The Ninja Selling Podcast Matt Bonelli and Garrett Frey

Ninja Selling’s CEO Rob Nelson is back again today, and this time he is joined by Peter Parnegg, an author and Ninja Selling Instructor boasting more than 4 decades of experience in the real estate industry. Together, they explore the transformative power of asking the right questions in sales, complete with a discussion of how the Socratic method, a core element of Ninja Selling, differs from traditional sales presentations by focusing on inquiry rather than scripts. They note that this approach not only creates value for clients but also builds deeper connections and trust. 
Emphasizing the importance of having a diverse set of skills to handle unexpected situations with elegance, Peter goes on to highlight the key elements of Ninja Selling: Mindset, Skillset, and Actions. He also delves into his book, Why Bother Asking?, which focuses on the power of questions in creating meaningful connections. Our guest goes on to explain how clarifying ambiguous terms and focusing on genuine interactions can transform sales and personal relationships. Wrapping up with Peter sharing the significance of the Ninja Selling key symbol, which represents the energetic connections within the Ninja community, today’s episode underscores the truth that being seen and heard, and helping others feel the same, is essential not only for a successful business but for a fulfilling life as well.
An outstanding opportunity to be seen and heard can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
00:00 Start
00:23 Introduction
04:14 Presentation vs. socratic presentation
05:46 The creation of value through questions
06:39 Elegance in sales
09:22 Core elements of Ninja Selling
10:00 Buyer and Seller Processes
11:13 Words that mean nothing
14:38 Writing a book on questions
17:28 The importance of connection
19:42 The Ninja Selling key symbol
 
Key Takeaways:
"People love to buy and they don't want to be sold. Stop selling and start attracting."
"Creating value is through asking questions that lead to clarity."
"Most salespeople have a very small bag of shot selection. Build a bigger toolbox for elegance."
"The paydirt of being alive is ultimately our interactions with human beings."
"When you say ‘big’, tell me what that means to you. Always clarify words that mean nothing."
"People are loyal to you when they know you, like you, and trust you."
"Most of us listen with the intent to reply rather than with the intent to understand."
"The way we connect better is by asking people about what's important to them."
"Fulfillment comes from being seen, being heard, and helping others feel seen and heard."
 
Links:
www.TheNinjaSellingPodcast.com
Email: TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
Ninja Events
www.NinjaSelling.com/Events
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
 
Peter Parnegg

Welcome back to the Ninja Selling podcast today, where President of Ninja Coaching, Eric Thompson, sits down with Tracy Peterson-Nienaber, and Mark Johnson for an absolutely fascinating conversation. Bringing their extensive expertise as certified Ninja coaches to the forefront, Tracy and Mark unpack the crucial distinction between training and coaching, highlighting how each plays a vital role in the journey toward mastery and success. With insights from coast to coast, you are sure to gain a deeper understanding of how these two elements intertwine to create a powerful foundation for your real estate business.
Their discussion here today revolves around differentiating between training and coaching, emphasizing the unique value each brings. As they note, training lays the groundwork, providing essential knowledge and skills, while coaching offers personalized guidance, ensuring you implement these lessons effectively. Exploring these themes, they share personal experiences and practical examples, shedding light on how to balance the roles of CEO and employee in your business. Whether you're struggling with accountability, navigating the complexities of real estate reviews, or simply seeking ways to run your business more strategically, this episode offers valuable takeaways that are guaranteed to enhance your professional growth.
 
Episode Highlights:
0:00 Introduction
0:47 Tracy’s coaching background
1:16 Mark’s background
1:38 Training vs. coaching
3:44 The golf analogy
5:18 The Installation analogy
8:06 Providing accountability
8:58 Current themes with coaching clients
14:10 Common reasons for coming back to Installations
19:36 Learning more and your feedback
 
Key Takeaways:
"Training provides the roadmap; coaching helps you implement it."
"Coaching customizes the training to fit your individual needs."
"Accountability in coaching keeps you on track and motivated."
"Act like a CEO, not just an employee, to run your business effectively."
"Break down overwhelming tasks into small, manageable steps."
"Show up consistently; it's key to success."
"Real estate reviews are about starting conversations, not presentations."
"Coaching helps reduce the peaks and valleys in your business."
"Training teaches the skills; coaching helps you master them."
"Evaluate your business periodically to stay aligned with your goals."
 
Links:
www.TheNinjaSellingPodcast.com
Email: TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
Ninja Events
www.NinjaSelling.com/Events
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
Contact Tracy: tracy@ninjaselling.com
Contact Mark: mark@ninjaselling.com
 

Ninja Selling CEO, Rob Nelson, and the legendary Larry Kendall welcome you all to the exciting new era of the Ninja Selling podcast! Join them here today for an enlightening conversation regarding the core principles, and the past, present, and future, of both the Ninja Selling philosophy and the podcast itself.
With Matt and Garrett moving on to their next great adventure, the future of the podcast remains brilliant, building on its trademark teamwork with a network of instructors and coaches who will be showing up to share their expertise on upcoming episodes. In today’s episode, Larry starts things off as a very special guest sharing his thoughts on the enduring importance of building trust and connections for success in any market - timeless wisdom that continues to be a cornerstone of the Ninja Selling philosophy. To navigate the ever-changing real estate landscape, the "Ninja Nine" - a core set of success habits - continues as a powerful pillar, while a new course, "Ninja Now," has been specifically designed to equip agents with the tools they need to thrive in the current climate. Along with all this exciting news, today’s podcast will also feature inspiring stories from everyday Ninjas achieving extraordinary results whose journeys and practical tips will serve as a source of encouragement and valuable lessons for us all.
As this new era begins, the Ninja Selling podcast will be arriving every Monday, delivering all the actionable guidance and inspirational content you’ve counted on for so long. Rest assured, with a commitment to your success, it remains your one-stop shop for empowering real estate knowledge and beyond!
One thing that definitely hasn’t changed is the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
0:00 Start
0:04 Introduction
1:05 Guide Camp
2:32 Ninja Selling history
4:21 What put Ninja ‘on the map’
5:44 Building Ninja into a business
8:29 Larry’s vision for Ninja
10:26 Ninja’s future
12:55 The Blue Man Group analogy
14:34 Ninja Selling in unprecedented times
17:17 Larry’s business generation workshops
18:13 Ninja ‘golden nuggets’
19:24 The future of the Ninja Selling podcast
22:35 Gratitude and the podcast’s mission
 
Key Takeaways:
"Our clients are the heroes, and we are their guides along the Ninja path."
"The solutions we come up with as a group are far greater than any of us could do on our own."
"The goal of Ninja Selling is to increase your income per hour so you can have a life."
"Stop selling, start solving."
"The Ninja movement, the Ninja community, is bigger than one person."
"We've developed a system that will work in the future in all markets."
 
Links:
www.TheNinjaSellingPodcast.com
Email: TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
Ninja Events
www.NinjaSelling.com/Events
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
 
 
 

Welcome to Matt and Garrett’s momentous final episode with the Ninja Selling Podcast! Joining them on this special broadcast is none other than Ninja Guru, Larry Kendall, and together they delve into the podcast's evolution as well as its exciting future. As Matt and Garrett continue to transition to their new podcast, Life at Ten Tenths, they reflect on the incredible journey and the exciting opportunities that lie ahead, expressing heartfelt gratitude to their loyal community, Our talented trio also assure listeners that the Ninja Selling legacy will continue to thrive with new hosts and fresh perspectives.
Along the way Larry offers his most sincere gratitude to Matt and Garrett for their friendship as well as the work they have done to spread the Ninja message worldwide. He also shares some powerful stories and analogies on the importance of clarity and focus in the ever-changing real estate industry, emphasizing the need for living Life at Ten Tenths.  As Matt and Garrett move on to undertake their new venture aimed at helping individuals reach their highest potential both within real estate and beyond, it becomes crystal clear that they would still love to return to Ninja Selling as guests in the future. Far from being the end of an era, today’s historic episode actually marks the beginning of two new exciting eras, so keep checking in at the Ninja Selling Facebook group for updates on its evolution, and plug in your email address at lifeattentenths.com to continue connecting and growing with Matt and Garrett. Above all, please rest assured that everyone at Ninja Selling and Life at Ten Tenths are overflowing with gratitude for your valued presence and participation, and are looking forward to continuing this incredibly successful collaboration with you all for many, many years to come.


Episode Highlights:
Gratitude for everyone’s significant contributions to the Ninja Selling community
The future of the Ninja Selling Podcast
Matt and Garrett’s transition to Life at Ten Tenths, and its broader focus beyond real estate
The importance of clarity, focus, and maintaining effective systems in the real estate industry
Stories and analogies about living life fully engaged and maximizing potential
Reflections on the growth and evolution of the Ninja Selling Podcast and its community
Embracing opportunities and maintaining a positive mindset during transitions and challenges
Life at Ten Tenths’ mission to help people live at their highest potential and lead a more fulfilling life
Key Takeaways:
"This episode is to bring closure and clarity and let everyone know what's happening in the future."
"You have something to offer the world that's bigger than just in the narrow lane of real estate."
"Take your foot off the brake and step on the gas."
"The more complicated something becomes, the more opportunity there is for the really good people."
"We're focusing on community and bringing amazing people together to grow."
"We're excited to continue to bring value to the Ninja Nation."
"There's always a market for real estate."
Links:
www.TheNinjaSellingPodcast.com
Email: TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
Ninja Events
www.NinjaSelling.com/Events
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
lifeattentenths.com
 

Garrett and Matt are thrilled to dive into today's special episode as they reflect on their incredible journey of over 580 episodes and more than 3.5 million downloads! As they celebrate this remarkable milestone, they take a few minutes to review how they've grown both personally and professionally since the podcast’s inception, the lessons they've learned along the way, and how many of these lessons parallel real estate world wisdom as well.
Discussing their launch of the podcast in 2018, the trials they faced, and the importance of pushing through challenges, our hosts emphasize the significance of investing in the right tools and resources to ensure quality and efficiency. Additionally, they highlight the parallels between podcasting and running a real estate business, particularly the need for consistency, frequency, and continuous improvement. More than anything, they want to thank all of you who have tuned in over the years, and encourage you to keep sharing your feedback about the podcast. Join in this special celebration today and revel in the reflections, anecdotes, and practical advice Matt and Garrett have accumulated in both real estate and podcasting over the years.
Keep the celebration going by joining the close to 17000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights: The power of consistency
Overcoming early challenges
Investing in quality
Lessons from real estate
The role of teamwork
The value of listener feedback and how it shapes the content and direction of the podcast
 
Key Takeaways: "A lot of agents say, 'I can't do this myself. It's too frustrating,' instead of saying, 'Where can I make an investment into my business to help me move beyond this?'"
"When one of us is going down the wrong path or talking too much, it's good to call each other out."
"It's very easy to be like, 'We just need to be careful through that corner,' instead of learning and figuring it out."
"Your real, true business is the stuff that is growing it. It is your phone calls, your notes, all that stuff."
"The best thing you can do from a comparison perspective is compare yourself to who you were yesterday."
"We were excited to have ten downloads in the beginning, and now we're over two and a half million."
"This is where exponential growth comes out – when you're consistent in your real estate world."
"We need to transition your consistency from bursts of effort to a consistent, smooth flow of communication."
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall
 

Matt and Garrett build upon some previous topics here today by taking a deep dive into the complexities of the current real estate market and providing their trademark expert insights on navigating these interesting times. Examining why some listings remain stagnant while others quickly find buyers, they highlight the emergence of distinct market tiers and the influence of economic pressures on buyer behavior. Our hosts go on to emphasize the importance of understanding local market trends and financial constraints faced by different buyer segments for more effective decision-making.
Stressing the critical role of data analysis in identifying trends and making informed choices, Matt and Garrett share strategies for positioning listings in a competitive market, advocating for the expansion of search criteria to uncover hidden opportunities. By understanding the broader economic impacts and continuous market comparison, real estate professionals can better serve their clients and achieve successful transactions. Armed with this knowledge, agents can navigate the market's complexities and thrive amidst financial challenges, ultimately positioning themselves as trusted experts in the real estate industry.
More valuable advice can be found when you join the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
 
Episode Highlights:
The current state of the real estate market and emerging trends
The impact of economic pressures on different market tiers
Understanding the importance of data analysis for informed decision-making
Strategies for positioning listings effectively
The significance of expanding search criteria to uncover hidden opportunities
How financial constraints affect buyer behavior and market dynamics
The role of continuous market comparison in staying ahead
The lily pads in the pond
 
Key Takeaways:
"I don't take anything at face value. I want to know what's going on."
“There's this lower end price range that's moving pretty quick. There's a higher end price range - very high price range - that's moving very quickly. And then there's this middle group that is holding a little bit.”
“Expand the search!”
“In confusing times people move towards value. People look for an expert and the opportunity to share education.”
“Knowledge is at an all time high because people are confused.”
“That is how you become a true advisor to your people, is you see the change early enough that you can advise people to make smart decisions.” 
 
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Leave a voicemail at (208) MY-NINJA
 
Ninja Selling
www.NinjaSelling.com
@ninjasellingofficial
 
Ninja Coaching:
www.NinjaCoaching.com
@ninja.coaching
 
Ninja Events
www.NinjaSelling.com/Events
 
Garrett
garrett@ninjacoaching.com
@ninjaredding
 
Matt
matt@ninjacoaching.com
@matthewjbonelli
 
The Ninja Selling Podcast Facebook Group
Ninja Coaching Book Study
Ninja Mastery
Ninja Selling by Larry Kendall