43 episodes

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Liquid Assets: A Beverage Industry Podcast Rabobank

    • Investing
    • 5.0 • 5 Ratings

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

    Social Commerce: The Basics With Rachel Tipograph

    Social Commerce: The Basics With Rachel Tipograph

    Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

    • 37 min
    News Roundup: Earnings, Innovation, and Building a Long-Term Plan

    News Roundup: Earnings, Innovation, and Building a Long-Term Plan

    Liquid Assets gets newsy! Instead of covering one topic this week, we help you catch up on some of the biggest news from recent weeks – accompanied by our expert commentary, of course. Later, we spend some time with Rabobank senior analyst Sudip Sinha on his playbook for capturing attention and sales from consumers stuck at home.

    • 43 min
    Pubs in the UK: What to Expect as Things Reopen

    Pubs in the UK: What to Expect as Things Reopen

    Just days before pubs were set to reopen in the UK, we caught up with Steve Alton from the British Institute of Innkeeping. As CEO of the leading membership organization supporting on-trade establishments in the UK, Steve has a unique perspective on the well-being of the UK pub scene and how it is changing as a consequence of Covid-19. We talk about the role of the pub, digital transformations in hospitality, the impact on big beer vs. craft, and more. It’s bigger than just a UK story and will no doubt resonate with operators in the US, Europe, and the rest of the world.

    • 40 min
    The Future of Distribution with RNDC's Tom Cole

    The Future of Distribution with RNDC's Tom Cole

    Tom Cole is CEO of RNDC, one of the largest distributors in the United States. Tom came on the show to discuss how his company is helping bars and restaurants navigate the reopening process, how distributors are supporting growth of e-commerce, and the long-term impacts of COVID-19 on the wholesaler business (hint: more consolidation). This episode was recorded on June 17th.

    • 40 min
    Can You Do Well... Without Doing Good?

    Can You Do Well... Without Doing Good?

    Historically, companies could choose between two things: making lots of money or making the world a better place. Our guest, a leading voice in the world of marketing for over two decades, would argue that the opposite is true. If you want your business to do well, then you've got to do good – not just talk about it. We are seeing an example of this play out in real time. People around the world are pushing back against systemic racism. Consumers are demanding companies and brands do more than show solidarity; they are demanding action. Our guest, Ian Schafer, is an entrepreneur and former digital marketing executive who worked on campaigns for companies like PepsiCo, Diageo, Nestlé, and Unilever. His latest venture, Kindred, leverages live events (both digital and in-person) to galvanize purpose-led business transformation around the world. In this episode, Ian explains why purpose and accountability are so integral to the future of brand building and so much more.

    • 38 min
    Beyond the Numbers With Nielsen’s Danny Brager

    Beyond the Numbers With Nielsen’s Danny Brager

    The data provided by Nielsen is a critical asset for the beverage industry, helping leaders understand and plan around the impacts of the current crisis. Our guest, Danny Brager, is SVP of Nielsen’s US Beverage Alcohol Practice. In this episode, Danny takes us beyond the headline numbers to answer some pressing questions about the recent dynamics of consumer behavior and how past recessions have impacted consumption, and he offers a framework for how he is looking at the future.

    Note: This episode was recorded on May 18, 2020.

    • 47 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Akins55 ,

Great Podcast and Insights

A great group with awesome rotating guests providing awesome insights in the beverage industry!

Schyule ,

Informative and Entertaining

Thoroughly enjoying these episodes, which cover major trends in the beverage industry and markets (primarily US from what I have heard). Knowledgeable hosts who know what they’re talking about and also bring in industry experts for specific topics, i.e. Constellation to talk e-commerce. Best podcast on the drinks business I’ve found so far.

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