The Average Sucks Show

Michael Bernoff

Anyone and everyone that wants more out of life has essentially the same question; How do I get what I want? If you really want to know why you don’t get what you want, and what to do about it, The Average Sucks show is for you. Each episode, brought to you by Author/Top Results Coach Michael Bernoff, features conversations with people of influence that have learned how to create an above average life. Modeling the behaviors of successful people is one of the quickest ways to reach your goals; and every other week you’ll gain actionable life strategies from Michael and his guests that you can begin using immediately to Raise Your Average and live the life you want.

  1. 5D AGO

    The Real Reason You’re Not Scaling: It’s Not Your Ads, It’s Your Beliefs

    Most people don’t lack skill or opportunity—they lack the right beliefs, speed of action, and willingness to break through money blocks and self-doubt. In this episode of the Average Sucks Show, Michael sits down with Jason Wojo, founder of Wojo Media, a self-made entrepreneur who went from flipping Pokémon cards as a broke culinary school dropout in a New York mobile home to scaling businesses with over $100–150 million in tracked online revenue through paid ads, funnels, and high-converting webinars. This is a raw, no-fluff conversation about the real entrepreneurial journey: starting with nothing, facing painful money lessons (including a heartbreaking vet bill that shifted his entire mindset), dropping out of school, building from local social media gigs and Shopify stores, landing massive corporate clients, and eventually mastering the “big boy” version of Meta ads and one-to-many selling. Jason breaks down: Why belief matters more than raw ability for entrepreneurship How early money trauma (and chargebacks) can block you—and how to flip it into fuel Practical, battle-tested tactics for ads (first 5-second hooks, letting the copy do the targeting, placements that actually work, energy and pattern interrupts) The power of high-converting opt-in pages and why congruence between your ad, landing page, and delivery builds instant trust Why webinars (and selling one-to-many) outperform constant one-on-one sales calls for many offers, plus how to structure decks, offers, and closes that convert The importance of jumping on proven mechanisms as bolt-ons rather than blowing up what’s already working Lessons on ownership, learning from “failures,” peace over constant hustle, and why some people simply aren’t ready for scale Whether you’re running a service business, coaching/consulting/info offer, or scaling an e-commerce brand, Jason delivers actionable insights on generating demand, building funnels that sell while you sleep, and operating at a higher level without losing your edge. Average thinking stays stuck in comfort, hesitation, and one-on-one grind. Above-average thinking rewires beliefs, moves fast on proven systems, masters one-to-many, and turns every setback into a lesson that compounds. If you want more leads, better conversions, automated sales, or to install proven webinar funnels in your business, this episode will give you the mindset shifts and tactical edges to make it happen.

    1h 8m
  2. 2025-02-27

    The Drive of a Young Champion: A Special Episode of Average Sucks

    Have you ever watched a young athlete perform at a high level and thought, Where does that kind of drive come from? In this electrifying episode of Average Sucks, we uncover the answer. Some kids discover a passion so strong that it fuels them to excel—transforming their love for an activity into a relentless competitive fire. And in the pursuit of excellence, they develop an extraordinary set of life skills that set them apart. Our guest? My daughter, Maya Bernoff. From the moment she stepped onto the ice as a little girl, she felt something powerful—like she had found her place. Skating isn’t just a sport to her; it’s where she feels most alive. And that passion? It’s what keeps her pushing, competing, and winning. Her results speak for themselves. Maya competes in over 50 events annually, traveling across the U.S., and more often than not, she leaves with a medal around her neck. At just 12 years old, she’s already earned five national gold medals at the 2023 and 2024 National Showcase competitions hosted by U.S. Figure Skating. In this episode, we dive into the mindset, habits, and strategies that fuel her success, including: Belief in Yourself: Maya’s philosophy? Love yourself first—because you’re the one person you spend your entire life with. Entrepreneurial Spirit: At just 10, she created a fundraiser for a local dog rescue with only $40 in startup money, turning that into a great win for the rescue. Passion for Figure Skating: The ice isn’t just where she competes—it’s where she thrives, setting goals and pushing herself to new levels. Mental Toughness: The mindset work that helps her power through challenges, setbacks, and the dreaded brain rot. The Power of Visualization: A mental exercise Maya swears by to break through negative thoughts. And that’s just the beginning! This conversation is inspiring, insightful, and packed with wisdom—straight from a 12-year-old powerhouse. You won’t want to miss it. Tune in now!

    55 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Anyone and everyone that wants more out of life has essentially the same question; How do I get what I want? If you really want to know why you don’t get what you want, and what to do about it, The Average Sucks show is for you. Each episode, brought to you by Author/Top Results Coach Michael Bernoff, features conversations with people of influence that have learned how to create an above average life. Modeling the behaviors of successful people is one of the quickest ways to reach your goals; and every other week you’ll gain actionable life strategies from Michael and his guests that you can begin using immediately to Raise Your Average and live the life you want.

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