Creatives Grab Coffee

Creatives Grab Coffee
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
Creatives Grab Coffee

Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com

  1. DEC 11

    Adapting to Change (ft. Bouche Media) | Creatives Grab Coffee 78

    In episode 78 of Creatives Grab Coffee, Dario, Kyrill, and Nicholas Coombes from Bouche Media dive into the evolving landscape of video production. From the challenges of maintaining relevance in a saturated market to adapting to new tools like AI and addressing shifting client expectations, they discuss how video professionals can navigate a rapidly changing industry. The conversation touches on the role of freelancers, the impact of the pandemic on business models, and the growing importance of internal and external video content. Packed with insights and candid anecdotes, this episode offers valuable lessons for both seasoned professionals and newcomers to the industry. Timestamps: 00:00 Introduction to Creatives Grab Coffee 01:00 Challenges of updating company websites 03:30 Are showreels really for clients or other production companies? 06:00 Nick shares his journey with Boosh Media 09:00 Transitioning from freelancing to starting a company 13:00 The impact of the COVID-19 pandemic on video production businesses 19:00 How this podcast helped Dario and Kyrill overcome business plateaus 23:00 Current trends in video production and client expectations 28:00 AI in video production: Opportunity or threat? 31:00 Navigating client technical issues in virtual productions 33:00 Corporate restrictions on AI tools like ChatGPT 35:00 Deepfake technology and its implications 39:00 Working with sports teams and sponsors in video production 44:00 The role of freelancers in the video production industry 50:00 London’s competitive video production market 53:00 Final thoughts on adapting and thriving in a changing industry SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 17m

  2. DEC 5

    Balancing Creativity and Business Growth (ft. Tripwire Media) | Creatives Grab Coffee 77

    In Episode 77 of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov welcome Doug Darling of Tripwire Media for an insightful discussion on balancing creativity and business growth. Doug shares how his company navigated post-COVID challenges, emphasizing the importance of lean operations, effective team management, and leveraging tools like productive.io. He also discusses his passion for storytelling, public speaking, and personal development, including his recent ventures into stand-up comedy and preparation for the Global Speakers Academy. Packed with actionable advice, this episode is a must-listen for video production professionals looking to scale their businesses while staying true to their creative roots. Timestamps 0:00 - Introduction and Sponsors 2:19 - Doug Darling Returns to the Podcast 3:27 - Post-COVID Challenges for Video Production Companies 5:28 - Managing Team Size and Freelance Networks 10:12 - Adopting Lean Business Operations 15:41 - Sales Strategies: Outbound vs. Inbound Growth 20:13 - Delegating Responsibilities and Scaling a Business 24:53 - Founder Dependency and Building Team Autonomy 28:29 - Efficient Project Management Tools: Productive.io vs. Asana 39:40 - Doug’s Public Speaking and Storytelling Journey 46:29 - Stand-Up Comedy and Preparing for the Global Speakers Academy 53:58 - Personal Growth, Business Development, and Staying Motivated SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 22m

  3. NOV 28

    Building a Dual-Focused Video Production Company | Creatives Grab Coffee 76

    In this episode of Creatives Grab Coffee, we sit down with Rob Kaczmark, founder of Spirit Juice and Behold, two video production companies that serve distinct niches. Spirit Juice specializes in faith-based content, while Behold caters to commercial clients. Rob shares his journey of identifying these unique markets, the challenges of running a dual-brand company, and how his team grew to 25+ members. Timestamps: 00:00 - Introduction and Meet Rob Kaczmark 02:18 - Spirit Juice and Behold: A Dual-Focused Company 03:00 - Why Separating Faith-Based and Commercial Clients Works 04:00 - Rob’s Faith Journey and Starting Spirit Juice 06:40 - Overcoming Early Challenges in Faith-Based Video Production 10:30 - Growing a Team and Leadership Lessons 14:00 - Finding and Owning Your Niche in Video Production 22:10 - The Impact of a 360-Degree Feedback Review 30:00 - Adjusting to Economic Shifts and Business Growth Strategies 36:00 - The Three Stages of a Successful Video Project 44:00 - Collaborating with Clients for Long-Term Success 49:04 - Fostering Company Culture with Personal Engagement SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 10m

  4. NOV 8

    Video in Modern Marketing | Creatives Grab Coffee 75

    In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov engage with Sean Webster from Mac n' Cheese Media. They explore the unique name of Sean's company, his journey into video production, and the challenges of balancing parenthood with a creative career. The conversation delves into the impact of COVID-19 on their business, the importance of building relationships with clients, and the evolving role of video in marketing strategies. Sean shares insights on targeted outreach, networking, and the significance of ad distribution in maximizing video marketing effectiveness. In this conversation, Kyrill, Dario, and Sean discuss the importance of experimentation in content creation, the challenges of navigating budget constraints in marketing, and the effectiveness of problem-solution marketing strategies. They emphasize the necessity of knowing when to say no to clients and the critical role of cold outreach in business growth. The discussion also highlights creative approaches to networking and outreach, underscoring the value of building genuine relationships in the industry. Chapters 00:00 - Introduction and The Story Behind the Name 13:25 - From Sales to Marketing to Video Production 16:03 - The Importance of Integrating Video into Marketing Strategies 21:44 - Making Video a Priority in Marketing Campaigns 29:00 - Building Relationships and Working with Legacy Brands 29:29 - Cold Outreach and Building Partnerships 48:28 - Saying No and Aligning with Client Goals 54:52 - Testing and Experimentation in Video Marketing 01:00:24 - Balancing Resources and Time 01:03:37 - The Importance of Networking and Outreach 01:04:23 - The Limitations of Referrals 01:05:43 - Building Genuine Connections and Multiple Touchpoints 01:11:04 - Creative Approaches to Outreach 01:17:39 - Being Proactive and Taking Risks 01:23:27 - Introducing Canada Film Equipment SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 25m

  5. OCT 29

    Filming 365 videos in 2 Days | Creatives Grab Coffee 74

    In this episode of Creatives Grab Coffee, we sit down with Jason Weitz from Left Mind Media, who dives into his journey from early film experiments to founding a company focused on social media video content. Jason shares how his passion for video evolved from high school projects to producing professional content that blends technical precision with creativity. He discusses the inception of Left Mind Media, a company that specializes in creating high-volume, batch content solutions for clients needing consistent social media presence. Chapters: 00:00 - Introduction and Guest Introduction 02:18 - Background and Founding of Left Mind Media 03:07 - Early Career Journey and Inspiration from Film 04:28 - Transition from Film School Aspirations to Video Production 06:01 - First Freelance Projects and Building a Wedding Video Company 09:29 - Learning Video Production through Challenges in Early Projects 12:18 - Evolution of Editing Tools and Learning through Experience 13:00 - Social Media Content Strategy and 365-Day Content Creation 14:48 - Idea Generation and Challenges with Batch Content Creation 17:39 - Overcoming Client Fatigue in Multi-Day Shoots 20:16 - Shooting and Editing Process for Short-Form Content 22:58 - Tailoring Content for Different Platforms and Audience Engagement 25:37 - Importance of Client Fit and Ideal Business Profiles 28:21 - Challenges of Organic Social Growth vs. Paid Reach 32:05 - Expanding Service Offerings Beyond Social Content 35:28 - Lessons from Testing Content Strategy on Personal Social Media 38:40 - Practical Tools for Automated Posting and Scaling Content 42:00 - Fine-Tuning Posting Schedules and Content Management 46:03 - Navigating Facebook Ads and Platform Compliance Issues 50:14 - Wrap-Up and Final Thoughts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    53 min

  6. OCT 23

    The Path to B Corp and Networking | Creatives Grab Coffee 73

    In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with EriK Croswell, founder of Bridge City Media, a Portland-based video production company. Erik shares the accidental origins of his business, which started in 2016 as a side project before evolving into a corporate-focused video production company. He discusses the importance of collaboration in Portland's video production community, detailing how he shares a studio space with another company, enabling synergies between music and corporate video projects. Chapters 00:00 Introduction 02:18 Erik Croswell’s Background and Company Origins 03:25 Transitioning to Corporate Video Production 04:45 Growth and Challenges of Running a Business 07:16 Collaboration and Sharing Studio Space 09:11 Synergy with Other Production Companies 15:13 B Corporation Certification Process 19:53 Benefits of B Corp for Business Relationships 25:08 Cold Outreach vs. Networking Success 35:33 The B Corp Auditing Process 47:12 Effectiveness of Networking Events 56:58 Conclusion and Erik’s Final Thoughts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 3m

  7. SEPT 3

    20 Years of Video Production and Corporate Storytelling | Creatives Grab Coffee 72

    In the latest episode of Creatives Grab Coffee, we sit down with Craig from Spider Video, a seasoned video production professional with over 20 years of experience in Halifax, Nova Scotia. Craig shares the journey of building his boutique production company, navigating the evolving landscape of video technology, and the challenges of balancing creativity with the demands of running a business. From early days of mini DV tapes to mastering corporate storytelling, this episode is packed with insights for anyone in the video production industry. Chapters 00:00 Introduction and Background of Spider Video 03:06 Early Days and Evolution of Video Technology 10:19 Memorable Moments on Big Film Sets 14:16 Challenges of Balancing Work and Personal Life 17:39 Corporate Video Production in Halifax 22:04 Data Storage and Archiving Footage 28:30 Building Relationships in the Video Production Industry 34:00 Evolution of Camera and Lighting Equipment 42:53 Buying vs. Renting Equipment 50:39 Managing Multiple Projects and Teams 57:58 Conclusion and Final Thoughts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 14m

  8. AUG 27

    The Power of Niching Down (ft. Foxal Media) | Creatives Grab Coffee 71

    In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you’re a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients. Chapters 00:00 - Introduction to Creatives Grab Coffee 02:18 - Meet Dave Lisowski from Foxal Media 04:30 - The Power of Branded Merchandise in Video Production 08:25 - Challenges and Solutions in Creating Quality Merch 10:56 - Building Client Relationships with Personal Touches 14:25 - Guerrilla Marketing Tactics for Video Production 19:58 - The Value of Good Customer Service 22:02 - Overcoming Client Hesitations and Building Trust 30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses 33:18 - Lessons Learned from Targeting the Wrong Market 37:14 - The Ideal Client for a Niche Video Production Business 43:46 - Crafting a Scalable Business Model in Video Production 51:41 - How Niching Down Fuels Passion and Focus 56:20 - Scaling Your Business Without Overhead 01:02:07 - The Future of Foxal Media: Scaling Through Systems 01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team 01:10:15 - The Pros and Cons of Running a Lean Production Company 01:15:30 - Why Dave Avoids Growing into a Large Production House 01:20:45 - The Benefits of Licensing Systems for Video Production 01:26:30 - Developing a Flexible Business Model for Long-Term Success 01:31:45 - Advice for New Video Production Entrepreneurs 01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal Media SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 41m
See All (78)

About

Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com

Information

  • Creator
    Creatives Grab Coffee
  • Years Active
    2020 - 2024
  • Episodes
    78
  • Rating
    Clean
  • Copyright
    © Creatives Grab Coffee 2024
  • Show Website
    Creatives Grab Coffee

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada