955 episodes
Run a Profitable Gym Chris Cooper
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- Business
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4.9 • 19 Ratings
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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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He Had 270 Members But Earns More Now With Fewer Than 200!
If you doubled your average revenue per member, how many clients would you need to pay yourself $100,000 per year?In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Kieran O’Dwyer, Two-Brain Business mentor and owner of two gyms in Australia. Prior to joining Two-Brain, one of Kieran’s gyms grew quickly from 100 to 270 members, and his systems were totally overwhelmed: The gym couldn’t manage the clients and major retention problems appeared. When Kieran found himse...
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Huge Client Headcount: The Top 10 Gyms Around the World
How can you acquire and keep more gym clients?Our top fitness entrepreneurs share their secrets.This month’s Two-Brain leaderboard features coaching gyms with outstanding member counts—ranging from 341 to a whopping 941.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper runs through the Top 10 gyms around the world for client headcount and then shares the owners’ tips with you.A few themes: These gyms all have great retention, funnels, sales systems and general business...
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Essential Retention Tactic: The Client Journey
What are the rewards if you create an outstanding client journey at your gym? Better retention, greater lifetime value, lower marketing costs, higher profit and vastly improved results for clients.On today’s episode of “Run a Profitable Gym,” host Mike Warkentin chats with Peter Brasovan, former owner of Myriad Health + Fitness. Now a Two-Brain mentor trainer, Peter explains exactly how to build a strong client journey.Key highlights include using the Prescriptive Model, No Sweat Intros and g...
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Retention: What Really Matters and What's Completely Irrelevant
The longer members stay at your gym, the better your chances of changing their lives. So how do you get clients to stick around?In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper discuss key tactics for improving retention.They also reveal the frivolous things that don’t actually make a difference. The foundation for improving length of engagement is simple: Every client needs to have a clear goal, a plan and accountability.These essential elements a...
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Driving Through Sales Friction: Getting to "Yes"
Picture this: You’re in a sales consultation at your gym. You’ve communicated how your service will help the prospect meet their goals, and they’ve affirmed their interest. You’re so close to getting the sale, and then they hit you with “I need to think about it.”Sound familiar?In this episode of “Run a Profitable Gym,” host John Franklin sits down with Matt Temby, owner of Vault Health and Fitness and head of sales at Two-Brain Business, who shares proven tactics for getting to “yes.” There ...
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Scenario Solutions: Say Exactly This to Grow Your Gym!
Do you ever wish you had a script that would tell you what to say to members and prospective clients?Today on “Run a Profitable Gym,” host Mike Warkentin and Two-Brain founder Chris Cooper discuss several common scenarios gym owners face, and Coop tells you exactly what to say in each one.How do you say “no” to discounts? How do you start more conversations and get more leads? How do you sell more PT?He also shares exactly what to say to get genuine testimonials and generate more referrals.Th...