jack Kessler and Steven Welborn from Ohanafy - the only brewery and wholesaler software platform built on SalesForce. If you're interested in growing beer sales (and learning about the financial aspects of the beer business) this podcast is for you.Key TopicsWhy it's crucial for beer producers to understand the financial intricacies of their business in today’s competitive marketInsights on how understanding financial metrics can directly impact the cash flo...