Run a Profitable Gym

Chris Cooper
  • 5.0 (20)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY
Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

  1. 16 HRS AGO

    Want to Earn $100K From Your Gym? Start With This Checklist

    Want to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan. Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.” Based on data from thousands of gyms worldwide, this checklist outlines exactly what you need to do to build a profitable, sustainable business. It’s broken down into six essential areas: - Get More Clients - Average Revenue Per Member (ARM) - Length of Engagement (LEG) - ...

    11 min

  2. 4D AGO

    $450+ Average Revenue Per Member 5 Months After Opening!

    At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month. Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training. In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success. She breaks down her onboarding process and pricing strategy, and she expl...

    27 min

  3. APR 21

    Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount

    What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more? In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), with the No. 1 gym earning $724 per client per month. He explains how these elite gyms have boosted their revenue by prioritizing client value over headcount. In fact, one gym on the leaderboard increased its revenue by 38 percent while reducing its client...

    21 min

  4. APR 18

    4X Revenue, 2X Members, 2X ARM in Just 17 Months!

    When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per member and quadrupled her revenue. Theresa raced through the stages of Two-Brain mentorship and has reached the elite Tinker level, where gym owners are earning over $100,000 per year. Her focus now is on using her gym to support her family’s lifestyle and creat...

    29 min

  5. APR 17

    Sales Funnel First Aid: Why Leads Aren't Turning Into Members

    Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gaps in their sales processes and explain how to fix them. The pair dial in on three key lead-tracking metrics: set rate, show rate and close rate. They explore why one gym has trouble getting leads to set appointments, why another has so many no-shows, and why...

    13 min

  6. APR 14

    Help First: How to Boost Gym Sales Without Slimy Tactics

    If you own a gym, you must sell. That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness. Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service. He lays out the Help First funnel, which has four sections: IntroductionConversationI...

    21 min

  7. APR 10

    Financial Freedom for Gym Owners: How to Retire Comfortably

    How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky. To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works. Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gym...

    36 min

  8. APR 7

    How to Grow Your Gym in Uncertain Times

    Economic uncertainty is coming, but that doesn’t mean your gym has to struggle. In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side. In today’s episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn. Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value s...

    23 min
See All (1K)

Ratings & Reviews

5
out of 5
20 Ratings

About

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Information

  • Creator
    Chris Cooper
  • Years Active
    2015 - 2025
  • Episodes
    1K
  • Rating
    Explicit
  • Copyright
    © 2025 Run a Profitable Gym
  • Show Website
    Run a Profitable Gym

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