925 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Siu Eric Siu

    • Business
    • 5.0 • 13 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    How The Krillest is Creating Once-in-a-Lifetime Experiences and Relationships with Its Membership NFT with Dr. Kat Cohen and Matei Olaru

    How The Krillest is Creating Once-in-a-Lifetime Experiences and Relationships with Its Membership NFT with Dr. Kat Cohen and Matei Olaru

    In today’s episode, we sit down with Dr. Kat Cohen and Matei Olaru, the Cofounders and President and CEO respectively of The Krillest, a private members club for the “rarest and most uncommon creatures who share a passion for the Web3 future.” Together, Matei and Kat have led NFT masterclasses, conducted investment activities for an NFT fund, and served as Web3 educators, so they have plenty of valuable expertise to share! Additionally, Kat is the Founder and CEO of IvyWise, the world’s top educational consulting company that works with students globally to help them get into the schools of their choice, and Matei is formally trained as a corporate lawyer and started a blog that evolved into an award-winning media and tech startup in the cannabis industry, which went public in 2018. Tuning in today, you’ll learn more about the philosophy that informs The Krillest and gain some insight into the unique benefits it offers its members, allowing them to come together to collaborate and build the tools of the future. We also touch on some of the core values that they are looking for in their members, what the application process entails, and who you can expect to rub shoulders with in the clubhouse, plus so much more! Join us to find out how The Krillest is creating once-in-a-lifetime experiences and relationships with its membership NFT!
    TIME-STAMPED SHOW NOTES:
    [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:50] An introduction to Kat and Matei and their experience in crypto, NFTs, and Web3. [02:56] More about The Krillest is and what some of the benefits are for members. [06:27] What the clubhouse has planned for 2022, what it costs to join, and more! [07:42] The Marketplace, where members can trade NFT memberships, assets, and projects. [09:20] How The Krillest differs from other private or membership clubs. [10:52] Some of the diverse thought leaders who have already come on board. [13:55] Core values The Krillest is looking for in its members, including ‘Kriller instinct’. [19:00] Insight into the rest of the team members at The Krillest. [20:33] Other membership options for those who can’t afford a lifetime membership. [22:55] Examples of the once-in-a-lifetime experiences that members will be afforded. [24:57] What Kat and Matei are personally investing in currently. [27:54] Get Kat and Matei’s perspective on the crypto market crash. [28:58] Recommended reads: How to Win Friends and Influence People by Dale Carnegie and Think Like a Rocket Scientist by Ozan Varo.  
    Resources From The Interview:
     
    The Krillest The Krillest on Twitter The Krillest on Instagram Dr. Kat Cohen on LinkedIn Dr. Kat Cohen on Twitter Dr. Kat Cohen on Instagram Dr. Kat Cohen Email IvyWise Matei Olaru on LinkedIn Matei Olaru on Twitter Matei Olaru Email YWhales
     
    How to Win Friends and Influence People Think Like a Rocket Scientist  
    Famous Failures Podcast  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial
     
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

    • 31 min
    How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation

    How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation

    Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you’ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche’s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more!
    TIME-STAMPED SHOW NOTES:
    [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today’s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation. [00:48] Introducing today’s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.  [02:40] How Phillip went from being an investor to a high-level employee at Avalanche. [04:59] An overview of Avalanche, how it works, and what they do. [06:39] Why Avalanche is a layer one blockchain.  [06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum. [07:36] An overview of Avalanche’s unique marketing strategy. [09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness. [11:10] An overview of Avalanche’s recent summit. [12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games. [15:00] Insights into Avalanches’ plans to scale.  [15:43] A breakdown of Phillip’s current crypto investments. [16:41] Phillip’s favorite book and how it applies to business. [19:15] Phillip’s fondness for productivity management tools and his top picks. [19:55] Find out how to learn more about Phillip and Avalanche online. Resources From The Interview:
     
    Avalanche Phillip Liu Junior on Twitter Ava Labs on Twitter Ava Labs
     
    Must read book: Thinking, Fast and Slow  
     
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"
     
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

    • 21 min
    Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

    Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

    Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!
    TIME-STAMPED SHOW NOTES:
    [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:24] Why Kat chose Athletic Greens for her next chapter. [02:42] An overview of Athletic Greens and their incredible growth.  [06:17] The high quality of Athletic Greens’ comprehensive flagship product AG1. [06:49] Why AG1 is more than just a green drink and the marketing challenge this poses. [07:47] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category. [09:59] Learn what AG1 tastes like and different ways to drink it.  [12:36] A breakdown of Athletic Greens’ marketing strategy. [13:16] The success they’ve found partnering with creators and influencers. [14:06] How being largely referral-based made the iOS 14 update less difficult for them. [14:28] How being a bootstrapped company has affected their marketing strategy. [15:24] The rapid rate of growth based on the merits of the product. [18:00] Insights into how marketing is changing. [19:13] Kat’s advice to anyone who wants to pursue a similar career path. [24:24] Kat’s monthly process for checking in with her loved ones. [27:06] How Kat does a similar check-in with her work relationships. [28:48] Learn where you can find Kat online.  
    Resources From The Interview:
     
    Athletic Greens Athletic Greens Special Offer Kat Cole on LinkedIn Kat Cole on Instagram Checking In With Kat Cole  
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter  
    Eric Siu on Instagram

    • 29 min
    How To 10x Your NFT Sales

    How To 10x Your NFT Sales

    In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge!
    TIME-STAMPED SHOW NOTES:
    [00:00] - How To 10x Your NFT Sales [01:04] - 1. Allow List Collaborations [02:22] - Types of Collabs You Can Try [03:00] - Be Creative with Your Marketable Moment [03:26] - Stay Engaged with People [04:25] - Join Other NFT Podcasts [05:12] - Create an Email Lists [06:03] - Go to Events and Connect with People [06:25] - Make Sure Your Team is Ready [06:56] - Make Sure Your Message is Clear  
    Leveling Up Heroes NFT:
    👾 Join Our Discord: https://discord.gg/vbXEDP5gdM
    📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft
    🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/
     
    🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial
     
    😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

    • 7 min
    If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project

    If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project

    In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project!
    TIME-STAMPED SHOW NOTES:
    [00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project [01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators) [03:40] - Tip: Make sure everyone is on the same level [05:40] - Have a brief introduction, and be a moderator! [07:30] - Tip: Putting an extra mile means better results.  [08:13] - Help people do business with people!   
    Leveling Up Heroes NFT:
    👾 Join Our Discord: https://discord.gg/vbXEDP5gdM
    📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft
    🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/
     
    🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial
     
    😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

    • 9 min
    THE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60%

    THE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60%

    Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today’s topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+. [00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.  [03:46] How Mutiny is different from other customer data platforms that are out there. [06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization. [08:15] The playbook that Mutiny offers its users and how it benefits the customers. [10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).  [11:00] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful. [12:40] Examples of the outsized impact that small changes can have on conversions. [13:01] The unexpectedly simple elements that shape personalization. [17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages. [18:34] A breakdown of Mutiny’s ideal customer. [20:14] Mutiny’s plans for future outbound integrations.  [20:53] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. [21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.   Resources From The Interview:
     
    Mutiny Try out the Mutiny Demo: https://demo.mutinyhq.com/ Gusto Notion Amplitude Livestorm Qualtrix HubSpot MadKudu Segment Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

    • 22 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

kcb_renku ,

Really insightful

Eric is a great host and always seems to ask the guests questions that I had in mind. As someone who has just started my career, this is a great resource

Jeff at Lease Ref ,

Awesome interviews and guests!

Amazing case studies...they are all about how a guy grew his company to $X - stuff like that. Eric ties in the big picture with tactical details! Also check him out on Marketing School - a snack sized, 5-7 minute rapid fire tips of the day. Keep up the great work Eric!

Jayjaybrown22 ,

Are you looking for a mentor? This show is a mentor in your pocket.

Love the stories, that can often be actionable life lessons as well as great business advice. Thanks Eric !!

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