192 episodes

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

    • Business
    • 5.0 • 3 Ratings

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

    What is the 5th Price Point?

    What is the 5th Price Point?

    Let’s talk about price points. There are 4 primary price points in most markets. I want to talk about the 5th price point that isn’t in every market - ultra-luxury.

    What defines an ultra-luxury home? Listen in to learn more.

     

     

     

    Connect with me:
    Michael LaFido

    Marketing Luxury Group I Luxury Listing Specialist

    (888) 930-8510 | michael@marketingluxurygroup.com

    LuxuryListingSpecialist.com


    Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!

     

    Want a luxury shirt? Go to LuxurySpecialistGear.com

     

    • 6 min
    The Power of Starting Over with Heidi Joy

    The Power of Starting Over with Heidi Joy

    Starting over again is not a cakewalk. It calls for humility and a lot of self-will in whatever you do. Today I’m joined by the amazing Heidi Joy. She’s a realtor with a fantastic story that we can all learn from.

    Heidi has been in the industry for a couple of decades now. In 2018, she split with her partner, and she had to start all over again. Heidi’s rude awakening came when she searched her name on the web, and there was nothing about her. She decided it was time for a rebrand and move to sell luxury.



    In this episode, Heidi will share her journey into luxury real estate, and hopefully, we can all get inspired to make the bold moves we’ve wanted to make for a while now, but we lack the courage. Listen and learn.




     

    “Everything now has to be done with joy. If it’s not fun, I’m not doing it.” -Heidi Joy





        


    Three Things You'll Learn in This Episode




    Confidence is everything in this life:
    It's the fuel that keeps you going even when you feel like you are not good enough, especially in this business. 


    There is power in asking:
    We often shy away from reaching out to people just because we feel something is personal or not worth sharing. Heidi believes in the power of asking because it has impacted her life positively. 


    Starting over isn't easy, but it's worth it at the end of the day:
    There are times when we hit a dead end. The only option for us is to demolish everything and start all over again with a new sense of direction and energy. Once we do that, we find ourselves on the path to greatness. 



    Guest Bio:
    As CEO of her real estate team, Heidi Joy is a dedicated real estate professional, devoted to a full-time career in the Tampa Bay Area since 1998. In addition, she’s had the privilege of educating her real estate peers while earning awards and accolades. 







    Connect with Heidi Joy:
    Website: https://www.htsells.com/

    Support Trey Scott at Go Fund Me: https://www.gofundme.com/f/help-save-treys-heart-surgery-and-recovery-fund

    * If you donate 100 dollars or more, you’ll be entered in a chance to win a free, one-on-one coaching session with me. Just put “LUXE” in the note to enter.

    Connect with Michael LaFido:
    Marketing Luxury Group I Luxury Listing Specialist
    (888) 930-8510
    michael@marketingluxurygroup.com
    LuxuryListingSpecialist.com 

    If you have any questions or need help with a listing, join me live on Luxury Fridays. Visit JoinLuxeGroup.com for more information. Hope to see you there!













     

     

     

    • 39 min
    Reading the Contract

    Reading the Contract

    In this podcast, we’re going to be talking about reading the contract. When a home is under contract, you don’t want to make the assumption that your clients have read the contract. You need to remind them of what exactly the contract says otherwise they might end up paying more. Listen in to learn more.

     

    Connect with me:
    Michael LaFido

    Marketing Luxury Group I Luxury Listing Specialist

    (888) 930-8510 | michael@marketingluxurygroup.com

    LuxuryListingSpecialist.com

    JoinLuxeGroup.com

    Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be. Hope to see you there!

    Want a luxury shirt? Go to LuxurySpecialistGear.com

     

     

     

     

     

     

    • 5 min
    Dream Big with Ashley Tate

    Dream Big with Ashley Tate

    How big do you dream?

    Do you believe you need tons of experience to make a jump from selling average-priced homes to $7 million mansions?

    Meet Ashley Tate. She’s with Thrive Real Estate Group. Ashley and I met in January. She attended our Luxury Designation (LUXE) class that we had out in the Denver market, and we toured a couple of mansions as a part of that class. One of those mansions was her listing.

    Ashley has been in the industry for a year and a half. She’s never had a listing above $500,000, and now she's marketing a home for 6.95 million. 

    She will be telling us how she got to that point and sharing some nuggets of wisdom that have helped her come this far. 

    Listen in and learn.

     

    “Definitely pick up your phone in this business.”-Ashley Tate

     




    Three Things You'll Learn:

    • Dream big:
    Be open to suggestions and/or constructive feedback. Don’t hold yourself back. Always know that you’re capable of anything you set your mind to.


    • Refine your network:
    When it comes to networking, always associate yourself with people who are better than you and have been in the industry longer than you. 


    • Leverage video marketing:
    Never underestimate the power of video marketing. It can be the source of some great feedback and connections. 

     

    Guest Bio: 
    Ashley Tate is a graduate of CU, Boulder. Prior to getting into real estate, she's worked in customer service, retention, team training, internal & external communication, client/vendor relations, and leadership roles. 

    Connect with Ashley:
    Email:ashley@thrivedenver.com
    Phone: 720-236-5762


     

    • 22 min
    Pre-Qualifying Buyers: Trust, but Verify

    Pre-Qualifying Buyers: Trust, but Verify

    I recently had a showing request for a 6.5 million dollar listing I have, and unfortunately, there were quite a few red flags on the proof of funds.

    I contacted the agent to let them know that I’d be verifying the information.

    So, let’s talk about pre-qualifying buyers. It’s easy to take people at their word. How do you know if they’re legitimate?

    Listen to learn more.

     

    Connect with me:
    Michael LaFido

    Marketing Luxury Group I Luxury Listing Specialist

    (888) 930-8510 | michael@marketingluxurygroup.com

    LuxuryListingSpecialist.com

    JoinLuxeGroup.com

    Got a question? Be sure to join me live on Luxury Fridays. Visit LuxuryFridays.com for more information on when the next one will be.

    • 6 min
    Seven Keys to Create a Consistent Luxury Experience with Brennan Buckley

    Seven Keys to Create a Consistent Luxury Experience with Brennan Buckley

    Chances are, there are luxury agents in your area who have an excellent reputation. You hear about them all the time. They’re the agents people rave about and recommend. They attract leads and referrals, largely due to their reputations. They get hired consistently. 


    If you’re not one already, wouldn’t you want to be an agent like that?


    It would be best if you listened to these nuggets of wisdom that Brennan Buckley is about to spill. I’ve known Brennan for a little over a year now. He’s the founding partner for Realm Global. He comes with 20 years of experience in real estate. Listen to this episode to learn about the seven nuggets of wisdom to create a consistent luxury experience.



    “When you can make a connection with a buyer or a seller at their level, it shows how diligent you’ll be when you market their home and make a connection of their property.” - Brennan Buckley



    Things You’ll Learn in This Episode:



    Educate yourself:
    Education is a crucial component of your growth.



    Your peer group makes a huge difference:
    It would help if you were around peers that will help you get there. The people around you determine how far you will go.



    Join luxury spheres:
    If you want to join the luxury world, consider joining things like country clubs. That’s where you’ll find your target audience.



    Find a niche:
    Specialists get wealthy, while generalists get paid.



    Do your homework:
    Know your area and everything that happens there, and do not forget to do your homework on the people you’ll be working with. It will make you stand out.



    Partnerships:
    Many clients in the luxury world are wealthy businesspeople, and their main aim is to build relationships and partnerships. Always strive to find a way of becoming a partner to your client.



    Afterward:
    People say that first impressions last, but according to Brennan, afterward impressions last an eternity and help build relationships.



     


    Guest Bio:
    Brennan Buckley is a Founding Partner of REALM Global, a new real estate collective made up of elite luxury professionals across the country. Before joining REALM, Brennan spent 15 years at Iowa Realty, Iowa’s Largest real estate company, where he served for several years as President. At age 33, he was named to The Des Moines Business Record’s Class of “40 Under Forty” business leaders. 



    Connect with Brennan Buckley:
    https://www.linkedin.com/in/brennan-buckley-a890724/


    Got a question? Need help with a listing? Then join me live on Luxury Fridays. Visit LuxuryFridays.com for information on the next live session. Hope to see you there!

    • 34 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

REIexpert101 ,

Incredible!

Michael’s podcast is nothing short of amazing! The information I’ve learned from just listening to one episode and the phenomenal guests he brings on makes this podcast a MUST LISTEN!

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