Stories and Strategies for Public Relations and Marketing Stories and Strategies

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. 
 
Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.
 
Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?
 
Listen For
4:17 The importance of Wikipedia for PR and SEO
5:51 The role of Wikipedia editors
10:38 Brand presence on Wikipedia
12:13 Common mistakes Brands make on Wikipedia


Guest: Rhiannon Ruff
Email | LinkedIn | Lumino Digital’s website | Rhiannon’s book Managing a Crisis on Wikipedia
 
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The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.
Reflect societal trends and valuesYou’re able to actually understand more of your audience/stakeholdersInvolve people in appropriate settings and contextCreate tailored marketing content and strategiesBroaden your brand’s story as inclusive of diverse culturesSeptember 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Perto Rico, Spain Uruguay, and Venezuela. There’s also recognition in the United Kingdom, Canada, and Australia.
In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.
 
Guest: Manuel Machado, Co-Chair CCOM Group
Email | X | LinkedIn | CCOM Website |Forbes Article by Manuel
 
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It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and others understand how important it is. 
 
In the midst of this region’s rapid growth and transformation, PR and Marketing specialists must consider the unique rules governing their work. The media landscape is different across the region with some nations embracing freedom of speech and press, while others follow a more government-controlled media approach and others still are influenced by powerful oligarchs. In this diverse media landscape traditional media is still powerful but now social media’s influence is growing rapidly and has become a powerful tool in shaping narratives and influencing public opinion.
 
Guest: Alexander Likhtman
Email likhtman@itcomms.io
Alexander’s bio and articles he’s written
On Facebook
On LinkedIn
On Instagram 

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Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to shift our pitching tactics to beyond just mainstream media.
 
This year alone Buzzfeed News shut its doors, Vice filed for bankruptcy, ESPN laid off 20 on-camera personalities, the LA Times laid off 74 newsroom staff, and Insider nixed 100 jobs. Outside the US in Canada, Australia, and Great Britain similar stories are unfolding.
 
In this episode, why response rates are so low and which pitches have a glimmer of hope.
 
Guest: Zach Cutler, Propel
https://www.propelmypr.com/
LinkedIn https://www.linkedin.com/company/propel-crm/
Twitter @propelprm
Facebook https://www.facebook.com/PropelPRM 
Download the Propel Media Barometer – Q3 2023

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Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural transformations provides deeper insights. 
 
When we alter our perspectives or revise our beliefs, intricate neuronal connections within our brains undergo modifications. These changes involve the strengthening or weakening of synaptic connections between neurons to form new neural pathways. 
 
Change your mind and you change you.
 
Guest: Allyson Andrade, Ph.D. Candidate Behavioural Neuroscience, University of Guelph
Aandra02@uofguelph.ca  
 
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An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:
When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats as media brandsWe don’t think gaming, online retailing, influencers or global tech brands are media  
Guest: Steffen Heim
LinkedIn  
Download the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National Differences
 
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