142 episodes

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

    • Business
    • 5.0 • 2 Ratings

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

    A New Designation for the Global Real Estate Community

    A New Designation for the Global Real Estate Community

    I'm excited to announce there is a brand new Diversity Designation. I'm proud to say I'm one of the co-founders of this brand-new Diversity Designation called the ‘Certified Diversity Specialist’ (CDS). With the goal of helping agents increase their knowledge, providing the tools and resources to help them work with more buyers and sellers, and helping them differentiate themselves among a diverse population. To learn more about the designation, listen to this podcast. 
    Learn more:  https://diversitydesignation.com/

    • 2 min
    How Real Estate and Insurance Agents Help New Homeowners w/Jordan Phillips

    How Real Estate and Insurance Agents Help New Homeowners w/Jordan Phillips

    Would you like to join me in Napa to get Certified in Luxury?🍷 Reserve your spot now at luxurydesignation.com
    Usually, I have guests that are top luxury agents or team leaders. However, from time to time, I like to have various service providers that I think you would benefit from hearing from. 
    Today is one of those podcasts. Today we’re talking about homeowner’s insurance. Sure, it may not be the most exciting topic, but it can add more value to a transaction.
    Any type of introduction to a service provider you can offer to a client, it can be as small as a painter, electrician, a moving company, a loan officer, or title company will provide that white-glove experience to your client. You’ll look like a rock star and stand out from the competition. 
    I’ve got Jordan Phillips with Goosehead Insurance with me today, who happens to be my personal insurance provider. He’s worked with a lot of high-end clients, including many professional athletes. With all homes, you want to make sure it's covered the right way.
    To get in touch with Jordan, you can call him at 618-789-6400, or send an email, jordan.phillips@goosehead.com."Insurance is one of those things you never know when you’re going to need it.”  -Michael LaFido

    Three Things You’ll Learn in This Episode

    Find out what’s important to your client and assess from there.
    A lot of times, your client’s got an insurance policy and has no idea what it entails. You might find that they’re under-insured, or they may have a policy that doesn’t fit their needs.


    Don’t be afraid of being pushy.Many clients don't understand insurance or they don't know what they need, and it can really hurt them in the end. With this in mind, stop worrying about being pushy and focus on the added value you’re bringing to the table.


    Does a name brand really matter?
    Whether it’s State Farm, Nationwide, AIG, etc… every insurance company will generally have the same base coverage. The big difference is in the price. However, it all comes back to the client and what’s important to them. 
     
    Guest Bio:
    Jordan Phillips is the owner/CEO of Goosehead Insurance Agency. His brokerage is a 100% lender and referral-focused brokerage that represents 30+ carriers which truly gives our clients something no one else can, choice. With an emphasis on quality, there is no one better when it comes to insurance for home closings. We specialize in getting our client's dream homes insured properly and fairly.Goosehead is currently disrupting the Insurance Industry with leading technology and a business model that works. Taking the best clients with the top companies in the insurance industry and bringing them together under one roof.
     


     

    • 23 min
    The Power of Second Chances

    The Power of Second Chances

    In this week’s message, I’d like to talk about the power of second chances.
    In life, people often make mistakes and don’t get a second chance to correct them. Real estate is no different in this regard. For example, a seller may interview you but then choose to work with someone else.
    So how do you stay top of mind with such a client in the event that it doesn’t work out with the other agent they chose? Listen to find out. 

    • 5 min
    Home Warranties Explained w/Harry Keifer

    Home Warranties Explained w/Harry Keifer

    Who would like to join me in Napa to get Certified in Luxury? 
    Go to www.LuxuryDesignation.com for more details 
     
    Home warranties are a valuable investment. Whether you’re representing a buyer or seller, there are several benefits to including a home warranty. They’re a great way to differentiate yourself in a competitive market.
    However, not all home warranties are created equal. There are a lot of different home warranty companies out there. So be sure to do your due diligence.
    Today, I have the honor of being joined by Harry Keifer with Achosa Home Warranty. I highly recommend Achosa. We discuss what makes Achosa stand out from other home warranty companies, along with some little hidden secrets that consumers should look for when choosing a home warranty company. 
    To find out more about Achosa, visit their website at www.achosahw.com
     
    “When it comes to home warranty companies, I believe quality, consistency, speed, and safety are what homeowners are looking for.”  -Harry Keifer

     
    Three Things You’ll Learn in This Episode

    The power to choose: With Achosa, customers are empowered to choose their own vendor, unlike traditional home warranty companies, which usually have limited pools of vendors in their networks.
    Ask for feedback: Check in with your clients and ask them for feedback on how you’re doing. You need to create that “wow” experience for them to plant those seeds for referrals. So ask, ask, and ask. 
    Both buyers and sellers benefit:A home warranty can provide a better and faster sale. If a buyer is on the fence about a home, it can give them a much-needed push by providing extra security and peace of mind. It also protects sellers against repairs and replacements that can hold up the transaction.

    Guest Bio:
    Harry Keifer is the Co-Founder at Achosa Home Warranty based in St. Louis, Missouri. Previously, Harry was the Head of Sales at Home Warranty of America and also held positions at Direct Energy and The Real Estate Book. 
     
     

    • 29 min
    Choosing A Home Warranty Company

    Choosing A Home Warranty Company

    This episode is all about home warranties. For example, if the A/C goes out, or your garage door opener stops working, or have a plumbing issue… if you have a home warranty, you could save thousands of dollars in repairs. One particular home warranty company that I recommend in Illinois is one I used for my home. They're called Achosa. In addition to Illinois, they’re located in 15 other states. I have one of the co-founders of Achosa Home Warranty, Harry Keifer, with me today. You’ll learn more about home warranties and how they are beneficial. Listen for more details.
    To learn more about Achosa, visit their website at https://www.achosahw.com

    • 7 min
    Setting the Stage for Home Sale Success w/Barb Schwarz

    Setting the Stage for Home Sale Success w/Barb Schwarz

    I’m a big believer in home staging. It’s a widely used and respected strategy in the real estate industry. It’s recognized as a very effective technique in selling a home in less time at a higher price.
    You already know that every property needs to be clean and in as good repair as possible. But what's equally important is the staging and how you communicate it to the seller. 
    I'm so honored to have Barb Schwarz as my guest. Before getting into real estate, her background was in theater and this gave her a unique perspective as an agent. This lead her to creating the home staging industry. 
    Prepare to be inspired by her vast expertise on the subject. You'll hear incredible tricks for the trade, her analogies, as well as some great "Barb sayings".
    You can contact Barb on her website or send her a message on her Facebook page.
    This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.
     
    “Most agents don’t understand the importance of staging or they don’t know how to articulate it to the client.”   - Michael LaFido

    Three Things You’ll Learn In This Episode
    There is no “I” or “you” in team:
    A surefire way to get your client on the defense is to address them with “I” or “You”... You need to shift the dialogue to “we”. You and your client are a team. If you do this, the client will value you at a higher level, and be more open to accepting whatever you tell them.
    Honor the client’s home and their possessions:
    Take an active and sincere interest in the client’s possessions. Compliment what you later want them to put away. It will be much easier for the client to put away that ugly, day-glow painting or creepy taxidermy polar bear so that their house stages well.
    Visualization is key:
    Many times a home can be painted cool gray, have perfectly bare counters and floors, but still have overly personalized items. They make buyers feel like they're intruding into someone's life, which is the opposite of what you want. It’s the agent’s job to position the home so that the vast majority of buyers can visually see themselves moving in, so they'll pay the price you want in order to make it their home!
     
    Guest Bio-
    Barbara Schwarz is the creator of The Home Staging Industry®. She has personally trained over a million home stagers and real estate agents through her courses, training, and seminars. She is the founder and builder of The International Association of Home Staging Professionals, The Staging University, The ASP Courses and Designations, and Stagedhomes.com.
     
    Recommended books:Home Staging: The Winning Way to Sell Your House for More Money
    Staging to Sell: The Secret to Selling Home in a Down Market
    Building a Successful Home Staging Business
    Staging The World 
     

    • 50 min

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