Eye Own a Business

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Eye Own a Business

Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net

  1. 1 DAY AGO

    But I Don’t Sell - Ethical Strategies for Boosting Sales in Eyecare

    In this episode, Dr. Steve Vargo addresses the topic of selling within the eyecare industry. He emphasizes the need to reconceptualize selling not as a pushy tactic, but as an extension of patient care. Drawing from his book, 'But I Don’t Sell,' Dr. Vargo discusses the importance of understanding patient needs, emotional drivers behind decision-making, the 'trust gap,' and strategies to overcome common objections. He offers actionable tips like asking better questions, clearly communicating value, and creating a sense of urgency to enhance patient outcomes and practice revenue. The episode aims to reduce the stigma around selling and help eye care professionals provide better, more ethical care.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube   Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

    18 min

  2. JAN 7

    Starting Small, Growing Big: Dr. Davison’s Blueprint for Dry Eye Success

    In this insightful episode, Dr. Steve Vargo interviews Dr. Janelle Davison, a leader in dry eye therapy and owner of Brilliant Eyes Vision Center and Premier Dry Eye Spa. Dr. Davison offers advice for ODs looking to grow their dry eye services, starting with simple steps and gradually advancing their offerings. The episode underscores the significance of combining innovation with tradition to achieve lasting success in dry eye management and patient satisfaction.   Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube   Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

    33 min

  3. 2024-12-17

    Staff Conflict is Inevitable: How to Embrace it and Manage it Effectively

    In this episode of Eye Own a Business, host Steve Vargo dives into the often-dreaded topic of workplace conflict, reframing it as an opportunity for growth rather than a threat to harmony. Drawing from personal experiences, leadership workshops, and compelling research, Steve explains why conflict is a natural and even beneficial part of team dynamics—when managed effectively. Follow us on Instagram at https://www.instagram.com/idoc_net/ Follow us on Facebook https://www.facebook.com/IDOC.OptometricAlliance Follow us on LinkedIn https://www.linkedin.com/company/idoc   Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty

    13 min

  4. 2024-12-10

    Could Your Patient’s Headache Journey End with You?

    In this episode, Dr. Vargo converses with Dr. Amanda Nanasy, an expert in neuro-optometric rehab in South Florida. They delve into the potential for optometrists to treat patients with headaches more effectively, challenging common assumptions and exploring practice-building opportunities. Dr. Nanasy shares her methods for diagnosing and treating headaches, the role of Neurolens technology, and the importance of patient and provider education. Additionally, she provides insights into managing referrals and co-managing with other healthcare providers to enhance patient outcomes.    Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube   Interested in an optometry specialty? Join our community FB group! https://www.facebook.com/groups/idocspecialty

    44 min

  5. 2024-12-03

    Why One-on-One Meetings Are the Key to Thriving Teams

    In this episode, Dr. Steve Vargo discusses the transformative power of one-on-one meetings with Dr. Steven Rogelberg. Dr. Rogelberg, an organizational psychologist and author of acclaimed books on meetings, explains how effective one-on-one meetings can improve team culture, boost productivity, and enhance employee retention. They dive into why bad meetings fail, the benefits of one-on-one meetings over team meetings, and how leaders can structure these interactions for maximum impact.     Watch Episodes on YouTube at Eye Own a Business - YouTube Follow us on Instagram at https://www.instagram.com/eyeownabusiness/  Facebook https://www.facebook.com/IDOC.OptometricAlliance   LinkedIn https://www.linkedin.com/company/idoc     Interested in an optometry specialty? Join our community FB group https://www.facebook.com/groups/idocspecialty

    27 min

  6. 2024-11-12

    Precise and Personalized: Customizing Patient Care with New Technology

    In this episode, industry experts Dr. Jessilin Quint and Dr. Janelle Davison share their insights on integrating new technologies in optometry practices. They discuss the impact of innovation on patient care, particularly through the lens of dry eye treatments and the new Precision7 contact lenses. The conversation covers strategies for convincing both staff and patients to adopt new technologies, emphasizing patient comfort, innovative treatment plans, and the importance of clear communication. The episode also touches on the benefits of the new Precision7 lenses, including its intuitive one-week disposable schedule, sustained comfort, and blue light filtering technology.    WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market

    43 min

  7. 2024-10-29

    How to Respond When Parents Say, ‘Not Interested’

    In this episode, Dr. Steve Vargo and Dr. Justin Kwan from CooperVision discuss how optometrists can effectively respond when parents say "not interested" to myopia management recommendations. They share insights gathered from a recent workshop with over 60 doctors and explore strategies to handle patient objections with empathy and clarity.     WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market

    34 min

  8. 2024-10-15

    From One Location to Six: Dr. Garrett Whitmore’s Secrets to Practice Growth

    In this episode, Dr. Steve Vargo interviews Dr. Garrett Whitmore, a successful optometry practice owner who expanded from one to six locations, doubling revenue multiple times. Dr. Whitmore shares insights into the challenges of scaling a practice, emphasizing the importance of leadership, systems, culture, and marketing. He discusses the role of strategic planning and communication, offers strategies for maintaining consistency across multiple locations, and highlights the benefits of utilizing third-party services. The conversation also touches on effective partnership communication and the impact of structured marketing strategies on practice growth.  WATCH EPISODES ON YOUTUBE Resources for Independent Optometrist! Follow Us on Instagram - EyeOwnABusiness If you are interested in more ways to help your business IDOC has great resources! 2023 Optometry Benchmarks Report Download How is Your Website Really Performing? Free Website Audit Case Study: See The Strategies Needed to Say Relevant in The Market

    56 min
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About

Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net

Information

  • Creator
    IDOC
  • Years Active
    2022 - 2025
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © Copyright 2022 All rights reserved.
  • Show Website
    Eye Own a Business

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