Go Get Great Go Get Great

How complete is your businesses' brand kit? In this episode, we’re takign a drive through brand land with our expert guest, Carolina. We’ll review the fundamentals of branding (spoiler alert, you're liking missing some of these!), why it’s crucial for your business, and how to create a brand kit that truly represents you.
We’ll explore the key components of a brand kit, from color schemes and fonts to your brand voice and secondary logos. Carolina shares invaluable insights on the importance of consistency and accessibility in your branding, and why a well-defined style guide is fundamental and a total game-changer for your marketing.
Whether you're DIY-ing your brand or working with a designer, this episode is packed with tips to help you create a clear, legible, and memorable brand identity. Plus, we’ve got some great resources and book recommendations to further your branding journey.
 
Episodes References
The Futur https://www.youtube.com/@thefutur
The Company of One Book
Logo Lingo Free Resoruces
The Colour Palette Tester
The Colour Palette Builder
 
Connect with Carolina
www.IMCarolina.com
https://www.instagram.com/i.m.carolina/
https://www.facebook.com/imcarolina.creative
 
Come say hi!
⁠⁠@brittanymillersocials⁠⁠⁠ on IG
⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠
Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services
Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
 
00:00 Intro
4:35 What is branding?
6:05 Why branding is so important
9:00 The contents of a designer's brand kit
12:15 Identifying your brand voice
13:00 Tips for choosing colour and fonts
20:45 Secondary logo placements
25:50 Essential logo filetypes
32:30 Can you tell when a logo is DIY?
36:40 How long does it take to make a brand kit
44:30 Importance of a style guide
48:30 Book recommendation
55:00 Wrap up

It's time to talk about the do's and don't of repurposing content across social media platforms.
 
This epsiode was inspired by a recent change to Pinterest that now allows you to share content directly from Instagram to Pinterest. We discuss if it's a good idea or just a waste of time. Discover what each social media platform's its own unique content requirements are, why they often don’t play nice with each other’s content rules but which ones do.
Get ready for actionable insights that will help you maximize your social media impact without burning out. Tune in now and take your content strategy from good to great!
 
Episode References
Go Get Great Episode 4 - Should I Use Tik Tok? https://www.brittanymillersocials.ca/post/ggg04
 
Come say hi!
⁠⁠@brittanymillersocials⁠⁠⁠ on IG
⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠
Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services
Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
 
00:00 Intro
2:00 Should you reuse insta content on Pinterest?
8:00 WASTING TIME
12:30 Where is your audience on socials
15:00 When you should repurpose content
19:00 Wrap up
21:12 Add-on: Downloading Reels to Repurpose

In this episode, we dive deep into the world of paid advertising with expert insights from Carlene. If you've ever wondered when the best time to start running paid ads is, or how to choose the right objective for your campaigns, this episode is for you. Carlene shares her love for strategy and how to get the algorithm to work with you, not against you. Learn how to brainstorm your audience, place your ads for maximum reach, and run your first ad successfully.
We discuss the minimum ad spend required, how to know if your ads are working, and essential tips for optimizing your campaigns. Carlene emphasizes that while you can achieve great results with a well-planned strategy, it's crucial to coordinate all elements for the best outcomes. Plus, don't miss our special giveaway and exclusive checklist and guide to help you get started.
Join us and learn how to turn your advertising efforts into a powerful tool for business growth. Tune in now to Go Get Great and start running ads like a pro!
Episode References
Facebook Ads Checklist & Workbook For Beginners https://bit.ly/Ads-Checklist-March24
 
Meet Carlene
https://www.desertdigitaladgroup.com
https://www.instagram.com/carlenekelsey
https://www.facebook.com/carlenekelseycoaching
 
Come say hi!
@brittanymillersocials on IG
https://www.brittanymillersocials.ca/
Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services
Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
 
00:00 Intro
5:30 When is the best time to start running paid ads?
11:00 Choosing your ads objective
13:00 Brainstorm your audience
14:30 Where to place your ad for maximum reach
17:00 Organic social media vs. ads
17:45 Running your first ad
20:15 Minimum ad spend required
24:15 How do you know it's working?
26:45 Tips for optimizing your ads
30:00 More than just ads
41:00 Giveaway
42:45 Wrap up

Today I'm talking about the concept of transformation, how it's necessary to identify what's not working and pivot so you're actually building a business and will support the lifestyle you imagined when you started your business.

Have you ever felt like you needed to burn it all down and start fresh too? That's exactly what I've been feeling so I'm sharing my new changes to Brittany Miller Socials. I candidly explain the challenges of managing social media, and why it isn't what my long term vision is for my life anymore.

If you're thinking of stepping into entrepreneurship or you've been living in a startup mindset but know it's time for a change, this episode is for you!

Come say hi!
⁠⁠@brittanymillersocials⁠⁠⁠ on IG
⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠

Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services

Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

00:00 Intro
1:30 Aligning your business with your ideal life
5:00 What managing social media is actually like
10:00 Clients realities
12:00 The challenges of making business decisions
18:00 Becoming a course creator
22:00 Pivoting in business
23:00 Services update
32:15 Wrap up

I'm joined by Rochelle Vassell, a seasoned product entrepreneur and owner of Dsarskin, a boutique skincare and home scents online store. Teogther we dive into the intricate world of product creation and branding. We explore topics such as, how to get started in the product space, the importance of physical branding, and pricing your products.
Rochelle shares her experiences with vendor shopping, highlighting the challenges and strategies to ensure quality. We discuss the evolution of branding, choosing the right products, and identifying business bottlenecks. Rochelle also offers invaluable advice on startup costs, effective marketing, and making the most of trade shows.
Learn how to communicate value, set the right prices, and get a sneak peek into future plans of Dsarskin. Whether you're just starting or looking to refine your product business, this episode is packed with insights to help you succeed. 
 
Meet Rochelle
https://www.dsarskin.com/
https://www.instagram.com/dsarskin/
 
Come say hi!
⁠⁠@brittanymillersocials⁠⁠⁠ on IG
⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠
Ready to level up your life and business taking it from good to great? Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
 
00:00 Intro
2:55 Rochelle's story
5:10 Physical branding
10:20 Vendor shopping tips
14:30 When to change branding
17:15 Choosing products customers want
19:40 Navigating bottlenecks in production
22:00 Startup costs to budget for
23:00 Marketing a product based business
30:00 Do trade shows work?
31:30 Tips for communicating value
33:00 Determining pricing for your products
35:45 Future plans
37:30 Tips for people starting
39:30 Wrap up

I get real about the raw and often overwhelming intersection of motherhood and entrepreneurship and how expectations in theses can make you feel unsuccessful in both. Expectations can be the silent killers of joy and consistency.
Despite my business background, I've made the same mistakes many other entrepreneurs make, and I’m here to tell you that it’s okay, normalizing the emotional rolleroaster feelings of entrepreneurship, the constant struggle with finances, and the pressures of running a business when it feels like nothing is ever enough.
Tune in for an honest conversation about the highs and lows of juggling personal life and professional ambitions.
 
Come say hi!
⁠⁠@brittanymillersocials⁠⁠⁠ on IG
⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠
Ready to level up your life and business taking it from good to great? Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany
 
00:00 Intro
1:30 Dreams of a child
4:00 Losing my identity
6:00 Money struggles as an entrepreneur
9:00 Small business realities
14:30 Personal life
18:00 Getting back on track
23:00 It never feels like enough
28:15 Wrap up