777 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Si‪u‬ Eric Siu

    • Entrepreneurship
    • 5.0 • 12 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)

    Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)

    Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)
    Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one.
    TIME-STAMPED SHOW NOTES:
    [01:15] Introducing Reed Duchscher and his journey to working with content creators. [02:22] The business model at Night Media; why it’s not built like an agency. [03:10] How Night Media thinks about the types of clients it signs. [04:39] Prioritizing engagement and community over subscriber count. [06:10] What creators should expect from managers. [07:07] Why creators need to be good at creating communities. [08:38] Other creators Night Media is interested in/working with. [10:35] Making a new blueprint for what creators can do with their fan base. [10:50] The story of the development of the MrBeast burger. [14:04] Some indications of the revenue MrBeast Burger is generating. [15:21] Creator-focused educational content discussed in the Creator Economics podcast. [17:08] Reed’s thoughts on content creators getting cash or equity on collaborations. [20:03] Digital products and merchandise types open to creators. [21:50] The business infrastructure opportunities most creators miss. [22:45] Why creators are going to start having to raise capital. [23:32] Spend and production team size on MrBeast videos. [24:26] Blockchain and whether people will buy a small percentage of channels. [25:48] How Reed connected with the team of creators he worked with. [26:55] Favorite business tools of Reed’s. [27:55] Reed’s favorite business book. [28:20] The best way for people to find Reed online. Resources From The Interview:
     
    Reed Duchscher on LinkedIn Reed Duchscher on Twitter Reed Duchscher on Instagram Night Media MrBeast Typical Gamer Matt Stonie Joey Chestnut MrBeast Burger Creator Economics Podcast Blake Robbins on LinkedIn Ludlow Ventures 100 Thieves Social Blade Must-read book: Start with Why  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 29 min
    Highlights 1

    Highlights 1

    0:00 - Content decaying over time
    0:18 - Wikipedia Content Analysis
    Highlights 1
    TIME-STAMPED SHOW NOTES:
    [0:54] - Monitor Content Decay [01:43] - What is a Customer Data Platform? [02:56] - SEO Quality and Quantity [03:23] - Reason for Marketing School Daily [03:50] - Secret of Consistency in Podcastingg [04:33] - When to try Marketng hacks [05:14] - Final Thoughts Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 5 min
    Highlights 2

    Highlights 2

    Highlights 2
    TIME-STAMPED SHOW NOTES:
    [00:00] - Life as a Never-ending Game
    [00:12] - How to be Interesting and Helpful
    [00:56] - Core Skills for the Marketing Game
    [01:27] - Failing on your Experiments
    [01:57] - Able to change your mind quickly
    [02:12] - When to start your business
    [02:36] - Scheduling Your Days
    [03:39] - How to Build Confidence through learning
    [06:40] - Final Thoughts
     
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 7 min
    How To Design A Book The Right Way

    How To Design A Book The Right Way

    How To Design A Book The Right Way
    In today's video, Eric Siu talks about how to design your book the right way. Even if you are not a designer, you have to know what you want your book cover to look like because you do not want to outsource that vision. When designing the cover of your book, it also helps to look at other books and see what works and what isn't. Watch the video for the full guide on how to design your book the right way!
    TIME-STAMPED SHOW NOTES:
    [00:00]- Introduction [00:10] - About the Leveling Up book cover [00:17] - Process of designing a book cover [00:47] - Importance of color [01:00] - Character design story [01:19] - You have to know what you want [01:29] - Different version of the book cover [01:32] - Things to consider for the book cover [02:40] - What Goes on Inside of a Book [03:16] - Badges throughout the book [03:49] - Under the dust jacket [04:05] - Pick who you want to work with [04:36]- Know When to Step Away [04:52] - Final Thoughts  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 5 min
    The Habits You'll Need to Guarantee Success in Life (and Create Your Own Luck Consistently)

    The Habits You'll Need to Guarantee Success in Life (and Create Your Own Luck Consistently)

    Today my book Leveling Up is officially released. In this video I'm sharing some of my favorite moments from interviews I've done on other shows talking about the concepts in the book. In the Rebel Capitalist show with George Gammon I talk about the red pill moment that got me focused on being prepared. On the Pomp show I talk about the concept of creating your own luck with the right habits. Be sure to check out all the original interviews, and of course, go support the book! Book available now! https://www.levelingup.com
    TIME-STAMPED SHOW NOTES:
    [00:00] - Why You Should Care for Politics [00:33] - Constantly Improve and Add Value [01:18] - Resilience as a Top Trait in Life [02:45] - The Best Investment You Can Make [03:37] - How To Level Up [04:51] - Equal Opportunities for Everyone [05:13] - How We are Programmed [06:32 ]- Four Forms of Leverage [07:19 ]- Final Thoughts Leave Some Feedback:
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: 
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 8 min
    The #1 Mindset to Overcome Life Challenges

    The #1 Mindset to Overcome Life Challenges

    The #1 Mindset to Overcome Life Challenges
    Try this one, simple mindset shift and overcome any challenge life throws at you. If you approach life as a game, it's much easier to face your challenges and overcome them. These clips are highlights from interviews I've recently done promoting the upcoming book, Leveling Up! 
    TIME-STAMPED SHOW NOTES:
    [00:00] Life is a game [00:14] How to have fun every day of your life [00:40] Jordan Belfort's show [00:51]  How to use pain as fuel [01:31]  Chris Do's show [01:45] Why I wrote Leveling Up [02:51] The importance of mindset [03:30] ClickFunnels Radio [03:45] How to build a strong culture Leave Some Feedback:
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: 
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 6 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

kcb_renku ,

Really insightful

Eric is a great host and always seems to ask the guests questions that I had in mind. As someone who has just started my career, this is a great resource

Jeff at Lease Ref ,

Awesome interviews and guests!

Amazing case studies...they are all about how a guy grew his company to $X - stuff like that. Eric ties in the big picture with tactical details! Also check him out on Marketing School - a snack sized, 5-7 minute rapid fire tips of the day. Keep up the great work Eric!

Jayjaybrown22 ,

Are you looking for a mentor? This show is a mentor in your pocket.

Love the stories, that can often be actionable life lessons as well as great business advice. Thanks Eric !!

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