Real Estate Team OS

Ethan Beute | Follow Up Boss
  • 5.0 (2)
  • ENTREPRENEURSHIP
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Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.

  1. How Leadership Training Becomes a Market Expansion Engine with Keegan Siegfried | Ep 110

    3D AGO

    How Leadership Training Becomes a Market Expansion Engine with Keegan Siegfried | Ep 110

    Some of your best agents will eventually start wondering what it takes to build a team. Instead of letting that curiosity play out on its own, which might mean losing them, Keegan Siegfried gets ahead of it. He brings high-potential agents behind the curtain: P&Ls, budgets, accountability meetings, the real cost of hiring and firing, all of it. Many realize they don't actually want to build a team. Some have become expansion market leaders — empowered, retained, and even financially backed by Keegan himself.  What started as a fix for an agent retention problem became the engine behind his growth from 15 agents in Tampa to 175 agents across five markets in about three years. You'll learn exactly how that program works — and what it produces. You'll also learn how to use your onboarding process as an agent selection tool, what the financial J-curve of scaling actually looks like from the inside, how the "Race to 200 transactions" drives agent success, and what he’s learned adding ancillary businesses to the real estate operation. Keegan Siegfried leads Paramount Home Group, one of the first teams ever to join LPT Realty, now spanning Tampa, Stuart, West Palm Beach, Orlando, Miami, and Chicago. Watch or listen for Keegan's insights into: 0:00 Intro and welcome1:55 Why coachability and work ethic beat interview performance5:24 How Keegan's team started almost accidentally and why he had to leave the brokerage it started in10:01 Why LPT Realty and mentor Robert Palmer were the ideal fit for his growth path11:31 From 15 agents in Tampa to 175 agents across 5 markets in 3 years by focusing on agent outcomes and bottom line13:29 How each of 5 markets came to be, who leads them, where those leaders came from, and the centralized-ops-plus-local-RVP model that holds it all together21:42 The leadership training program that started as a retention fix and ended up supporting expansion27:21 The J-Curve of scaling and what cash reserves, churn math, and financial sacrifice look like in practice31:47 The "Race to 200" value proposition for agent success and "PALS" program for agent voice36:17 When and why he added mortgage, insurance, and title businesses44:08 Where the real estate team model is heading and which teams will succeed 48:23 At the end, learn about purple and gold Ravens fans, Michelin star restaurants and the team leader dinners worth traveling for, and an eight-week-old and almost-four-year-old who completely reorganized what recharging looks like. Mentioned in this episode: → Mike Schumm “The Hidden Curve That Kills Real Estate Team Profit”→ Grant Johnson “How Commercial Agents Boost Team Revenue and Referrals” → Jon Cheplak “Why Most Real Estate Team Leaders Shouldn’t Be Team Leaders” Connect with Keegan Siegfried: → https://www.facebook.com/keegan.siegfried Connect with Real Estate Team OS → https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

    54 min
  2. How Commercial Agents Boost Team Revenue and Referrals with Grant Johnson | Ep 109

    APR 21

    How Commercial Agents Boost Team Revenue and Referrals with Grant Johnson | Ep 109

    What would a commercial division add to your residential real estate team? And what does it look like when one generates roughly $100M in active listings — and a $25M portfolio sale — in its first year? You're about to find out. But this episode is about a lot more than a shower-thought-turned-11-agent commercial division. Grant Johnson's Twin Cities team went from selling 100-150 homes per year for nearly a decade to 270, then 539, then 830+ — while adding only 2 staff members along the way. Learn how his 120-agent organization can run with just 5 staff, why they brand around the agent rather than the team, and what he’s learned about how (and how not) to expand into new markets. Grant is candid about mistakes and backwards moves to avoid and cautions for aspiring team leaders - all based on his extensive experience. Watch or listen for Grant's insights into: 0:00 Intro and welcome1:35 Why 75% of agents should never start a team and what puts someone in the 25% who should 12:31 How to run 120 agents on 5 staff, including the specific roles that held them together as production grew from 150 to 830+ homes per year in 3 years19:03 Why group coaching sessions segmented by production level beat 1-on-1s at scale — and how a culture of peer accountability fills in the rest21:53 How a shower thought became a commercial division in one week that now includes 11 agents, ~$100M in listings, and a $25M portfolio sale in year one23:28 Why applying residential marketing (like high-end video walkthroughs) to commercial listings is attracting commercial agents27:31 The referral flywheel between residential and commercial agents (a $5M sale, a 25% referral fee, and zero deal work for the residential side)31:59 Why cold calling agents is the wrong first move in market expansion (and what he's doing differently for the next expansion)37:00 Why you don't need to incessantly brand your real estate team (even if someone tells you to)39:29 The weekly meetings and monthly financial reviews that keep the team connected in a high-growth environment 47:07 At the end, learn about rooting for your competitors, a $60-a-day coffee habit, what happens when two universities politely ask you not to come back, and learning from people rather than pages. Mentioned in this Episode:→ Scaling a Real Estate Team to $6 Billion in Production with Jason Mitchell→ Building a Real Estate Company That Works Without Your Production with Jason Mitchell→ Why Most Real Estate Team Leaders Shouldn’t Be Team Leaders with Jon Cheplak Connect with Grant Johnson:→ https://www.instagram.com/thereal.grantjohnson/ → grant at grantjohnson dot com → 651 324 3787 Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

    55 min
  3. Why This Real Estate Team Hired a Chef for Lead Generation with Cindi Featherston-Shields | Ep 108

    APR 14

    Why This Real Estate Team Hired a Chef for Lead Generation with Cindi Featherston-Shields | Ep 108

    A full-time chef.A margarita machine.Live bands.Charcuterie boxes.Golf trips.A consignment shop.An animal welfare nonprofit. Are any of these on your list of real estate team lead generation tactics? Probably not. Who are they a fit for? Someone who’s delivering “what’s needed in our area.” Someone who’s in production because “leadership without proximity loses power.” Someone who’s invested in growing community. Yes, Cindi Featherston-Shields explains how she runs a daily accountability call with her team, who fits her agent avatar, which staff positions provide agent leverage, and why she’s positioned for 2.5x growth of her 41-agent team. But throughout this conversation, she also exemplifies community as strategy and heart as differentiator. Watch or listen for Cindi’s insights into:0:00 Intro and welcome2:53 The outcomes of a daily accountability call with your whole team4:19 Buying a brokerage as a 20-something who was just 2 years into the business (and growing it to 5 offices and 120+ agents even though half the agents walked out on day one)8:10 The liability in a brokerage model versus a team model12:50 Why they hired a full-time chef (as a key to their lead generation strategy)14:17 Throwing events for prospects, clients, and agents without going into your own pocket19:57 Leadership without proximity loses power (or: why to stay in sales production!)21:22 Building a niche in golf course communities and bringing other agents into it25:07 Leaders creating leaders26:45 The power and role of the Top 50 list29:51 The 8 staff positions that support the 41-agent team31:36 Why she can grow by 2.5x from here37:55 How an animal welfare nonprofit, an upscale consignment shop, a warehouse, a moving truck, and a line of jams and jellies ties into her real estate business  43:49 At the end, learn about cheering at the US Senior Open, accepting frivolous items as a frugal person, and learning about AI while traveling the world. Related episodes you’ll enjoy: → Mike Schumm on profitability https://www.realestateteamos.com/episode/real-estate-team-profit-business-turnaround-mike-schumm → Amy Stockberger on clients for life https://www.realestateteamos.com/episode/real-estate-clients-for-life-amy-stockberger → Carol Foderick on working by referral https://www.realestateteamos.com/episode/hidden-math-referral-only-real-estate-team-growth-carol-foderick Connect with Cindi Featherston-Shields: → https://www.facebook.com/cindi.featherston → https://www.instagram.com/cindifeatherstonshields/ → https://www.tiktok.com/@cindifeatherston.shields Connect with Real Estate Team OS: → https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

    50 min
  4. Growing a Profitable Indie Brokerage Powered by Inbound Leads with Ryan Fitzgerald | Ep 107

    APR 7

    Growing a Profitable Indie Brokerage Powered by Inbound Leads with Ryan Fitzgerald | Ep 107

    Why make 300 cold calls per day if you don’t have to? That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way. Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike. Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch it. Learn why he built a brokerage instead of a team, a key role in his growth and success, how discipline around profitability makes tough decisions easier, and what makes websites work for you in 2026. Watch or listen for Ryan’s insights into:0:00 Intro and welcome1:26 The role of trust within a team3:00 Too many inbound leads as the start of a team5:53 The staff and culture of a 40-agent brokerage selling about a house a day9:43 Why his Director of Growth and Strategy is "one of the best hires I've ever made" (and how it happened)16:16 Considering indie brokerage vs real estate team17:59 The role of brand in attracting and retaining high-performing agents24:19 Turning down teams that want to join your team or brokerage28:53 How they create agent-facing video content31:52 The basics of a great website that produces leads and phone numbers every day37:07 The "crazy and even chaotic" situation with SEO right now41:52 The basic, boring truth about tomorrow's successful teams and brokerages 43:03 At the end, learn about a great coaching experience, physical books, and walking with your own thoughts. Mentioned in this episode:→ Eric Bramlett on profitably supporting teams https://www.realestateteamos.com/episode/how-to-profitably-support-teams-in-your-real-estate-business-eric-bramlett-partners Connect with Ryan Fitzgerald:→ https://www.facebook.com/fitzy1577→ https://www.instagram.com/ryanfitzgerald__/→ https://agentloft.com/→ https://raleighrealty.com/ Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

    50 min
  5. Going All In with One Builder to Grow Your Real Estate Team with Kate Robinson | Ep 106

    MAR 31

    Going All In with One Builder to Grow Your Real Estate Team with Kate Robinson | Ep 106

    Wondering how to sell more new construction?Curious about how to partner effectively with a home builder? You’re about to learn the details of a partnership that’s grown from selling 10 new homes in one market in 2017 to 550 new homes per year in multiple markets today! Learn how the #1 Century 21 real estate team in the world has integrated deeply and grown concurrently with one builder. Kate Robinson was one of the first three agents with Melnychuk Real Estate Group before transitioning to transaction coordinator, then operations manager. She shares with you tips for that agent-to-staff opportunity, details of the role, and metrics to pay attention to. Kate also highlights what top-performing agents do differently and the history, development, and foundation of their relationship with Akash Homes, a home builder and residential developer, to scale new construction sales across multiple markets. Watch or listen for Kate’s insights into: Transitions from real estate agent to transaction coordinator to operations managerWhich agents are good fits for staff rolesExpansion from 3 agents to 17 agents, 4 staff, and 3 marketsDetails of an all-encompassing operations manager roleDetails of their tech stack and what they pay most attention toWhat top-performing agents do differentlyHow to earn a spot on the new build teamWhen and why they committed to one builder (after working with several)How to integrate deeply with a builder partnerTop projects for the year aheadAt the end, learn about William and Madison Stephens, indoor, outdoor, and on-sleeve plants, a 30-acre lot, and places to learn. More conversations on working with builders: → Treasure Davis https://www.realestateteamos.com/episode/real-estate-team-colorado-springs-treasure-davis → Jonathan Campbell https://www.realestateteamos.com/episode/how-to-drive-per-agent-productivity-jonathan-campbell → Mike Hines https://www.realestateteamos.com/episode/form-real-estate-partnership-oyler-hines Connect with Melnychuk Real Estate Group: → https://www.instagram.com/melnychukrealestategroup/ → https://www.melnychukgroup.com/ Mentioned in this episode: → https://www.instagram.com/thecindergroup/ → https://thecindergroup.com/team Connect with Real Estate Team OS → https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

    52 min
  6. Building a Real Estate Company That Works Without Your Production with Jason Mitchell | Ep 105

    MAR 24

    Building a Real Estate Company That Works Without Your Production with Jason Mitchell | Ep 105

    After closing more than $160 million himself in 2018, Jason Mitchell walked away from personal production. Why? To build a company. Today, JMG is America’s #1 real estate team, closing more than $6 billion in sales and 12,000 units. Here in this conversation, learn how he made the transition from top producer to operator, the challenge of selling your vision and value prop, common and costly mistakes of team leaders and expansion teams, keys to agent retention, and more! Note: This is the second part of our two-part conversation. Go back one episode in your feed for part one and sign up free to get instant access to subscriber-only conversation with Jason on agent branding, client engagement, CRM, and more: https://realestateteamos.com/subscribe Watch or listen for Jason’s insights into: How and why he left sales production (after closing $160M in personal production in his final year)How your role changes and what it takes to be successful in the transition from salesperson to operator and leaderThe challenge of selling his vision of the B2B referral modelA common and costly mistake many team leaders makeA common and costly mistake many expansion teams makeKeys to retaining top-producing agentsWhy to remove personal production from your team’s numbersWhy his largest referral partner is only 8.5% of his businessWhat teams need to do to stay relevantAt the end, learn about Michigan sports, family time and dad guilt, price gouging, work ethic, and treating people well. Connect with Jason Mitchell:→ https://www.instagram.com/jasonmitchell_jmg/→ https://www.linkedin.com/in/jason-mitchell-5a885a8/ Connect with JMG:→ https://joinjmg.com/→ https://thejasonmitchellgroup.com/become-a-partner/ Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

    41 min
  7. Scaling a Real Estate Team to $6 Billion in Production with Jason Mitchell | Ep 104

    MAR 17

    Scaling a Real Estate Team to $6 Billion in Production with Jason Mitchell | Ep 104

    What if the fastest way to grow a real estate team wasn’t generating more leads—but servicing someone else’s clients at scale? Jason Mitchell built America’s #1 real estate team by evolving past traditional agent thinking and creating a unique model based on trust, accountability, leadership development, centralized operations, and B2B partnerships. He welcomed us into JMG headquarters, gave us more than an hour of his time, and broke down how his team grew from hundreds of millions to more than $6 billion in annual sales production, 12,000 transactions, and more than 1,200 agents operating in 43 of the United States. Note: This is the first part of our two-part conversation. Sign up free to get alerted to part two and to get instant access to subscriber-only conversation with Jason on agent branding, client engagement, CRM, and more: https://realestateteamos.com/subscribe Watch or listen for Jason’s insights into: How trust is built and its role in business growthThe benefit of tenure within the teamHow clarity about the future of the industry led him to start a teamDetails and structure of JMG’s pioneering B2B business modelWhy uniformity and centralization are keys to success with referral partners at scaleBalancing deal flow and agent count in new and existing marketsFinding the right team leaders and brokerage owners to open new marketsTraining and onboarding programs for agents and team leadersIn the next episode, learn about when, why, and how he left sales production, how your role changes as a leader and operator, common mistakes team leaders and expansion teams make, keys to agent retention, and more! Connect with Jason Mitchell:→ https://www.instagram.com/jasonmitchell_jmg/→ https://www.linkedin.com/in/jason-mitchell-5a885a8/ Connect with JMG:→ https://joinjmg.com/→ https://thejasonmitchellgroup.com/become-a-partner/ Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

    37 min
  8. How a Prospecting-First Team Became a Media-Driven Brokerage with Devin Tryan | Ep 103

    MAR 10

    How a Prospecting-First Team Became a Media-Driven Brokerage with Devin Tryan | Ep 103

    From a moped-riding, script-reading agent working expired listings to the owner of the fastest-growing brokerage in Hawaii. From a prospecting-first team on the phones together four hours a day to a media-driven brokerage creating 200+ pieces of content a month. Talk Realty CEO Devin Tryan shares lessons learned through big transitions over the past dozen years or so, including the five-step, three-bucket system for content creation, tips for hiring staff members, and key concepts behind the design of his agent-first, independent brokerage. Watch or listen for Devin’s insights into: 0:00 Intro and welcome1:16 The willingness to improve and places for new agents to improve6:35 How an early-stage team structure can be confusing to your clients10:39 The growth from an 18-agent real estate team to a 50-person teamerage15:40 One big question, two big ideas, and two hard rules that drove his business model22:21 The benefits of cross-training as a business owner25:53 Tips for interviewing and hiring staff (including taking two years for one role)34:55 Why your idea is the most important part of content creation (download the Creator’s Compass below)37:06 The five-step process driving 200+ pieces of content per month39:12 How to balance entertainment, education, and sales content 45:03 At the end, learn about a turbo-charged two-seater with nowhere to run, a part-time professor, and the relaxing power of rock climbing, diving, and chess. Download the Creator’s Compass:→ https://vid.us/v9vi8h Connect with Devin Tryan:→ https://www.instagram.com/devintryan→ https://www.youtube.com/@DevinTryanHi→ https://www.zillow.com/profile/DevinTryan→ https://www.talkrealty.co/ Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

    54 min
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About

Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.

Information

  • Creator
    Ethan Beute | Follow Up Boss
  • Years Active
    2023 - 2026
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2024 Follow Up Boss
  • Show Website
    Real Estate Team OS

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