Design of AI: Improve how product teams leverage AI

Design of AI
Design of AI: Improve how product teams leverage AI

Interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more. Hosted by Arpy Dragffy Guerrero (Founder, PH1 Research) & Brittany Hobbs (VP Insights, Huge) To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

  1. 25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

    JAN 30

    25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

    Every product, design, and business decision we make is powered by insights. Will AI help all of us to make better strategic decisions? For two decades David Boyle has been working with the biggest brands in the world to deliver insights that inform global strategies. We discuss the future of insights & strategy in the era of AI. ➤ AI is transforming the speed and impact of research ➤ How we’re getting better answers and more informed strategies ➤ Orgs must foster a cultural shift to take advantage of AI ➤ AI can be confidently, persuasively wrong ➤ Experts will always be critical to evaluating AI outputs Please make sure to subscribe to our Substack to get the most important strategy, news, and training insights: ⁠https://designofai.substack.com/⁠  -------- David Boyle helps organisations grow by using AI and by finding hidden truths in their audience data. He's passionate about audience insight, business strategy and making work better, quicker and happier through the thoughtful application of language models like ChatGPT. David built the insight team that transformed EMI Music to put audiences at the heart of decisions. He went on to leadership roles at BBC, MasterClass and Harrods before founding Audience Strategies in 2019.  David is the lead author of the PROMPT series of books, which offer practical guides for using language models across different industries. Drawing on his background in analytics and strategy, he's become a leading voice in how organisations can harness AI's potential while avoiding its pitfalls. He sees language models as an "electric bike for the mind" - a powerful multiplier that still needs human steering. Having worked with dozens of the world's leading companies, David brings a grounded perspective on AI adoption. He advocates for a balanced approach: language models can achieve about 70% of traditional research quality in a fraction of the time and cost, but outputs should always be verified. His "4P's" framework emphasises that effective AI use requires preparation, process, and proficiency - not just prompts. Follow him: https://www.linkedin.com/in/beglen/ --------- Thank you for listening to the Design of AI podcast.  Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/  Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/

    53 min
  2. 24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

    JAN 22

    24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

    We’re two years into the GenAI era and there’s still plenty of uncertainty about how to best leverage AI to improve existing products. Ioana Teleanu will walk through her advice to designers and product teams looking to improve existing products. She was the lead designer, AI at Miro and runs the AI Goodies newsletter. This is episode 24 and we’re discussing how to leverage AI to improve the UX of existing products ➤ Challenges and opportunities for designers ➤ Focus on solving real problems with AI solutions ➤ Understanding intent is crucial for effective AI ➤ The risk of ruining a good product by forcing AI on users ➤ Deciding where and how to start leveraging AI in your product Ioana Teleanu is the founder of AI-R Studio, a boutique design agency specializing in AI design. In the past, she shaped the experience of Miro AI as their Lead Product Designer for AI and UiPath’s Clipboard AI, which was granted Time Magazine's 'Best Invention of 2023' award.  She's the creator and instructor of one of the most successful courses on AI for Designers. She also helps designers navigate the transformation of the AI x Design space on her social channels UX Goodies, as well as through the AI Goodies newsletter. Add her on LinkedIn: https://linkedin.com/in/ioanateleanu/ Follow her newsletter & course: https://zaap.bio/uxgoodies ----------- This episode was sponsored by PH1, a research & strategy consultancy that has been working with Spotify, Microsoft, Dell, National Football League, Telus, and various educational, health, and public sector orgs to map the future of their organizations. PH1 specializes in researching, conceptualizing, aligning, and testing how to improve your products and service. https://ph1.ca ----------- Our mission is to improve how AI is leveraged. We interview leaders at the forefront of AI to unpack strategies and lessons for designers and product teams. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  --------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  https://www.linkedin.com/in/adragffy/  Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/ --------- Questions, pitches, or partnerships? info@designof.ai

    51 min
  3. 23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

    2024-12-03

    23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

    Healthcare is crucial. Yet healthcare systems in North America are falling behind. That’s why healthcare is constantly highlighted as the industry that will most benefit from AI. What can other industries learn from healthcare’s past and future implementations of AI? Our guest is Spencer Dorn, the Vice Chair and Professor of Medicine at the University of North Carolina. This is episode 23 and we’re exploring the challenges of implementing AI in complex industries: ➤ The successes and failures of AI in healthcare ➤ Adopting AI is very difficult & requires incentives ➤ Risk of AI inundating users with too much information ➤ Risk of undervaluing the importance of relationships ➤ Lessons for teams designing AI products in other industries ------------- Spencer Dorn, MD, MPH, MHA is Vice Chair and Professor of Medicine at the University of North Carolina. Drawing on his experiences as a practicing gastroenterologist, physician leader, clinical administrator, informatics physician, and academic, Spencer is particularly interested in how digital technologies are reshaping healthcare. He is a contributor to Forbes and one of LinkedIn’s Top Voices speaking on Healthcare + Innovation. https://www.linkedin.com/in/spencerdorn/ https://www.med.unc.edu/medicine/gi/people/spencer-d-dorn-md-mph-mha/ -------------- How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Find the survey link on our website http://designof.ai  It will also help inform what topics the podcast will cover in 2025. ----------- To get more AI strategy and career resources, subscribe on Substack: https://designofai.substack.com/  ----------- This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  https://www.linkedin.com/in/adragffy/  Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/ ----------- If you have comments, questions, or speaker/sponsor requests, email us info@designof.ai

    53 min
  4. 22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

    2024-11-20

    22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

    After our recent episodes about how AI will change design, we thought it was time to hear about how AI is changing business. Our guest is Lisa Weaver-Lambert, the author of The AI Value Playbook: How to make AI work in the real world. She interviewed the leaders of 35 businesses who were early adopters of AI to define where it delivers the most value and how they’ve had to shift their strategies. This is episode 22 and the author of The AI Value Playbook will be sharing: ➤ First-hand lessons from executives about how AI delivers value ➤ The characteristics of a successful or poor AI strategy ➤ Why some businesses and structures are better set up for success ➤ Challenges legacy orgs face incorporating AI and getting value ➤ The future of jobs in a world that will be changed by AI How much value are you getting from using GenAI? Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report. Complete the survey here: https://tally.so/r/3EBdOr It will also help inform what topics the podcast will cover in 2025. Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  Lisa is a published author on AI, specialising in advising private equity firms on due diligence and value creation. She serves on the Advisory Board of Lumenalta, a custom software development company. With experience in capital markets, working at Microsoft, and Accenture, she has a proven track record of partnering with businesses to develop operational improvement with data and AI strategies and drive value across various sectors. In addition, she has held executive line management positions working with some of the world’s best-known brands and served on various boards, earning her recognition as a leading woman in technology. Recognising the transformative potential of AI, Lisa’s mission is to equip non-technical leaders with the knowledge and confidence to leverage AI for their organisations. Her recent book, "The AI Value Playbook," provides an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. Follow her on LinkedIn https://www.linkedin.com/in/lisa-weaver-lambert-9568912/ Book overview:  The AI Value Playbook draws on conversations and case studies with leading practitioners who share their first-hand experiences successfully driving AI value and pathways for progress. The result is an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI. ➤ Understand machine learning and generative AI terminology, concepts, and the AI technology stack. ➤ Learn from diverse real-world case studies narrated by business leaders in their own voice.  ➤ Apply a value-driven approach to AI applications across multiple business sectors. Find the book on Amazon and other retailers: https://www.amazon.com/-/es/Lisa-Weaver-Lambert/dp/1835461751 This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  ⁠https://www.linkedin.com/in/adragffy/⁠  Brittany Hobbs (VP Insights, Huge)  ⁠https://www.linkedin.com/in/brittanyhobbs/⁠

    52 min
  5. 21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

    2024-11-07

    21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

    After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on product teams. 01:49 Meet Peter Merholtz: Design Expert 05:44 Scaling Design Teams: Challenges and Solutions 14:07 AI in Design: Opportunities and Concerns 24:16 Ethics and Future of AI in Design 34:59 Gen AI in Design: Non-Linear Experiences 38:58 Personalization and Regulation in AI 42:27 Challenges and Opportunities in AI-Driven Personalization 44:15 AI's Role in Organizational Design 47:51 The Future of Design Teams with AI 58:04 Collaboration and Identity in Design This is episode 21 and we’re having our most important conversation about design’s struggles: ➤ Scaling design teams & scaling their problems ➤ Designers and design leaders are overwhelmed➤ Importance of working in a culture that values learning ➤ AI's potential impact on design  ➤ Doubts about personalization & adaptive experiences ➤ What designers need to do to succeed Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks. He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente. He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership. Oh, and, yeah, he coined the word “blog.” Follow him on LinkedIn https://www.linkedin.com/in/petermerholz/ And contact him via his website https://www.petermerholz.com/ Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  https://www.linkedin.com/in/adragffy/  Brittany Hobbs (VP Insights, Huge)  https://www.linkedin.com/in/brittanyhobbs/

    1h 3m
  6. 20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

    2024-10-23

    20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

    What’s the future of design? After seeing creative technologist, Phillip Maggs, present at Figma’s Config conference, we had to interview him. We’ll discuss industry-disrupting design automations & how they will empower human decision making. In episode 20 we answer the questions that have been worrying designers and products teams: ➤ Which types of design will be automated ➤ Design systems & brand guidelines as LLMs ➤ How brands will use GenAI to augment specific workflows ➤ Which skills, mindsets, expertise will protect your job ➤ The best way to leverage GenAI as a force of good ➤ The importance of becoming a creative technologist Phillip Maggs leads generative AI excellence—empowering Superside and its customers in harnessing potential of AI. Built, tested and developed Superside's AI service offerings with 500+ projects and counting, many of which are to augment the creative teams at the biggest brands in the world. He’s worked with Netflix, Google, IBM and Rolls Royce, plus is an award-winning strategic consultant and special effects company co-founder. Follow him on LinkedIn https://www.linkedin.com/in/philmaggs/  Watch his Figma presentation https://www.youtube.com/watch?v=C06uyfRzAYk    Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries. If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews. To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/  This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)  https://www.linkedin.com/in/adragffy/

    1h 2m
  7. 19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

    2024-10-09

    19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

    Sentient Design is the already-happening future of intelligent interfaces. Josh Clark & Veronika Kindred are here to discuss their upcoming book & vision of AI-powered experiences. In episode 19 the authors of the upcoming book, Sentient Design, tackle the biggest topics impacting product teams: ➤ The types of intelligent experiences that generative AI enables ➤ Moving beyond the chatbot: Where AI products go next ➤ Role of designers in shaping the next generation of digital products ➤ Type of relationship GenZ & Gen Alpha will have with AI ➤ Whether this is a period of optimism or skepticism Josh Clark is the principal of Big Medium, a digital agency that helps complex organizations design for what’s next.  Josh coined the term 'Sentient Design' to describe the already-here future of intelligent interfaces—AI-mediated experiences that seem almost self-aware in their response to user needs. Sentient Design describes the form of this new experience, as well as a framework and philosophy for applying it. Josh co-authored the book with Veronika Kindred, forthcoming book from Rosenfeld Media. Josh is also author of several other books, including Designing for Touch (A Book Apart) and Tapworthy: Designing Great iPhone Apps (O’Reilly).  Veronika is the co-author of Sentient Design with Josh Clark  Veronika Kindred is a designer and researcher at digital agency Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. Veronika graduated with high honors from New York University with a major in Politics and a minor in Data Science—a useful combination for navigating both organizational and technical design challenges.  Subscribe and follow the Design of AI podcast for interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more. And remember to subscribe to our newsletter for additional resources https://designofai.substack.com/  This episode was hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Feel free to contact us on LinkedIn with any questions

    1h 8m
  8. 18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)

    2024-09-25

    18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)

    We’re exploring the intersection of video games, emerging technologies, and product team KPIs with Kristie J. Fisher, PhD, the Sr. Director of Global User Research, PlayStation Studios. In episode 18 we explore Kristie’s experience at Playstation, Google, and Xbox and dive into how teams can build more engaging AI product experiences: ➮ Similarities, differences, and key learnings of working in games and big tech ➮ How insights teams should be structured to ensure they’re delivering impact ➮ How to create immersive experiences by creating KPIs for joy and delight ➮ The benefits of AI to researchers and how AI is transforming games 03:11 Diving into Video Games and AI Research 04:35 The Overlooked Potential of Video Games in Tech 05:00 Challenges and Joys of Gaming Research 08:18 Pride in Leading PlayStation's Research Team 08:41 The Evolution of User Research in Gaming 17:22 The Importance of Live Testing in Gaming 25:12 Balancing Fun and Functionality in Tech Products 35:10 The Value of Integrated Insights in Organizations 36:36 The Future of AI in User Research 48:22 Conclusion: The Importance of Joy in Tech Products Kristie J. Fisher, PhD, has spent the last 15 years conducting user experience research and building and leading research teams across a variety of product domains, primarily in gaming. She currently leads the global PlayStation Studios User Research team. The mission of her team is to empower PlayStation's Studios to get to great faster by being vision-led and data informed. At Google she worked on Stadia, Gmail, and Ads and was a co-author of Google's People + AI Research Guidebook. Prior to Google she was at Xbox Research, collaborating with game producers and development teams to improve player experience on Xbox, Xbox Kinect, and Windows. A cognitive psychologist by training, her research interests center on gaming, human-computer interaction in the context of AI, and human learning and problem solving more broadly. As a leader she focuses on creating a culture of psychological safety and building systems to maximize the impact of research. Follow her on LinkedIn https://www.linkedin.com/in/kristie-j-fisher-phd-2216a764 The episode is hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app. Take part in the conversations about AI https://www.linkedin.com/company/designofai/ And subscribe to our newsletter for additional resources https://designofai.substack.com/

    49 min
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Interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more. Hosted by Arpy Dragffy Guerrero (Founder, PH1 Research) & Brittany Hobbs (VP Insights, Huge) To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

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