Go Get Great

Go Get Great
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY
Go Get Great

Welcome to the Go Get Great podcast, where we ignite your journey from good to GREAT! I’m your host, Brittany Miller, an online marketing strategist, mom of 4, and passionate advocate for entrepreneurial success. Whether you’re tuning in during your morning coffee, squeezing in some 'me-time,' or multitasking in true mompreneur style, I’m here to bring you inspiring stories, actionable tips, and a whole lot of encouragement. On Go Get Great, we dive deep into the challenges and triumphs of juggling motherhood and business. From mastering social media and email marketing to navigating the ups and downs of entrepreneurial life, each episode is designed to empower you to elevate your business, boost your confidence, and create a life you truly love. Expect engaging interviews with industry experts, heartfelt solo episodes where I share my own journey, and practical advice you can apply right away. So, grab your favourite beverage, get comfy, and get ready to be inspired. Because here at Go Get Great, we believe that every entrepreneur deserves to shine, thrive, and feel confident in both life and business. Now, let’s dive into today’s episode and start your journey from good to GREAT!

  1. JAN 28

    83. How to Use Trial Reels: A Step-by-Step Guide to A/B Testing Your Instagram Content for Better Performance

    If you’re trying to grow your Instagram presence and connect with your ideal audience, this episode of the Go Get Great podcast is about to become your new favorite resource. Today, we’re diving into how to use Instagram trial reels to master the art of A/B testing and take the guesswork out of creating content that resonates with your followers. We’ll break down what Instagram trial reels are and why they’re a game-changer for anyone looking to experiment with different content styles, messaging, and visuals to get better reach and engagement from their content. Whether you’ve never heard of trial reels before or you’re curious about how they work, you’ll get a full rundown in this episode. I walk you through how I use them in my own marketing strategy to test engagement and audience reactions. From choosing what to test, analyzing your reel insights, and understanding the data, we’ll cover everything you need to know to make informed decisions about your content. Learn how to use trial reels as a tool to uncover what your audience loves and create content that moves the needle for your business. Tune in now to discover how to leverage Instagram trial reels for A/B testing to refine your content strategy and grow your brand with ease.   Go Get Great Episode 83 - Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 1:00 What is a trial reel in Instagram 4:20 How to use trial reels 6:00 How I'm A/B testing my content 10:00 Understanding trial reels insights 16:00 My A/B testing observations 21:40 Wrap up

    25 min

  2. JAN 21

    82. From Lead Gen to Sales: What Is a Marketing Plan That Works?

    In this jam-packed conversation, we’re diving deep into answering the question "what is a marketing plan" for small business owners so you understand the fundamentals of crafting a marketing plan that balances lead generation, nurturing your audience, and planning your content effectively. A marketing plan isn’t just another business buzzword—it’s your roadmap for attracting the right people, building trust, and converting followers into paying clients. I’ll guide you through taking your followers from “I just hit follow” to “I’m ready to buy.” We’ll explore: ✨ What a marketing plan is (and isn’t) ✨ How to create one with an intentional focus on lead generation ✨ The nurture phase: why your audience needs to trust YOU over your competitors ✨ Balancing content types to create a strategy that feels authentic and sustainable If creating a marketing plan has felt overwhelming or unclear, you’ll leave this episode with a simplified strategy you can start using today. Ready to attract more leads, build lasting trust, and grow your business with purpose? Hit play, and let’s map it out together!   Go Get Great Episode 82 References Go Get Great ep. 81 - What is a Strategic Plan? https://www.brittanymillersocials.ca/post/81-what-is-a-strategic-plan-organize-align-and-achieve-your-business-goals-like-a-pro Go Get Great ep. 4 - What Social Media Platform is your Target Audience On? https://www.brittanymillersocials.ca/post/ggg04 Podcast Prompt Playlist - https://brittanymiller.thrivecart.com/your-prompt-playlist/   Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 1:20 What is a marketing plan 2:20 Creating your marketing plan strategy 2:50 Lead Generation in your marketing plan for business 5:20 Online lead generation business strategy with example 10:20 The nurture phase in your marketing plan for small business 20:00 Balance content in your marketing plan for business growth 30:00 Marketing plan parts for planning content

    36 min
  3. 81. What Is a Strategic Plan? Organize, Align, and Achieve Your Business Goals Like a Pro

    JAN 14

    81. What Is a Strategic Plan? Organize, Align, and Achieve Your Business Goals Like a Pro

    If you’ve ever wondered, “What is a strategic plan, and how is it different from a marketing plan?”—you’re not alone! A strategic plan is your roadmap to aligning your vision with actionable steps, making it the cornerstone of building a successful business that truly reflects your goals. But here’s the thing: before you can create a meaningful plan, it’s essential to conduct a year-end debrief. In this episode, I’ll walk you through why this step is so important and the key questions to ask yourself to uncover what’s working, what’s not, and where you should focus your energy next. You’ll also learn: ✅ How to structure a strategic plan that bridges the gap between big-picture vision and day-to-day operations. ✅ What to include in your plan to ensure it drives real results. ✅ Steps to organize your ideas and bring your vision to life for the year ahead. Whether you’re setting goals for the first time or looking to refine your approach, this episode will help you focus your time, energy, and resources where they matter most. Let’s build a strategy that empowers you to go from good to great! Take the first step toward planning your best year yet by listening to this episode.   Go Get Great Episode 81 References Toggl https://toggl.com/?via=brittany   Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 2:15 Why you need to start your year by creating a Strategic Plan 3:00 Defining a Strategic Plan 6:15 Past year debrief questions for reflection & alignment 10:00 Know your numbers 18:30 Systems & annual operational planning 20:30 Putting it all together 40:30 Wrap up

    45 min
  4. 80. How to Use Brand Photography to Amplify Your Marketing & Make More Sales with Victoria Cassell

    JAN 7

    80. How to Use Brand Photography to Amplify Your Marketing & Make More Sales with Victoria Cassell

    Are you making the most of your brand photography? Or maybe you’re wondering if your business is ready to take the leap into a professional brand photoshoot? Either way, this episode is your ultimate guide to all things brand photography—what it is, why it’s different from traditional photography, and why it’s an absolute game-changer for your business. Hi, I’m Brittany, an online marketing strategist and host of the Go Get Great podcast. In this episode, I’m joined by the talented Victoria Cassell, a brand photographer who knows how to capture images that don’t just look stunning but actually make you money. We’re talking all about why brand photography is a critical piece of your business strategy—and how it can set your brand apart. Not sure if your business is ready for brand photography? We’ve got you covered with tips on when it’s time to invest, how often you should refresh your photos, and the steps to take before your shoot to ensure you get the most out of your session. From choosing the right images to finding the perfect photographer, Victoria shares invaluable insights to make the process seamless and successful. Plus, we’re diving into how to use your brand photos effectively across your website, social media, and marketing materials to boost visibility and sales. Spoiler alert: These photos are more than just pretty pictures—they’re tools designed to grow your business. Ready to elevate your branding and create visual content that truly resonates with your audience? Tune in to discover how to plan, prepare, and leverage brand photography to its fullest potential.   Go Get Great Episode 80 References How to Use 1 Photo 30 Ways Freebie https://victoriamae.myflodesk.com/1photochallenge   Meet Victoria www.victoriamae.ca  https://www.instagram.com/victoriamaephoto/   Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 3:00 What is brand photography 6:00 Planning your business branding photography 9:00 Efficiency of photos 16:00 Studios selection and photo hacks 21:00 How do you know if your business is ready for a brand shoot? 25:00 Use your brand photos in your marketing 27:00 Freebie! 28:30 Choosing you the right branding photos 32:00 Tips for choosing a photographer 42:15 Wrap up

    45 min
  5. 79. How to Create a Lead Magnet Your Audience Can’t Resist

    2024-11-26

    79. How to Create a Lead Magnet Your Audience Can’t Resist

    If you’ve ever wondered how to create a lead magnet that actually drives sales and grows your email list with the rightaudience, this episode is for you. Whether you’re just starting out or already have a freebie in place, we’re diving deep into the strategies that will set your lead magnet up for success. Here’s what we’re covering: 👉 What makes a lead magnet successful – It’s more than just building your list. We’re focusing on attracting people who will actually buy from you. 👉 Brainstorming lead magnet ideas – Stuck with too many ideas (or none at all)? I’ll walk you through how to choose a topic based on your audience’s FAQs, pain points, and interests. 👉 Evaluating and updating your current freebie – When was the last time you revisited your lead magnet? If it’s been more than six months, it’s time to assess and refresh. 👉 Creating multiple lead magnets – If you offer different services or products, I’ll explain why one lead magnet isn’t enough and how to create freebies for every segment of your audience. From solving audience problems to positioning yourself as an expert, this episode is packed with actionable tips to help you craft a lead magnet that connects, converts, and drives real business results.   Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany     00:00 Intro 2:40 Goal of a lead magnet 5:10 The secret to lead magnets 7:20 No ideas or too many ideas? 8:50 Brainstorming ideas for your lead magnet topic 20:00 Already have a lead magnet? 30:00 Wrap up

    33 min
  6. 78. It's Time to Ditch Your Website's Email Marketing Add-On: Why Small Businesses Should Choose a Dedicated Email Marketing Platform

    2024-11-19

    78. It's Time to Ditch Your Website's Email Marketing Add-On: Why Small Businesses Should Choose a Dedicated Email Marketing Platform

    If you’re using your website’s built-in email platform, this episode is a must-listen. While it may seem like a cost effective option, the truth is these tools often come with significant limitations that can hold your business back as it grows. Eventually, you should outgrow the basics, and in this episode, we’ll break down exactly why that is—and how to know when it’s time to upgrade. Website email tools are marketed as convenient add-ons, but here’s the reality: email marketing isn’t their primary focus. These platforms don’t get the updates, features, or attention that a dedicated email marketing platform offers. From limited design options to lackluster automations, and insights that don’t give you the data you need, these tools are more of a stepping stone than a long-term solution. We’re diving deep into: • Why website platforms treat email marketing as an afterthought • The red flags that tell you it’s time to move on • How limited automations and analytics can impact your business • What to look for in a dedicated email platform Plus, I’ll share actionable advice for making the transition to an email platform that grows with your business, including a checklist to get you started. If you’re serious about building a powerful email marketing strategy, this episode will help you spot the gaps in your current system and make the changes needed to take your emails—and your business—to the next level. Go Get Great Episode 78 References Ep. 68 - Turning Email Data Into Dollars https://www.brittanymillersocials.ca/post/what-to-do-with-your-engaged-subscribers-for-email-marketing  Free Email Setup Checklist https://www.brittanymillersocials.ca/email-marketing-checklist  Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 00:00 Intro 1:50 Using a website's email options 3:30 Red flags for web providers email marketing tools 4:00 Designing emails through your website 6:30 Limited automation options & their impact 9:00 What you're missing from insights and analytics 11:40 How to know when you need a dedicated email platform 15:30 Wrap up

    17 min
  7. 77. Navigating Black Friday: How Product and Service-Based Businesses Can Boost Holiday Sales

    2024-11-12

    77. Navigating Black Friday: How Product and Service-Based Businesses Can Boost Holiday Sales

    Black Friday isn’t just for big-box retailers anymore—it’s like the holiday season has opened its doors to everyone including product and service-based businesses. Whether you’re shipping products or offering top-notch services, this is your time to shine. It’s the perfect chance to engage customers, boost visibility, and end the year on a high note.  The secret to making it all work? Smart preparation. With the right strategies, businesses of all sizes can thrive. Service-based businesses no longer have to sit on the sidelines with popcorn, watching product-based companies rake in the dough—they can offer creative promotions and capture that Black Friday magic, too. Meanwhile, product-based businesses can strengthen their game by rolling out early offers and engaging customers with well-timed content. Dive into this podcast episode to learn how you can create a thriving Black Friday promotion.    Go Get Great Episode 77 References 3 Key Phases for Your Black Friday Social Media Strategy To Maximize Your Success Blog https://www.brittanymillersocials.ca/post/black-friday-social-media-strategy   Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 1:10 Black Friday for service based business 4:30 Last years Black Friday learnings 6:30 Content plans for BF promotions 9:30 Ideas for Black Friday promotions 19:00 Marketing tips and Black Friday do's and don'ts 27:00 Overcoming marketing fears 35:00 Wrap up

    36 min
  8. 76. Fake It Until You Make It: Why ‘Pretending’ Can Be Your Best Tool for Real Growth

    2024-11-05

    76. Fake It Until You Make It: Why ‘Pretending’ Can Be Your Best Tool for Real Growth

    Are you ready to become the person you want to be? In this episode of Go Get Great, we’re diving into the surprising power of “pretending” as a tool for real transformation. We often think of pretending as something children do—especially around Halloween when they dress up as superheroes, princesses, or mythical creatures. But what if I told you that pretending isn’t just for kids? It’s actually one of the most powerful ways adults can manifest real change in their lives. When we "pretend" to be healthier, more organized, or more confident, we’re not being fake; we’re actively working toward becoming those things. In today’s episode, I share insights into why pretending to be someone you’re not (yet!) is a stepping stone to becoming exactly that. Think of it as a bridge between where you are now and the future version of yourself that you dream of being. Whether it’s waking up at 5 a.m. to finally become a “morning person,” choosing healthier foods to embody a fit lifestyle, or building small habits that eventually shift your mindset—these are all ways of “pretending” until you’ve made it reality. The journey to becoming your best self doesn’t happen overnight, and it’s not about faking it either. It’s about embracing the actions and habits that align with the life you’re working towards. So grab your earbuds and let’s talk about why pretending is a powerful part of personal growth and how you can use it to your advantage.   Come say hi! https://www.instagram.com/brittanymillersocials/ https://www.brittanymillersocials.ca/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 1:30 Pretending to be something youre not 3:00 Working to become who youre pretending to be 4:30 Pretending on halloween 9:00 Wrap up

    12 min
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About

Welcome to the Go Get Great podcast, where we ignite your journey from good to GREAT! I’m your host, Brittany Miller, an online marketing strategist, mom of 4, and passionate advocate for entrepreneurial success. Whether you’re tuning in during your morning coffee, squeezing in some 'me-time,' or multitasking in true mompreneur style, I’m here to bring you inspiring stories, actionable tips, and a whole lot of encouragement. On Go Get Great, we dive deep into the challenges and triumphs of juggling motherhood and business. From mastering social media and email marketing to navigating the ups and downs of entrepreneurial life, each episode is designed to empower you to elevate your business, boost your confidence, and create a life you truly love. Expect engaging interviews with industry experts, heartfelt solo episodes where I share my own journey, and practical advice you can apply right away. So, grab your favourite beverage, get comfy, and get ready to be inspired. Because here at Go Get Great, we believe that every entrepreneur deserves to shine, thrive, and feel confident in both life and business. Now, let’s dive into today’s episode and start your journey from good to GREAT!

Information

  • Creator
    Go Get Great
  • Years Active
    2023 - 2025
  • Episodes
    85
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Go Get Great

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