38 episodes

The Mid-Day Squares story: how we're trying to build the next biggest Chocolate Company, family business, and our unfiltered thoughts on entrepreneurship. Nothing is off topic, no subject is off limits. Entrepreneurship the way it should be told with no f***s given.

Mid-Day Squares - UNCENSORED‪!‬ Nick, Lez & Jake

    • Business
    • 5.0 • 41 Ratings

The Mid-Day Squares story: how we're trying to build the next biggest Chocolate Company, family business, and our unfiltered thoughts on entrepreneurship. Nothing is off topic, no subject is off limits. Entrepreneurship the way it should be told with no f***s given.

    Mentorship is a CHEAT CODE!

    Mentorship is a CHEAT CODE!

    In this episode, Jake, Nick and Lez answer questions from the audience on our upcoming flavor and tips they would give to new founders building in the CPG space

    We discuss Jake taking over R&D without permission, how we pump ourselves up when stress gets too high, how mentorship is a cheat code for founders and so much more.

    We share key takeaways on:


    Why flavor development is challenging
    How failure can lead to success
    How finding World Class mentors changes the game
    Helping people without an agenda
    The struggles in finance for early CPG companies

    Show notes:

    Stay up to date with Mid-Day Squares on Instagram and LinkedIn

    1:21 What’s going on with Cookie Dough?

    2:52 Why Cookie Dough is so complex to make

    4:40 Cookie Dough’s origin story

    6:03 Jake brings the momentum up

    6:45 Jake hijacked R&D to make his own flavor

    9:52 Go-to motivational techniques when stress becomes too high

    16:10 Who’s bought into the concept of sleep?

    17:53 Jake’s PTSD

    19:10 How important trust is with mentorship

    21:45 Lez’s trust issues with mentors

    25:34 Have no agenda when helping people

    27:13 Mentorship is a cheat code

    29:55 Tips for starting a new CPG company

    32:13 Be at stores as often as possible

    37:00 How difficult finances are as an early CPG company

    For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

    • 39 min
    Misery is a Choice.

    Misery is a Choice.

    In an impromptu podcast recording, Nick and Lez choose to no longer be miserable.

     We discuss the issues that have arisen in the last few weeks and the mindset we’ve adopted on misery and how even though things are tough at Mid-Day Squares, we’re choosing to no longer be miserable.

    We share key takeaways on:


    What it means to be a World Class organization
    How important mindset is in tough times;
    The “secret” to our relationship as married co-CEO’s;
    The importance of working on your ability to have hard conversations;
    What you should expect out of a relationship

    Stay up to date with  Mid-Day Squares on Instagram and LinkedIn

    Show notes:

    1:00 Why we’re working till 11pm tonight

    2:57 Is Mid-Day Squares a sh*tshow?

    4:30 We aren’t World Class. Yet.

    5:37 Surprise appearance from Alba Saltarelli

    7:25 Accepting that we aren’t World Class

    9:53 How we evolving our leadership to be World Class

    12:40 How accepting misery makes you more miserable

    15:13 Acknowledge the misery but don’t let it consume you

    18:48 Getting juicy with Nick and Lez

    19:55 How therapy helps our relationship

    21:33 Hard conversations

    24:35 How we have more capacity for hard talks.

    27:20 You need to constantly be working on your relationships

    28:15 In a partnership you need the output of 3x

    29:44 What our relationship means

    31:04 What World Class is to us

    For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

    • 33 min
    Why Survival is Painful.

    Why Survival is Painful.

    Description:

    This episode is about how it's sometimes necessary to take 3 steps backwards to take 10 steps forward.

    We discuss the transition we're going through at Mid-Day Squares moving from a 2 square per package to a 1 square per package product and how it's slowly eating away at our spirits and the realizations we have had as we go through it.

    We share key takeaways on:


    How to convert your energy into something that propels you and doesn’t eat away at you;
    Why the negative person in the room always feels the loudest;
    Why survival is painful;
    How your true measure of success is thriving in bad times;
    The suffering in our world and how this has made people project their emotions rather than deal with them.

    We leave you with our biggest learning:

    “No one has achieved anything significant without a course of critics standing on the sidelines explaining why you shouldn't do it or why it can not be done and you should go for it anyways.”

    Show notes:

    We share our unorthodox approach to building a chocolate empire & how to win at raising  capital, the importance of “just starting” and demanding what you want at all costs.

    Stay up to date with  Mid-Day Squares on Instagram and LinkedIn

    1:00 The difficulty of transitioning from 2 squares to 1 square

    2:27 Jake’s notes on negativity and his personal breakdown

    3:30 Emergency therapy session pre-recording

    4:34 How to use energy to your advantage

    5:23 Why we changed from 2 square format to 1 square format

    6:42 How the change is keeping our business alive

    8:05 The fine line of figuring it out: does the world want a good product? Or a low price point?

    9:25 Why the fringe minority is the loudest in the room

    14:15 Why change is hard and what we are going through

    16:30 The difference between making a decision for change and living through it

    18:48 Milestone: we opened our 3000th store

    20:15 Jakes demoralization

    23:30 Why founder conflict happens

    25:10 How putting in the work pays off in communication

    26:29 Were under attack: Who is attacking Mid-Day Squares right now

    27:56 Why do people police us?

    30:41 Be okay with going 3 steps backwards to go 10 steps forward

    31:15 A powerful note on critics

    For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

    • 32 min
    Where The F*CK Have We Been?

    Where The F*CK Have We Been?

    EP 35: After 11 months- we’re back.

    We dive into where the f*ck we’ve been and scratch the surface on what the f*ck has happened since our hiatus.

    But first, we focus on the power of “just starting” as a key component of winning.

    We discuss how important it is to stick to a plan and touch on the uncertainty and difficulty of pulling back when you are on a roll in order to balance the see-saw of momentum in a business.

    Learnings from our last $10 Million dollar raise are shared with key takeaways on:

    -how to keep investors and key relationships looped in when you aren’t ready for them,

    -why our fundraising process is successful: the power of content and building out loud,

    -the importance of demanding what you want and staying true to who you are, and worrying not about your competition- but only about your customers.

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    .

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    Show Notes:

    We share our unorthodox approach to building a chocolate empire & how to win at raising  capital, the importance of “just starting” and demanding what you want at all costs.

    Stay up to date with  Mid-Day Squares on Instagram and LinkedIn


    Watch our raise video 

    1:48 The power of just starting

    3:29 Denying demand

    4:25 The importance of your game plan

    8:09 Watch the raise video here

    8:35 The difficulty of pulling back and thoughts on momentum

    10:41 How to keep investors and key relationships looped in when you aren’t ready for them

    13:30 Shoutout to our sponsor caffeine

    15:25 a fact check on Jake’s caffeine hiatus

    16:38 pulling off a $10 Million Dollar fundraise

    18:13 Watch the raise video here (same as above)

    18:47 Advice to anyone fundraising

    19:18 Why our fundraising process is successful: The power of content and building out loud

    22:16 Staying true to who you are and demanding what you want

    24:00 How to keep investors in touch with your business, before they invest.

    25:20 Not worrying about your competition, but only about your customers

    26:16 Remarks on consistency and just starting

    • 30 min
    WHY THERE'S NO TURNING BACK AFTER DECIDING TO BLITZ SCALE

    WHY THERE'S NO TURNING BACK AFTER DECIDING TO BLITZ SCALE

    EP 34 : When scaling a business, every growth point  brings the same  struggles with higher stakes, and for MDS the stakes have never been  higher! Just months away from closing a 10 million dollar raise, it's  time to distil what blitz scaling actually means and why once you hop on  the train, there's no getting off.

    We Also Talk ...

    - Embracing chaos

    - Crushing vs Crashing

    - Why Slowing Down isn't An Option

    - Mental Preparation 

    - Getting comfortable with being uncomfortable

    - No Going Back

    • 41 min
    How to Make your First $1 Million In The Upcoming Roaring 20's

    How to Make your First $1 Million In The Upcoming Roaring 20's

    Ep 33: MDS founders Lez, Nick and Jake share their strategies on how to  make money in the ROARING 20's! A data driven, roundtable with tons of  takeaway, as the entrepreneurial minds of MDS use what they've learned  to identify what's next in the world of CPG.

    We Also Talk ...

    - Trends

    - Data Makes The Difference

    - How MDS Used Data To Create A Winning Product

    - 3 Ways To Win Big In The Roaring 20's

    - Turning The Page On The Pandemic

    - Innovation vs The Machine

    www.ahrefs.com 
    trends.google.com

    • 45 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

EvanClark_ ,

This team is the real deal.

Add this podcast to your line up and I promise you’ll leave feeling inspired. Nick, Lez and Jake’s authenticity, humour, and insight into the world of entrepreneurship is truly next level. I couldn’t thank them enough for the amount of value and enjoyment I receive listening to each episode. Keep crushing it.

Lezliehollylfk ,

Great CPG added value

Love doing the podcast. Tons of added value on entrepreneurship and the cpg industry ... also great conversations and laughs... definitely recommend

MomjoMama ,

LOVE MDS!!

I’m a huge fan - of the chocolate and of the company culture and everything MDS stands for 🙌

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