132 episodes
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GURU Media Hub
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- Business
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5.0 • 21 Ratings
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
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Ep. 127- MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop
In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't d...
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Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed!
In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.=================================================================Best Moments:(04:48) The importance of personalization in marketing TODAY and how it has changed(08:51) Brands nee...
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Ep. 125 - 300% Increase in LINKEDIN Comments? Anne Hathaway Movie - Good or Bad? I Ask Us ANYTHING
In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.=================================================================Best Moments:(01:02) Tips for increasing engagement on LinkedIn(02:26) Increase engagement on LinkedIn posts(04:59) Jenny from Toronto's ridiculous question(06:07) Weekend Recap: Movies, TV shows, and Real Housewi...
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SPECIAL LIMITED SERIES: ===> THIS WORKS! NEW Email Marketing Subject Line Tips! === | BATHROOM Break #5 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.=================================================================Best Moments:(00:57) Using targeting and personalization in subject lines to speak directly to your audience(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"(04:16) Using brackets at the start of subject lines to make it stand out(05:...
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Ep. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s Scoop
In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform be...
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Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]
In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.===============================================================...
Customer Reviews
Very good
Information helpful, useful
Lots of great insights
And actionable tidbits. Great format too.
Nailed it!
Short, sweet, and informative. What more could a marketer ask for!
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