783 episodes

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Run a Profitable Gym Chris Cooper

    • Business
    • 4.9 • 18 Ratings

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

    Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.

    Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.

    Gym owner Ashley Kates made significant gains in just six months after hiring a Two-Brain Business mentor:

    - Her take-home pay increased.
    - Her gross revenue at her training studio increased.
    - Her husband was able to quit his job to be a stay-at-home dad.
    - She worked fewer hours and had less stress at her gym.

    With the help of a business coach, Ashley solidified her fitness business with procedures and policies, and she mapped out her client journey to include data-backed best practices. From there, she implemented a lead-nurturing process that fed perfect clients into a business that was carefully created to help people accomplish their goals through high-value coaching. 

    By adding touch points throughout the client journey, Ashley increased length of engagement (retention) and drove her average revenue per member way above $300. 

    The result: She's now running a sound, profitable business, and she's living the life she wants.

    Links

    Gym Owners United

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    0:57 - Pre- and post-mentorship statistics

    2:41 - The exact changes Ashley made with a mentor

    7:58 - Is mentorship worth the investment?

    9:34 - The business model at Mom+me Strong

    14:41  - Ashley's future plans for her gym

    18:16 - Ashley's advice to other gym owners

    • 20 min
    How to Build a Referral Network for Your Gym

    How to Build a Referral Network for Your Gym

    The key to exponential growth in your gym: have your clients bring you more clients.

    Your existing members are one of the most valuable assets to a gym owner— but your clients aren't salespeople, even if they see the immense value of your service. You just can't wait around for them to bring more members into your gym, studio or affiliate.

    So how do you create a "referral culture" in your business and your community? In this show, Chris Cooper shares advice he earned by creating a referral system that continuously supplies clients to his gym—even during COVID shutdowns and tough economic times.

    Anyone can use this marketing technique, and the time you spend on it will prove to be a great investment that compounds over time. With a strong network in place, you'll reduce your marketing costs for years and enjoy a steady stream of very warm leads who are eager to train with you.

    Links

    Gym Owners United

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    1:49 - Five steps to building a referral network in your gym

    16:43 - What can a referral network do for you in the Tinker Phase?

    17:20 - Setting up a referral web for your entire town

    • 23 min
    The Secrets of Huge Client Counts in Coaching Gyms

    The Secrets of Huge Client Counts in Coaching Gyms

    Jake Fields runs a profitable gym with a lot of clients. That's an important distinction because piles of clients don't guarantee profitability.

    Fields has close to 300 members at his CrossFit affiliate and earned a spot on Two-Brain's leaderboard for most clients in October 2022. In this episode, he shares the secrets of how he retains and acquires members.

    For Jake, it's all about systems: He has specific processes to generate leads, prequalify them, sell to them with free consultations, onboard them and retain them for years. The staff at CrossFit Devotion have their roles clearly laid out, and they know how success is measured.

    It wasn't always this way. At one point, Fields was losing clients as fast as he was acquiring them. Then he solved his retention problems with systems and now has his business running like a well-oiled machine.

    Links

    How to Sell With Bonuses

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    Gym Owners United

    1:08 - Retention at CrossFit Devotion: systems and client success managers

    10:48 - Client-acquisition strategies

    20:42 - Systems, procedures and getting the client count unstuck 

    • 27 min
    How to Make $100,000 as a Personal Trainer

    How to Make $100,000 as a Personal Trainer

    Making $100,000 as a personal trainer might seem impossible at first. But it can be done if you create the right business plan.

    It's not enough to just be a great coach. You need coaching skills for sure, but they must be balanced by entrepreneurial skills if you're going to create a career in the fitness industry.

    On today's episode of Two-Brain Radio, Chris Cooper—a former personal trainer and current gym owner—tells you exactly how to build a coaching practice that will allow you to earn $100,000 a year in a PT studio, commercial gym or CrossFit affiliate. He'll give you three ways to make 100 grand, as well as six reasons you aren't hitting that number now.
     
    Use this info to build a business that helps clients and provides a great income for you and your family.

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    Gym Owners United

    0:53 - Three ways to make $100,000 per year

    28:31 - Six reasons you're not making $100,000 per year

    44:33 - How to resolve those six issues and find succcess

    • 46 min
    Rising From the Ashes of Addiction: The Phoenix

    Rising From the Ashes of Addiction: The Phoenix

    The Phoenix uses the power of movement and activity to help sober people rise from the ashes of addiction all over the United States. Through activities such as CrossFit, yoga and indoor climbing, recovering addicts or substance users develop positive coping mechanisms, make new connections and see the possibilities in a sober life.

    Chris Cooper talks with Scott Strode, founder of The Phoenix, about his story and the purpose of his project.

    If you're sober or struggling with substance abuse, there is real, transformative help for you. If you're a gym owner looking to incorporate The Phoenix into your business, click the link below to affiliate or send an email to get a program running in your gym.

    If you see people struggling in your area, affiliating with The Phoenix could change countless lives in your community.

    Links

    Contact to bring The Phoenix into your gym: mbakhtiari@thephoenix.org

    The Phoenix Affiliation Link

    Book a Call

    Gym Owners United

    0:24 - What is The Phoenix?

    2:54 - How the process works

    11:42 - Relationship between intensity and efficacy

    17:23 - The "third time" rule

    20:46 - Bringing Phoenix programming into gyms

    36:58 - How to become a Phoenix affiliate

    • 39 min
    How to Beat Black Friday: 5 Revenue-Generating Tactics

    How to Beat Black Friday: 5 Revenue-Generating Tactics

    As Black Friday approaches every year, gym owners are always tempted to offer massive discounts and promote wild sales.

    Don't do it at your gym or strength and conditioning facility.

    If you slash your rates and give away free months at your PT studio or affiliate, you'll blow a hole in your profit and destroy your cash flow.

    So what should you do instead of discounting your services? Chris Cooper is behind the mic to give you five proven, tested strategies for generating a ton of year-end revenue at a gym.

    Instead of hurting your bottom line on Black Friday, take action to use one or more of these money-making tactics at your gym.

    Links

    Top 5 Tactics to Generate Year-End Revenue

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    Gym Owners United

    1:10 - Why you don't need Black Friday sales

    3:25 - Bonus tactic: "gratitude day"

    4:00 - Paid-in-full problems

    9:50 - How to say no to discounts

    20:45 - The five tactics

    • 26 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

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