Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

There are over a million agents out there, so how can you make yourself stand out? The truth is that in today’s competitive market, you need to work hard to win listings. On a recent appointment, I was reminded of how important it is to differentiate yourself. There is one key way that I do this: gifting. To hear more about how I use this strategy and how it can help you set yourself apart, listen to this short podcast.
 
 
 
 

How often do you follow up with past clients or prospects? One of our biggest shortcomings is giving up before following up. I’ve got Greg Holthaus and Andrew Dorn joining me. We’ll talk about the secret power of following up.
Greg Holthaus is a Tom Ferry coach and currently owns and operates two brokerages. He also owns a property management firm with commercial and multifamily portfolios with over 450 units in Illinois. Greg is an avid user of Follow-Up Boss and Ylopo. He expanded his career and joined the Tom Ferry coaching network, where he has excelled and is currently a top-rated team plus, a master coach, and a member of the Tom Ferry speaking bureau.
Andrew Dorn is the Vice President and national speaker at Follow-Up Boss. He’s got over 25 years of experience in digital real estate and works directly with clients, users, and ambassadors. Before joining Follow-Up Boss, he was the vice president at Realtor.com.

Andrew, Greg and I share some nuggets of wisdom to help make our follow-up process easier and more effective. 


Listen and learn.
"Consistent follow-up sets apart the top producers from average agents in the real estate realm. The differentiating factor propels success and separates the exceptional and the ordinary." - Michael LaFido

Things You’ll Learn from this Episode

Dos and don’ts when following up.
How to use AI in your follow-up.
The difference between external versus internal accountability.
How to make the best out of a CRM.

Relevant Links:
Follow Up Boss
Connect with Greg
Connect with Michael LaFido:YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialistHave a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
 
 

One of the best ways to get business as a real estate agent is by engaging your database. However, this is often easier said than done. That’s why I send my database one helpful real estate tip every month. By providing value upfront, you position yourself as a market expert and bring long-term business. To learn more about how this strategy works, check out this podcast.Connect with me:YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist

Are you in the business of selling large properties? Do you have a referral system in place? 
In this episode, Michael Maher joins me on the podcast. We'll have an in-depth conversation on "How To Break Into Luxury" through referrals. Michael Maher is an author, trainer, and one of the country's most sought-after speakers. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years.
Michael believes in the power of consistency and setting standards. He urges us to set standards like we are the kings and queens of luxury.
Would you like to have more referrals in your business and learn how to take your standards a notch higher? This episode is for you. Listen and learn.
"The secret to success with events is in the series of events. Don’t have one event, don’t even have two; you need to have three events for all of your database." -Michael Maher

Three Things You'll Learn

How to ask for referrals.
How to build a referral system in three pillars.
The undisputed power of being consistent.

Connect with Michael Mayer:
Website
Facebook
Join GenGen Comunity
Grab Michael’s book: The Seven Levels of Communication: Go from Relationships to Referrals
 
Connect with me:YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialistHave a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
 

Have you heard the narrative in the media that some states have an influx of people moving to them right now? This claim has a lot of truth, so how can you educate yourself and potentially benefit from feeder markets? You can use an online tool to check precisely the migration patterns of your state and the whole country. If you use it right, you can build feeder networks with other agents, leading to tons of new business. Check out this podcast to learn more about this tool and how to take advantage of it.
 
 
 
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 michael@marketingluxurygroup.com LuxuryListingSpecialist.com JoinLuxeGroup.com

Warm marketing involves prospecting to people that know and trust you. When talking about high-end buyers and sellers, you'll get a much higher conversion rate if they know you, like you, and trust you. On the other hand, cold marketing is reaching out to potential prospects who don't know you. Most people find cold marketing extremely difficult, but today we have some tips to make it easier.
In this episode, Melony Trementozzi and Tyler Fenn of Red X are on the show. Melony is a Mrs. Texas International, and she attended my Luxury Designation in Denver in January 2022. Tyler is the VP of Sales at Red X. He's been helping real estate agents leverage their data through the proper communication channels.
Melony, Tyler, and I have an in-depth conversation on how to make cold calling easier. The Red X team shares how they are helping make the process less cumbersome.
Listen in and learn.Don’t forget to check out my site for some fantastic announcements! Go to secretsoftopluxuryagents.com for more information. Enjoy $150 off Red X click HERE“Data is what drives your business. It’s what drives your social media. It’s what drives your prospecting. It’s what drives your follow-up.”-Tyler Fenn
 

 
Three Things You’ll Learn from This Episode
 


As a real estate agent, you must learn to stand out from the crowd.


Clients have different personalities; as an agent, you must know how to camouflage through them.


Data never lies. Learn how to use data to grow your business.
 


 
Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialistHave a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!