Leveraging Thought Leadership With Peter Winick – Episode 78 - Michael Landers

How do you go about strategically selecting speaking engagements that you can turn into something more after the event? Michael Landers, Principle of Culture Crossing and author of the book "Culture Crossing" is our guest. Michael shares his experience on having a successful speaking engagement, navigating the awkward conversation of budgets, and the need for consistency in both performance and pricing.