944 episodes

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Run a Profitable Gym Chris Cooper

    • Business
    • 4.9 • 19 Ratings

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

    Two-Brain Summit Recap: Virtuosity in the Gym Business

    Two-Brain Summit Recap: Virtuosity in the Gym Business

    The theme of the 2024 Two-Brain Summit was virtuosity: doing the common uncommonly well. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper provides a broad recap of this year’s summit, which took place June 8-9 in Chicago. Over 1,000 gym owners and coaches were in attendance to hear from presenters such as Jason Khalipa, Jonathan Goodman, Carrie Wilkerson, Bill Parisi, Brian "Tosh" Chontosh and Ben Bergeron.On the owners side, speakers explained how to pursue v...

    • 51 min
    The Rate Increase: Exactly How Fit One Five Got It Right

    The Rate Increase: Exactly How Fit One Five Got It Right

    Raising rates can be scary—but you won’t bleed members if you follow the right plan.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Tim Rainer, owner of Fit One Five in Franklin, Tennessee, to discuss the ins and outs of raising rates at a gym.Tim tried raising rates on his own three times, but none of the increases had a noticeable impact on his business. The he brought in an expert to get it right.With the help of a Two-Brain mentor, Tim was able to adjust his ...

    • 28 min
    Every Single Thing You Need to Know to Increase Rates at Your Gym

    Every Single Thing You Need to Know to Increase Rates at Your Gym

    Every gym owner must raise prices at some point—and it can be nerve wracking.Today on “Run a Profitable Gym,” you’ll learn exactly how to implement a rate increase, step by step, without generating a flood of cancellations.In this episode, Mike Warkentin chats with longtime Two-Brain mentor and former gym owner Greg Strauch, who shares Two-Brain’s battle-tested plan.Greg has helped 81 fitness entrepreneurs increase rates and stabilize their businesses so they generate profit and allow the own...

    • 43 min
    Simple Income-Boosting Tactics From a Top-Earning Gym Owner

    Simple Income-Boosting Tactics From a Top-Earning Gym Owner

    Imagine paying yourself $16,000-$38,000 per month as a gym owner. Today’s guest on “Run a Profitable Gym” does just that. In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada. Darren, a regular on Two-Brain’s leaderboards, shares actionable steps you can take right now to grow your business and pay yourself more. For starters, he says to figure out how much you need to earn, then work backward to determine how ...

    • 26 min
    Exactly How to Offload Every Task You Hate Doing at Your Gym

    Exactly How to Offload Every Task You Hate Doing at Your Gym

    If an emergency pulled you away, could your gym operate without you?In this episode of "Run a Profitable Gym," host Mike Warkentin and Two-Brain founder Chris Cooper dive into one of the most crucial aspects of running a successful gym: systemization—aka, building a business that runs smoothly even when you’re not there.They lay out the steps you need to take to create effective standard operating procedures (SOPs) for every task from cleaning to sales, and they explain why these systems are ...

    • 25 min
    CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!

    CrossFit Kreis 9: $0 Marketing Costs, 340 Members and a Waiting List!

    Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes.While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0. This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the market bec...

    • 29 min

Customer Reviews

4.9 out of 5
19 Ratings

19 Ratings

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