99 episodes
Let's Get Data-Driven Lanie Lamarre from OMGrowth
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- Business
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5.0 • 1 Rating
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This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it. And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration.After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.
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100 - I'm Terrible At Multi-Tasking (And You Are Too!)
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog. -
99 - The Biggest Mistakes I've Made with MARKETING DATA as a Digital Marketer
Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers.
As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog. -
98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World
Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog. -
97 - Navigating The Fine Print: Using AI to Make Sense of Terms and Conditions
In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implications
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog. -
96 - Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns
Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.
Mentioned in episode: Denise Duffield-Thomas's launch debrief
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog. -
95 - Maximizing Results with the Pareto Principle: An 80/20 Guide of Efficient Resource Use
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
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