209 episodes

The Business of Thinking Big Podcast is hosted by business coach and founder of Mamas & Co., Lianne Kim. In this podcast we talk all things business mindset, strategy and hustle. So, if you're looking to grow your revenue, serve more dream clients and create amazing new possibilities, then you my friend are in the right place!

The Business of Thinking Big Lianne Kim

    • Business
    • 5.0 • 75 Ratings

The Business of Thinking Big Podcast is hosted by business coach and founder of Mamas & Co., Lianne Kim. In this podcast we talk all things business mindset, strategy and hustle. So, if you're looking to grow your revenue, serve more dream clients and create amazing new possibilities, then you my friend are in the right place!

    Think Like a Marketer

    Think Like a Marketer

    Throughout my years of experience coaching small business owners, I’ve had the following question come up countless times: where do I find more leads?? When you know who you want to serve (and how you’re going to serve them), it can be frustrating to realize that you’re not sure where to FIND them.


    But here’s the truth: they’re wondering the exact same thing about you!


    This episode is dedicated to helping you strategically and effectively increase your visibility, so that your business will be seen by more people — especially your ideal clients!  Listen now to learn why you’re likely already a FAR better marketer than you think, the top marketing strategies that will help you hit your growth goals with more ease, and the powerful mindset shift that will dramatically boost your chances of success!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    How to figure out which content strategies resonate with your target audience, so that you can focus on creating content that truly connects3 super-effective ways to tap into your inner marketing genius and attract more leads onlineThe major difference between sales and marketing — and why you need to build BOTH skills

    Timestamps:‌ ‌
    00:30  Intro
    01:29  Embrace a more accurate identity
    04:27  My business identity & funnel story
    06:13  Do MORE of the right things
    07:31  Sales v. marketing
    08:34  Questions to ask yourself
    09:41  Be consistent & imperfect
    10:55  Creating content that connects
    12:21  Marketing mindset shift
    16:30  Think like your customers 
    20:55  Sales cycle & customer journey
    21:38  Plan ahead
    24:43  Keep going until the goal is met
    27:20  Shout-outs, big wins & research
    33:17  Recap


    Links mentioned:‌ ‌
    The Business of Thinking Big Episode #197 – Overcoming the Fear of Visibility
    https://www.liannekim.com/blog/197


    A-Players Rapid Impact Business Coaching Experience 
    https://www.mamasandco.com/coaching



    Learn with me: https://www.liannekim.com/dreamclient
      
    ‌Connect with me:  
    Facebook: https://www.facebook.com/liannekimcoach  
    Instagram: @liannekimcoach


    Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
    Instagram: @mamasandco

    • 34 min
    Mastering the Inner Game with Adrienne Shnier

    Mastering the Inner Game with Adrienne Shnier

    Sometimes, taking the leap into entrepreneurship means COMPLETELY shifting your self-identity. Dr. Adrienne Shnier is the founder of not one, but two incredible businesses: Shnier Mackenzie Law & Policy Consulting and Apply Yourself: The Advancement Spot Inc. Through Shnier Mackenzie, Adrienne provides professional legal services, and through Apply Yourself she helps students master the skills that get them accepted into — and thriving in — their dream programs and schools… and she’s managed to grow both businesses alongside teaching classes at York University and Osgoode Hall Law School!


    As a lifelong academic, Adrienne struggled with her move from the public sphere to the private sphere. In this conversation, we dive into Adrienne’s initial goals when launching her businesses, why hiring a business coach was an absolute game-changer, and why husbands don’t often make great businesses coaches (but can sometimes make excellent business partners)!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    Adrienne’s biggest ‘A-ha!’ moments — and why she turned down a prestigious six-figure tenure position in her academic field How she worked through her professional identity crisis — and why discomfort is her secret allyHow she moved from selling 1:1 services into launching her first group program (and why she was so successful!)

    Guest bio: Dr. Adrienne Shnier is the CEO, founder, and Advancement Coach & Strategist at Apply Yourself: The Advancement Spot Inc. since 2015. She is a lawyer and founder of Shnier Mackenzie Law & Policy Consulting, PC. She is also a Toronto-based Adjunct Professor in the Faculty of Graduate Studies and Faculty of Health (School of Health Policy & Management and School of Global Health) at York University, and Health Law Faculty at Osgoode Hall Law School in the Professional LLM in Health Law program. 


    Timestamps:‌ ‌
    00:33  Intro
    00:58  Meet Adrienne
    02:40  Why hire a business coach?
    05:50  Your craft v. business skills
    06:44  The missing pieces
    11:21  Tenure offer & big shift
    18:50  People-pleasing
    22:32  Universe sending tests
    24:10  Identity shift
    29:29  Experience v. title
    31:53  Program launch
    35:31  Recognizing value
    38:30  Developing offers
    41:24  Marriage & business partners
    44:51  Creating space & final tips


    Links mentioned:‌ ‌
    Dr. Adrienne Shnier
    https://applyyourselfglobal.co
    https://shnierlaw.ca
    https://www.facebook.com/ApplyYourselfGlobal
    Instagram: @applyyourselfglobal
    The Business of Thinking Big Episode #194 – Team Culture with Kaitlin Sandor-Kerr
    -
    Learn with me: https://www.liannekim.com/dreamclient
    ‌Connect with me:
    Facebook: https://www.facebook.com/liannekimcoach
    Instagram: @liannekimcoach
    Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
    Instagram: @mamasandco

    • 47 min
    Podcast lessons from 200 Episodes

    Podcast lessons from 200 Episodes

    If you’re thinking about starting your own podcast, or have just recorded your first handful of episodes, then you’ll definitely want to tune into this episode of The Business of Thinking Big — I’m sharing ALL of the biggest, boldest, and most surprising lessons I’ve learned while recording my first 200 episodes. (Not interested in leaping into the podcasting world? Don’t worry, many of these lessons apply to content creation in general, so you’ll still get a lot of value!).
    True thought leaders have a platform and a following. Podcasting is one of the fastest growing mediums worldwide, with North America topping the list in terms of number of listeners. A study by The Podcast Exchange found that 12 million Canadians listened to podcasts in 2021, with 9 million tuning in at least once a month. Tapping into that market is a fantastic way to deepen your relationship with your ideal clients, build your personal brand, and drive more sales without “selling.”
    In this episode, you’ll discover my top tips for content strategy, interviewing, storytelling, and hiring the perfect professionals to help you get your message out just the way you want it. Before you press play, I advise you to grab your notebook, because you will DEFINITELY want to take some notes!
    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌
    The benefits of having your own consistent, weekly platform to share your expertiseThe strategy behind choosing your podcast’s name — and ensuring that it will reflect your business as you grow and evolveHow to create a compelling and effective content plan that both serves your business and keeps people listening!Timestamps:‌
    00:33  Intro
    02:01  Benefits of podcasting
    03:22  Picking your name
    04:19  Variety is key
    07:20  Outline & flow
    09:26  Recording when fresh
    11:20  Valeska Griffiths & Emily Milling
    13:05  Consistency over quality
    15:04  Know the story & prep your guests
    18:16  Conversation v. interview
    20:37  Be brave & hold space
    25:10  Link to yourself
    26:50  Repurpose strategically
    30:08  Set up systems
    31:59  Trying new things & episode recommendations


    Links mentioned:‌ ‌
    Emily Milling – Podcast Production
    https://theultimatecreative.com
    Valeska Griffiths – Show Notes
    https://www.copymagic.agency
    The Business of Thinking Big Episode #206 - Warrior Mindset with Andrea Henry
    https://www.liannekim.com/blog/206
    The Business of Thinking Big Episode #161 – Your Business Audit
    https://www.liannekim.com/blog/161
    The Business of Thinking Big Episode #164 – Mompreneur Hacks
    https://www.liannekim.com/blog/164
    The Business of Thinking Big Episode #100 – Best Business Advice Ever!
    https://www.liannekim.com/blog/100

    Learn with me: https://www.liannekim.com/dreamclient
    ‌Connect with me:
    Facebook: https://www.facebook.com/liannekimcoach
    Instagram: @liannekimcoach
    Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
    Instagram: @mamasandco

    • 35 min
    Warrior Mindset with Andrea Henry

    Warrior Mindset with Andrea Henry

    Andrea Henry is not only a business lawyer who is changing the landscape for female entrepreneurs, she’s a mindset warrior whose inspiring story is sure to resonate with anyone who has overcome major challenges while pursuing their biggest goals.


    After struggling to find a comfortable fit in larger law firms, Andrea struck out on her own with the goal of building a firm that was focused on helping women entrepreneurs harness the law to grow their businesses more quickly and with more ease… only to be diagnosed with breast cancer shortly after deciding to take the leap. 


    In this conversation, we discuss Andrea’s incredible entrepreneurial journey, why she loves working with women entrepreneurs, and the incredible mindset strategies that have helped her to achieve her impressive success! 


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    How her diagnosis shifted Andrea’s mindset and the way that she runs her business — and the morning routine that keeps her balancedThe #1 book that Andrea recommends all business owners read (and I fully agree!) Why you need to narrow down your focus if you want to improve your chances of reaching your biggest, most exciting goals 

    Guest bio: Andrea Henry is a Cambridge-educated business lawyer who is helping women entrepreneurs harness the law to make more money through her firm, Henry Brooks Law, and her e-commerce contract template site, TheSecureStartup.ca.


    Timestamps:‌ ‌
    00:32  Meet Andrea Henry
    02:31  Why law?
    04:56  Making the leap
    06:37  Diagnosis & fear
    10:19  The yurt & The Big Leap
    16:14  “I can have what I want”
    19:30  Journaling & visualization
    21:03  Narrow it down
    23:45  Podcasting & consistency
    25:23  Final tips
    Links mentioned:‌ ‌
    Andrea Henry
    https://henrybrookslaw.ca 
    Instagram: @andreahenry.lawyer 
    The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks
    https://www.chapters.indigo.ca/en-ca/books/the-big-leap-conquer-your/9780061735363-item.html 

    Learn with me: https://www.liannekim.com/dreamclient
    ‌Connect with me:  
    Facebook: https://www.facebook.com/liannekimcoach  
    Instagram: @liannekimcoach
    Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
    Instagram: @mamasandco

    • 29 min
    Unexpected Growth

    Unexpected Growth

    The last couple of years have been a time of transition for many people… and for many small businesses. The slower pace of business these days may have you feeling impatient or frustrated — full disclosure, I can feel a little bit impatient myself at times! But it’s important to understand that each person who considers your offers will be at a different stage of readiness, and you won’t always get that instant YES. 


    These days, many of the people considering your offers will need some time to marinate, even when they TRULY want to work with you… and that’s okay. I can tell you right now, patience is definitely a virtue when it comes to entrepreneurship!


    When we hold specific expectations for the ways that things “should” happen in our businesses, it can be very easy to overlook growth and opportunities that don’t match our expectations. When we don’t match up to a specific internalized idea of success, we can feel as though we’re failures or imposters.


    It’s time to reconsider the way that you think about growth… and realize that you may be more successful than you give yourself credit for!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    Why closing a sale isn’t a single moment, but a blend of action and contemplation that can last days, weeks, or even months Why growth can sometimes happen in unexpected ways — and how we can overlook significant progress in our businessesQuestions to ask yourself in order to recognize the amazing progress that you may have missed

    Timestamps:‌ ‌
    00:31  Intro
    01:44  Abundant days
    03:27  Priorities & patience
    05:30  Levels of readiness
    06:36  Right people, right time
    07:58  Getting to the Yes
    08:46  Growth in unexpected ways
    11:34  Launch & garden examples
    17:26  What are you not noticing?
    18:59  Manifestation exercise & example
    24:25  Growth IS happening!


    Learn with me: https://www.liannekim.com/dreamclient
      
    ‌Connect with me:  
    Facebook: https://www.facebook.com/liannekimcoach  
    Instagram: @liannekimcoach


    Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
    Instagram: @mamasandco

    • 27 min
    How to Make Money as an Influencer with Jenny Melrose

    How to Make Money as an Influencer with Jenny Melrose

    If you’re budding influencer or microinfluencer, you’ll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast. 
     
    Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone!
     
    Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation.
     
    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    · The type of content you should be creating if you want to grow into an influencer type of role
    ·  What you need to know before you take the first steps toward monetizing your content 
    ·  The pros and cons of 3 different methods of monetizing your content
     
    Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses.
     
    Timestamps:‌ ‌
    00:33  Meet Jenny Melrose
    03:56  What is an influencer?
    05:32  How influencers have changed
    08:55  Monetizing your content
    10:41  Selling to brands
    11:33  Leveraging data
    13:55  Sponsorships
    14:59  Affiliates
    15:50  Influence outside of social media
    17:45  Find your niche & pitch
    20:51  Consistency, perseverance & vulnerability
    25:21  Pick your best platform
     
    Links mentioned:‌ ‌
    Jenny Melrose
    https://jennymelrose.com 
    https://jennymelrose.com/cheatsheet/
    Instagram: @jenny_melrose 

    Learn with me: https://www.liannekim.com/dreamclient
    ‌Connect with me:  
    Facebook: https://www.facebook.com/liannekimcoach 
    Instagram: @liannekimcoach
    Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
    Instagram: @mamasandco

    • 29 min

Customer Reviews

5.0 out of 5
75 Ratings

75 Ratings

Jess B TAC ,

My weekly pep talk!

I look forward to getting back on track each week with The Business of Thinking Big. It actually is the pep talk I need when I’m driving or having my coffee or walking the dog. Lianne’s suggestions and insight always seem to be speaking directly to me and my business. Thanks Lianne!

FinMac123 ,

Every. Single. Podcast in the Business of Thinking Big

Every single podcast Lianne Kim has shared brings great intelligence, accessible business ideas, and clear steps all delivered with joyful energy. Lianne has brought and continues to great value to me and my business.

A.Bourdeau ,

What I didn’t know I needed!

Lianne’s podcasts are filled with so many inspiring lessons, ideas and tangible takeaways. A great listen for those in business at any stage! You can tell is she committed and passionate about her clients.

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