Snake Oil in the PR business? Say it ain't so...

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.

Guest Michelle Garrett

Garrett Public Relations, Columbus, Ohio

michelle@michellegarrett.com

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