Creatives Grab Coffee

Creatives Grab Coffee
Creatives Grab Coffee

Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com

  1. 3D AGO

    Thriving in a Small Market (ft. Tower 3 Productions) | Creatives Grab Coffee 87

    In this episode of Creatives Grab Coffee, Alden Wood from Tower 3 Productions from Jackson, Wyoming shares valuable insights into running a successful video production business in a small market. Alden discusses her journey from corporate TV production to establishing one of Wyoming’s leading commercial and wedding video companies. Discover how she overcame early challenges around confidence and pricing, her strategies for staying competitive, and why building a strong freelance network is key for scaling efficiently. Perfect for marketers and video professionals aiming to succeed in smaller markets. TIMESTAMPS 00:00 - Episode Introduction and Guest Welcome 02:28 - Guest Bio: Alden Wood from Tower Three Productions 05:30 - Building a Production Company in a Small Market 11:10 - Early Challenges: Overcoming Confidence and Pricing Obstacles 14:09 - Developing Essential Sales Skills in Video Production 19:02 - How Video Calls Have Transformed Client Meetings 26:39 - Competition and Pricing in Small Markets 33:08 - The Truth About Camera Gear and Client Perceptions 39:29 - Experiences as a Woman-Owned Production Company 47:02 - Balancing Weddings and Corporate Video Services 52:20 - Challenges of Marketing Weddings vs Corporate Services 55:19 - Lessons Learned: Confidence and Valuing Your Services 01:02:55 - Expanding Regionally and Leveraging SEO 01:05:24 - The Story Behind “Tower Three Productions” 01:07:27 - Closing Remarks and Final Thoughts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 10m
  2. MAR 6

    Buying A Video Production Company (ft. 77 Productions) | Creatives Grab Coffee 86

    In this episode of Creative Grab Coffee, Ant Darvill shares his journey of acquiring 77 Productions during the pandemic, the challenges of transitioning ownership, and the importance of valuing a video production company. He discusses strategies for preparing a business for sale, the significance of client relationships, and the lessons learned from his experience as a business owner. In this conversation, Kyrill, Ant, and Dario discuss the intricacies of managing client relationships in the video production industry. They explore the importance of setting clear boundaries, structuring deals effectively, and maintaining open communication to ensure project success. The discussion also delves into the challenges of working with clients who have unclear goals and the emerging trend of multi-sensory marketing, highlighting the need for brands to create cohesive experiences across various touchpoints. Timestamps 00:00 - Episode Introduction and Guest Welcome 02:19 - Guest Bio: Ant Darvill from 77 Productions 02:39 - From Consulting to Buying a Production Company 07:15 - How Ant Bought 77 Productions from an Ad Agency 12:19 - Navigating the Client Transition after Acquisition 17:34 - Valuing a Video Production Company: Key Insights 29:45 - Major Changes Made Post-Acquisition 32:48 - Important Lessons Learned as a Business Owner 37:19 - Managing Client Expectations and Setting Boundaries 50:54 - Aligning Client Goals with Effective Communication 53:57 - The Future of Multi-Sensory and Sonic Branding 1:02:28 - Closing Remarks and Episode Wrap-Up SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 6m
  3. FEB 24

    Building a Video Business That Lasts (ft. Dream Engine) | Creatives Grab Coffee 85

    In this episode of Creatives Grab Coffee, we sit down with Ryan Spanger, founder of Dream Engine in Melbourne, Australia, to discuss the long game of running a successful video production business. With over 20 years in the industry, Ryan shares insights on scaling a production company, refining marketing strategies, and the importance of building long-term client relationships. We dive into the power of personal branding, leveraging content like LinkedIn and podcasts, and how to navigate networking authentically. If you’re looking to develop a sustainable video business, this episode is packed with practical strategies and inspiration. TIMESTAMPS 00:00 – Introduction and sponsor shoutouts 02:19 – Welcoming Ryan Spanger from Dream Engine 02:40 – Ryan’s background and the start of Dream Engine 03:16 – Expanding into podcasting and coaching 04:56 – Common mistakes video businesses make 07:01 – The importance of building a structured marketing system 08:47 – The role of self-reflection in business growth 11:02 – Standardizing video services while adapting to different clients 13:47 – Becoming a trusted advisor to clients 16:24 – The challenge of finding proactive leads vs. relying on referrals 17:32 – Targeting negative intent leads: Finding clients who aren’t actively looking for video 19:26 – The power of working with clients who already want video 21:58 – Networking strategies: How to plant seeds for future leads 23:44 – Finding the right communities to network in 26:30 – The “1000 True Fans” concept for building a loyal client base 29:31 – Playing the long game in business and networking 31:27 – The best content strategies for LinkedIn marketing 35:39 – Why quality posts matter more than frequency 36:39 – Experimenting with video content on LinkedIn 38:06 – The process behind Ryan’s podcast and topic selection 40:41 – The structure of Ryan’s solo podcast episodes 43:22 – The creative benefits of routine and rituals 46:39 – Biggest challenges for Lapse Productions: Sales and lead generation 49:14 – Marketing strategies and building an online presence 52:28 – Overcoming the discomfort of self-promotion 55:34 – How confidence and consistency impact branding 58:34 – Avoiding the trap of comparison in the video industry 01:01:44 – The importance of avoiding regret in business 01:02:20 – Closing questions: How Dream Engine got its name and Ryan’s dream project 01:05:13 – Where to find Ryan and Dream Engine online 01:05:46 – Outro and final sponsor mentions SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 7m
  4. FEB 17

    3 Founders, 1 Vision (ft. Rise Media) | Creatives Grab Coffee 84

    In this episode of Creatives Grab Coffee, Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media (South London) share how their passion for parkour sparked a dynamic video production venture. They discuss overcoming early challenges, investing in cutting-edge gear and efficient post-production workflows, and fostering a supportive team culture rooted in trust and collaboration. Packed with actionable insights for marketers and video professionals, this conversation sheds light on the importance of balancing client expectations with creative freedom—all while delivering standout results that help brands rise above the competition. TIMESTAMPS: 00:00 - Episode Intro and Sponsor Messages 02:19 - Welcome: Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media 06:10 - Early Days: Freelancing, Gear Choices, and First Big Contracts 15:20 - Parkour Origins: How Action Sports Fueled Their Filmmaking Passion 25:50 - Investing in the Right Equipment: Cameras, Lenses, and Production Tools 32:10 - Server Solutions and Backup Strategies for Seamless Post-Production 42:40 - Building the Team: Hiring Editors, Producers, and Nurturing Growth 56:40 - Balancing Client Expectations with Creative Freedom 01:05:58 - Wrap-Up and Future Aspirations at Rise Media SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 10m
  5. FEB 10

    The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83

    In this episode of Creatives Grab Coffee, Tyler Hendricks from Dark to Light Productions (Idaho) shares how his company carved out a unique niche in nonprofit fundraising videos, delivering high-impact storytelling that drives donations. Tyler discusses the power of results-driven video production, revealing how strategic emotional storytelling at fundraising events can yield significant returns for organizations. He also dives into the challenges of pitching to commercial brands, the importance of understanding a client’s audience, and how niching down has simplified his sales process. TIMESTAMPS 00:00 - Episode Introduction and Welcome 02:19 - Guest Introduction: Tyler Hendricks from Dark to Light Productions 02:37 - How Dark to Light Productions Found Its Niche in Nonprofit Fundraising Videos 05:06 - The Power of Storytelling in Fundraising Events 07:09 - How Emotional Videos Drive Donations at Nonprofit Events 10:16 - The Impact of Niching Down on the Sales Process 13:20 - Why Results-Driven Video Production Matters 15:38 - Client Retention and the Value of Long-Term Relationships 20:35 - Challenges of Expanding Into Commercial Video Production 23:59 - Pitching to Outdoor Brands and Commercial Clients 27:22 - The Importance of Market Research Before Pitching 32:28 - Why Many Video Projects Fail Without a Clear Marketing Strategy 36:34 - The Changing Landscape of Video Production and Agency Work 40:16 - Small Teams vs. Large Crews: Efficiency in Video Production 44:56 - Union vs. Non-Union Productions: Industry Insights 47:04 - Favorite Types of Video Projects to Work On 50:17 - Researching Clients Before a Pitch: Best Practices 58:50 - Closing Remarks and Where to Find Dark to Light Productions SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 4m
  6. FEB 3

    Running a Woman-Owned Video Production Business (ft. Digital Moxie Studio) | Creatives Grab Coffee 82

    In this episode of Creatives Grab Coffee, Margaux Towne, founder of Digital Moxie Studio, shares her journey from acting to filmmaking, building a woman-owned production company, and thriving in a male-dominated industry. We discuss storytelling, scaling a business, landing clients, and the impact of AI on editing. TIMESTAMPS: 00:00 – Intro & guest introduction (Margaux Towne, Digital Moxie Studio) 01:00 – Margaux’s background: From acting to video production 05:15 – Starting Digital Moxie Studio & building a business 09:30 – Challenges of running a woman-owned video production company 14:20 – Storytelling in video production: Why it matters 19:10 – Sales & networking tips for landing clients 25:05 – Freelancers vs. full-time employees: Scaling a production business 30:40 – How to effectively manage & communicate with editors 37:20 – Industry evolution: The lower barrier to entry in filmmaking 42:10 – The role of AI in editing & production workflows 47:30 – Overcoming on-camera anxiety: Tips for clients & filmmakers 53:00 – Final thoughts & where to find Margaux SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 17m
  7. JAN 27

    From River Guide to Filmmaker (ft. Cairns Film) | Creatives Grab Coffee 81

    In this episode of Creatives Grab Coffee, Dario and Kyrill sit down with Greg Cairns, an outdoor adventure filmmaker based in Colorado and Montana. Greg shares his journey from river guiding to creating compelling adventure films, offering unique insights into blending extreme outdoor skills with filmmaking. Learn how Greg turned a passion for the outdoors into a thriving career, the challenges of filming in extreme conditions, and the art of finding and pitching compelling stories. Whether you’re curious about adventure filmmaking or looking for practical tips on breaking into video production, this episode is packed with inspiration and actionable advice. TIMESTAMPS 0:00 - Intro: Welcome to Creatives Grab Coffee 2:19 - Guest Introduction: Meet Greg Cairns 3:45 - Greg’s Journey: From BMX videos to filmmaking 6:08 - Balancing river guiding with early film projects 7:34 - How outdoor skills translate to filmmaking 11:24 - Challenges of filming in extreme environments 18:00 - Wildlife encounters and managing risk 20:00 - Budgeting and managing productions in harsh conditions 24:15 - Managing a business while being off-grid 37:07 - Greg’s goals for the future in adventure filmmaking 41:20 - How to pitch and fund unique film projects 44:24 - Finding great stories: Greg’s creative process 50:30 - Final takeaways: Why curiosity drives great storytelling SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    53 min
  8. JAN 20

    Breaking into New Markets (ft. Phalanx Film) | Creatives Grab Coffee 80

    In this episode of Creatives Grab Coffee, we sit down with Samuel Hand, founder of Phalanx Film Co., to explore his entrepreneurial journey in video production. Samuel shares how he transitioned from freelancing to running a full-time business, the challenges of breaking into a new market, and the strategies he uses to secure recurring revenue. We dive into managing client relationships, handling revisions, and the power of niching down for brand clarity. Plus, Samuel discusses the inspiration behind his company’s unique name and how history influences his approach to storytelling. TIMESTAMPS 0:00 - Introduction to Creatives Grab Coffee 2:19 - Guest Introduction: Meet Samuel Hand of Phalanx Film Co. 3:28 - The Challenge of Collecting Payments from Large Companies 4:50 - Transitioning from Side Hustle to Full-Time Business 7:28 - The Video Production Market in Idaho vs. North Carolina 9:40 - Subscription-Based Video Production for Small Businesses 13:36 - Handling Client Revisions and Setting Boundaries 20:00 - The Role of Contracts in Protecting Your Business 30:31 - Why Samuel Chose Entrepreneurship Over Crew Work 33:53 - Moving to a New Market and Building Local Connections 43:41 - Niching Down: Corporate vs. Wedding Video Production 49:44 - Goals for 2025: Scaling Through Recurring Revenue 57:30 - The Story Behind the Name Phalanx Film Co. 1:00:00 - Closing Thoughts and Takeaways SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/

    1h 2m

About

Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com

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