How the Fxck SEO Podcast Ben Goodey

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth.



We discuss:


Scaling Springly's content to 100 articles per month
Building content strategies & how to build clusters
Setting standards for content quality
Important processes for scaling
Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle)
AI content—where she's using it



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Learn to produce content at scale in my eBook here.

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups.



We discuss:


Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance?
How has Josh streamlined his content processes with Open AI tools?
Taking 2 websites from 0 to 100K traffic/month
How middle-of-funnel optimization drives growth
Is there any value to top-of-funnel content?
Scaling the one-man band: Working with writers to achieve velocity
How to achieve quality and quantity at scale
3 top tips for increasing content quality
Does Google care about duplicate content?



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Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

"There's no search volume for what we do"—okay, well do THIS instead.



In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.



In this conversation, we discuss:




Why you should ignore your competitors. 
Pain points and ‘the need behind the need’. 
How to make SEO a demand creation channel. 
How to tell if your product marketing is focusing on the wrong problem. 
The trick to becoming a ‘no-brainer’ brand. 
The role of AI in SEO



Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/

Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/

Join the How the F*ck newsletter here: https://www.thefxck.com/



Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you.



I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster.



Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your go-to-market moving forward.



So in this guide, I want to help you choose a topic that with high commercial potential that will also make sure you stand the f*ck out in your industry.



Key Links:


Over 60 people have now purchased my Scale Package. Learn to dominate your industry with content that converts (and do it fast) right here.
Join the How the F*ck community to instantly access our premium content and case study library.



—Benny

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.



We throw tips and questions back and forth, discussing best practices around these four topics: 




How to write content that targets a specific keyword


How to win featured snippets


How to win HARO links


How to work efficiently with freelancers (from briefs to workflows)





In the newsletter this week, I’ll round up some of our advice on 1 and 2 and I’ll let you dive into the conversation with Zoe to hear the rest.



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Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic.



In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD.



Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority.



The results speak for themselves: their work has led to 250K monthly organic visitors and drives 50% of all new business for Cognitive FX.



Things You'll Learn:




How to create a revenue-generating SEO strategy (from customer research to prioritizing keywords)
How & why Grow & Convert charges $10K for 3 SEO articles
The power of investing in truly quality content
How to hire the best of the best writers