101 episodes

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

    • Marketing
    • 5.0, 1 Rating

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

    Reasons Homes Don't Sell

    Reasons Homes Don't Sell

    I used to teach health and physical education when I was going through college, and that’s where I learned the ‘K.I.S.S.’ method—Keep It Simple, Stupid. When it comes to discerning why a home isn’t selling on the market, it really is important to keep the diagnosis simple. Today I’m sharing the three reasons why properties don’t sell, along with a brief brand update.

    • 4 min
    How To Stay Relevant In Luxury Real Estate w/Anthony Hitt

    How To Stay Relevant In Luxury Real Estate w/Anthony Hitt

    Professionals in every industry need to adapt to the new normal and real estate is no exception. To outlast COVID-19 and see great results for years to come, you have to start being more open-minded with the way you run our businesses.
    Embracing technology is no longer an opt-in; you have to take advantage of what’s on offer if you want to keep our clients interested in our services. 
    What core elements of the business have changed and what will stay the same? 
    In this episode, CEO of Engel & Völkers Americas, Anthony Hitt shares how to stay relevant in luxury real estate, regardless of the pandemic.
     
    We need to be more than just agents, we want to take it to a higher level and be like an advisor to our clients. -Anthony Hitt
     
    Three Things You’ll Learn In This Episode
     
    Prioritize good brandingThe way you brand your teams is extremely important. Anything elementary will be passed over by discerning clients, so aim to build something sophisticated and timeless.
     
    Specialization is keyLuxury clients want to know we’re specialists at what we do, so you have to become an expert on your geographical areas. You need to show the consumer that you're a knowledgeable consultant, and offer more than the average agent.
     
    Connect with the right crowdOur network is our net worth, so be sure to have connections with the right people. They don’t need to be your clients, they just need to refer us to the people they know.
     
     
    Guest Bio
    Anthony Hitt is the CEO of Engel & Völkers in the Americas. He has been a part of Engel & Völkers since the Hamburg-based real estate leader approached him to establish their brand in California. Anthony was a top-producing agent for many years, and received regular praise from publications including The Wall Street Journal and the Los Angeles Times. He is the author of Essentials of Personal Achievement, Taking Charge and Positive Impressions. 
     
    To find out more about Anthony and Engel & Völkers, head to:
    https://www.linkedin.com/in/anthonyhitt
    www.engelvoelkers.com
    https://www.inman.com/author/anthony-hitt/ 
    https://www.facebook.com/AnthonyHitt 
     
    You can also find him on Twitter and Instagram under the username @anthonyhitt
    And email him at anthony.hitt@evrealestate.com 

    • 41 min
    How to Make a Buyer's Agent Feel like a Rockstar

    How to Make a Buyer's Agent Feel like a Rockstar

    When a buyer’s agent inquires or sets up a showing for your luxury listing, chances are they’re not an experienced luxury agent. Perhaps the particular buyer they are working with is their "trophy client.” As a marketing specialist, you want to make that agent feel good, and that their "experience" working with you or showing your luxury properties is different and better than the competition. Today, I’ll give you a quick but effective tip to improve the experience for both the buyer and their agent when they interact with you on one of your high-end or luxury listings.

    • 3 min
    How to Build Relationships in the Age of Social Distancing w/Anne Miller

    How to Build Relationships in the Age of Social Distancing w/Anne Miller

    Real estate has always been a relationship-based industry, so agents need to find ways to keep communicating with their spheres in the age of social distancing. 
    Is it even possible to build relationships with prospects and clients during social distancing? How can you build genuine bonds with people during this time?
    The world may have come to a standstill recently, but you’re lucky to live in an age where technology allows us to stay in touch virtually.
    On this episode that was recorded as part of my recently launched Luxury Lunch & Learn, Vice President of Luxury and Commercial at RE/MAX Holdings, Anne Miller shares how to survive and adapt to the new normal in the luxury real estate space.
     

    As agents and entrepreneurs, your past clients have to hear from you now. Reach out to them. Don’t talk business, check in with them authentically and sincerely. -Michael LaFido
     
    Three Things You’ll Learn In This Episode
     

    Adopt an abundance mindsetNow more than ever before, it’s important for agents to help each other. Instead of having a scarcity mindset and not wanting to share business, now is the time to build relationships with agents in other teams and across the country. We are stronger when we work together.
    Check in with clientsIt’s always important to stay in contact with past clients, but even more so while so many people are worried about the future. Reach out to clients to see how they are; once COVID-19 has passed, you will be remembered for that. However, be sure to do this genuinely; any insincerity will have the opposite effect.
    Be visible on videoA lot of agents are nervous to appear on video, which makes the Zoom option of turning off the camera an attractive idea. However, to build relationships, we have to be visible. Clients are more trusting when they know who they’re speaking to, especially in the luxury space.

     
    Guest Bio
    Anne Miller is the Vice President of Luxury and Commercial at RE/MAX. She is recognized as a luxury real estate expert with over 20 years of experience. Prior to joining the RE/MAX team in 2013, Anne worked in luxury development, sales and acquisitions in Chicago, New York, Florida and North Carolina.
     
    To find out more about Anne, head to:
    https://news.remax.com/bio/anne-miller
    https://www.linkedin.com/in/anne-miller-9a310316 
    Or email her at annemiller@remax.com
     
    And for more on RE/MAX Luxury and Commercial, visit
    remax.com/luxury
    Remaxcollection.com

    • 1 hr 3 min
    Who's Your Buyer?

    Who's Your Buyer?

    Do you know who your intended buyer is for the home you represent? This is something you need to know if you want to market that home to a larger pool of buyers. Think of the buyer as your home’s “avatar”— it can take many forms, but you need to know who it is before the home goes live on the MLS if you want to sell it for top dollar. 

    • 3 min
    How to Keep Your Systems Running During the Economic Downturn w/Ned Stringham

    How to Keep Your Systems Running During the Economic Downturn w/Ned Stringham

    In the wake of COVID-19 and the economic shift, it’s important to take stock of your costs, but you also have to be sure you have effective software systems in place. Is it possible to keep costs low without compromising on the systems you use?
    Times of crisis are an extremely important time for business owners in any sector: where you choose to save money tells people about the character of your businesses. How can you minimize your costs without retrenching your staff?
    On this episode, CEO and Chairman at Inside Real Estate, Ned Stringham shares how Inside Real Estate and kvCORE are helping real estate teams cut costs during this difficult time. 
     

     During these trying times, it’s extremely important to time-block and prioritize your more serious leads. -Michael LaFido
     
    Three Things You’ll Learn In This Episode

    Now more than ever, it’s important to timeblock and prioritize more serious leads. Using a system like kvCORE allows you to do just that. 
    In times like these, when everyone is being more mindful of costs, agents should look into the tools provided by their broker. This is much more cost-effective than paying for tools as an individual.
    Broker owners and team leaders can minimize costs by paying for holistic "back office" systems instead of paying for multiple systems piecemeal.

     
    Inside Real Estate has put together a comprehensive LIVE report analyzing national & local data to shed light on the impact COVID-19 has had on residential real estate.  
    You can access this report for FREE, right here https://bit.ly/2zmDYDl  
     
     
    Guest Bio
    Ned Stringham is the CEO and Chairman of Inside Real Estate. Since joining as a partner in 2012, he has been instrumental in shaping the vision and strategic direction of Inside Real Estate. Ned holds an MBA from Harvard Business School, and is the Managing Partner of 42 Ventures and the Executive Chairman of Insurance Technologies. 
     
    To find out more about Inside REal Estate and Ned Stringham, head to
    Insiderealestate.com 

    • 34 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Marketing

Listeners Also Subscribed To