In this episode of Creatives Grab Coffee, we sit down with Jason Weitz from Left Mind Media, who dives into his journey from early film experiments to founding a company focused on social media video content. Jason shares how his passion for video evolved from high school projects to producing professional content that blends technical precision with creativity. He discusses the inception of Left Mind Media, a company that specializes in creating high-volume, batch content solutions for clients needing consistent social media presence.
Chapters:
00:00 - Introduction and Guest Introduction
02:18 - Background and Founding of Left Mind Media
03:07 - Early Career Journey and Inspiration from Film
04:28 - Transition from Film School Aspirations to Video Production
06:01 - First Freelance Projects and Building a Wedding Video Company
09:29 - Learning Video Production through Challenges in Early Projects
12:18 - Evolution of Editing Tools and Learning through Experience
13:00 - Social Media Content Strategy and 365-Day Content Creation
14:48 - Idea Generation and Challenges with Batch Content Creation
17:39 - Overcoming Client Fatigue in Multi-Day Shoots
20:16 - Shooting and Editing Process for Short-Form Content
22:58 - Tailoring Content for Different Platforms and Audience Engagement
25:37 - Importance of Client Fit and Ideal Business Profiles
28:21 - Challenges of Organic Social Growth vs. Paid Reach
32:05 - Expanding Service Offerings Beyond Social Content
35:28 - Lessons from Testing Content Strategy on Personal Social Media
38:40 - Practical Tools for Automated Posting and Scaling Content
42:00 - Fine-Tuning Posting Schedules and Content Management
46:03 - Navigating Facebook Ads and Platform Compliance Issues
50:14 - Wrap-Up and Final Thoughts
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Information
- Show
- FrequencyUpdated Weekly
- PublishedOctober 29, 2024 at 5:50 p.m. UTC
- Length53 min
- Season4
- Episode74
- RatingClean