SEO in 2024 Majestic.com

SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now.
Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for process enhancements."

"Mainly, this means taking some time to better understand different programmatic approaches and learning how to incorporate them in a responsible way – both for the brand voice of the company you’re working for and content quality. However, you’re not doing that just to put out content. You’re doing it to satisfy search intent and be helpful to users."

David and Katie discuss the importance of thinking better, and rushing less.
Talking points include:
- We can use AI to get stuff done faster
- For everything?
- What should we use AI for?
- We shouldn't rush the thinking part
- What thinking part?
- AI can't do that; it doesn't know your audience, not truly.
- AI can’t do thinking?
- Understand your client's business first, plan your research, PRIORITISE and then figure out how to use AI to accelerate that plan and get results faster.

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.
Talking points include:
Why is your CTR so important?
Why is click through rate a KPI?
How do you keep track of your CTR - what software do you use?
How do you identify the terms that you need to optimise for?
How do you influence your CTR?
What other KPIs do you track?

David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking.
Talking points include:
How much work is overworking?
What if overworking is your company culture?
What if you’re your own boss?
Is it not OK to overwork at the start of your career?
If you’re an SEO manager, how do you ensure that you don’t overwork your team?
How do you detect if you’re doing too much?
When does overworking lead to burnout?
How do you recover from burnout?

David and Irina discuss the importance of learning analytics To better understand user behaviour.
Talking points include:
What aspects of analytics do SEOs have to master?
What do we need to know about GA4?
— GA4 offers a lot of options on how we can analyse content consumption and user funnels.
How do you analyse content consumptions and how do we measure where this fits into the bigger picture?
What is a user funnel inside GA4 and how does this add value?
Do you prefer using another tool like Looker to analyse your data?
Do you add data from other ounces such as Search Console?
Is there a decent alternative to GA4?
Will the way in which data collection and analytics continue to evolve?

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.
Talking points include:
What are the metrics that matter?
What are the metrics that don’t matter?
Is focusing on ROI and focusing on the metrics that matter the same thing?
How do you know what you should be measuring?
How can we better understand the customer journey?
How do we know what the customer’s desired action is at each stage of the funnel?
How do we get buy-in from our client to focus on the right metrics?
How does this help to direct the future strategy?